Scandinavian Tobacco Group NPS & Customer Reviews | Comparably
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Scandinavian Tobacco Group
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About Scandinavian Tobacco Group's Brand

Manufacturer and seller of tobacco products intended to offer refined and innovative recreational tobacco goods. The company's tobacco products include cigars, pipe tobacco, fine-cut tobacco for hand-rolled cigarettes and smokeless tobacco and briar pipes, enabling smokers avail moments of great enjoyment.

Brand at a Glance

47%
Customer Loyalty
3.3/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service

Scandinavian Tobacco Group NPS

Scandinavian Tobacco Group's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether Scandinavian Tobacco Group's customers would recommend using the product based on a scale of -100 to 100.

Scandinavian Tobacco Group Overall NPS

17
NPS
50%Promoters
17%Passives
33%Detractors
Scandinavian Tobacco Group Overall NPS

Scandinavian Tobacco Group NPS Trend

-100
-50
0
50
100
Nov 2022
0
Nov 20220
May 2023
-50
May 2023-50
May 2024
25
May 202425
Oct 2024
0
Oct 20240
Jan 2026
17
Jan 202617

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Scandinavian Tobacco Group Customer Loyalty

47%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

47% of Scandinavian Tobacco Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

47
47%
53
53%
Scandinavian Tobacco Group Customer Loyalty

Scandinavian Tobacco Group Product Quality

3.3/5

Scandinavian Tobacco Group has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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Scandinavian Tobacco Group Product Information

Scandinavian Tobacco Group’s product quality score is a 3.3 out of 5 as rated by its users and customers.

Website
www.st-group.com
Company Size
5,001-10,000 Employees

Scandinavian Tobacco Group Pricing

Scandinavian Tobacco Group ROI & Value For Money

3.8/5

Scandinavian Tobacco Group has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Scandinavian Tobacco Group Customer Satisfaction (CSAT)

Scandinavian Tobacco Group Customer Satisfaction (CSAT) Score

40 / 100

Scandinavian Tobacco Group has an overall Customer Satisfaction score of 40 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied20%
Satisfied20%
Neither Satisfied nor Dissatisfied40%
Dissatisfied20%
Very Dissatisfied0%
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
20%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Scandinavian Tobacco Group Customer Service

3.9/5

Scandinavian Tobacco Group has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Scandinavian Tobacco Group's Customer Service

Address

Sydmarken 42, 2860


Website

www.st-group.com


Phone Number

7

Scandinavian Tobacco Group as an Employer

3.2/5

Scandinavian Tobacco Group has a 3.2/5 stars for its overall company culture rated by their employees

  Scandinavian Tobacco Group CEO
top
5%
CEO of Scandinavian Tobacco Group

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Scandinavian Tobacco Group scored a 17 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Scandinavian Tobacco Group would recommend the brand to a friend. ENPS measures how likely Scandinavian Tobacco Group employees would recommend working at Scandinavian Tobacco Group to a friend.

Net Promoter Score

17
NPS Score
50%Promoters
17%Passive
33%Detractors

Employee Net Promoter Score

0
eNPS Score
50%Promoters
0%Passive
50%Detractors

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