-40
NPS
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Brand Page
SCRUFF
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About SCRUFF's Brand
SCRUFF is the gay social networking app of choice for a community of more than 7 million gay, bi and trans men worldwide.
Brand at a Glance
65%
Customer Loyalty
3.2/5
Product Quality
3/5
Pricing
3/5
Customer Service
SCRUFF NPS
SCRUFF's Net Promoter Score (NPS) is a -40 with 20% Promoters, 20% Passives, and 60% Detractors. Net Promoter Score tracks whether SCRUFF's customers would recommend using the product based on a scale of -100 to 100.
SCRUFF Overall NPS
| 20% | Promoters |
|---|---|
| 20% | Passives |
| 60% | Detractors |
SCRUFF NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2020 100 | May 2020 | 100 |
Jul 2020 0 | Jul 2020 | 0 |
Aug 2020 0 | Aug 2020 | 0 |
Oct 2020 -25 | Oct 2020 | -25 |
Nov 2020 -40 | Nov 2020 | -40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SCRUFF Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of SCRUFF users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SCRUFF Product Quality
3.2/5
SCRUFF has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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SCRUFF Product Information
SCRUFF’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.scruff.com
- Company Size
- 11-50 Employees
Industry
Tech
Mobile App
SaaS
SCRUFF Pricing
SCRUFF ROI & Value For Money
3/5
SCRUFF has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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SCRUFF Customer Service
3/5
SCRUFF has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About SCRUFF's Customer Service
Address
New York City, NY
Website
http://www.scruff.com
