

Manufacturer and seller of tobacco products intended to offer refined and innovative recreational tobacco goods. The company's tobacco products include cigars, pipe tobacco, fine-cut tobacco for hand-rolled cigarettes and smokeless tobacco and briar pipes, enabling smokers avail moments of great enjoyment.
Scandinavian Tobacco Group's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether Scandinavian Tobacco Group's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2022 0 | Nov 2022 | 0 |
May 2023 -50 | May 2023 | -50 |
May 2024 25 | May 2024 | 25 |
Oct 2024 0 | Oct 2024 | 0 |
Jan 2026 17 | Jan 2026 | 17 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
47% of Scandinavian Tobacco Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Scandinavian Tobacco Group has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Scandinavian Tobacco Group’s product quality score is a 3.3 out of 5 as rated by its users and customers.
Scandinavian Tobacco Group has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Scandinavian Tobacco Group has an overall Customer Satisfaction score of 40 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Scandinavian Tobacco Group has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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Sydmarken 42, 2860
www.st-group.com
7
Scandinavian Tobacco Group has a 3.2/5 stars for its overall company culture rated by their employees

In the Top 5% of Similar Sized Companies on Comparably.
Scandinavian Tobacco Group scored a 17 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Scandinavian Tobacco Group would recommend the brand to a friend. ENPS measures how likely Scandinavian Tobacco Group employees would recommend working at Scandinavian Tobacco Group to a friend.
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |