53
NPS
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Seiko
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About Seiko's Brand
Product planning and sales of watches for domestic and overseas market
Brand at a Glance
91%
Customer Loyalty
4.5/5
Product Quality
4.3/5
Pricing
4/5
Customer Service
Seiko NPS
Seiko's Net Promoter Score (NPS) is a 53 with 70% Promoters, 13% Passives, and 17% Detractors. Net Promoter Score tracks whether Seiko's customers would recommend using the product based on a scale of -100 to 100.
Seiko Overall NPS
| 70% | Promoters |
|---|---|
| 13% | Passives |
| 17% | Detractors |
Seiko NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 50 | Aug 2023 | 50 |
Sep 2023 55 | Sep 2023 | 55 |
Oct 2023 54 | Oct 2023 | 54 |
Dec 2023 51 | Dec 2023 | 51 |
Jan 2024 53 | Jan 2024 | 53 |
Feb 2024 56 | Feb 2024 | 56 |
Mar 2024 56 | Mar 2024 | 56 |
Jun 2024 58 | Jun 2024 | 58 |
Jul 2024 57 | Jul 2024 | 57 |
Jan 2025 56 | Jan 2025 | 56 |
May 2025 55 | May 2025 | 55 |
Jun 2025 53 | Jun 2025 | 53 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Seiko NPS by Gender
Male customers rated Seiko's NPS 34 points higher than Female customers.
Male
68
Seiko's NPS was rated 68 by Male customers on Comparably.
77%
Promoters
14%
Passives
9%
Detractors
Female
34
Seiko's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Seiko NPS by Ethnicity
Seiko's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Asian or Pacific Islander 87 | Asian or Pacific Islander | 87 |
Other 100 | Other | 100 |
Seiko NPS by Age
Seiko's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Seiko NPS by Usage
Seiko's NPS was rated the highest by customers who have used Seiko's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 83 | 1 to 2 Years | 83 |
Over 10 Years 60 | Over 10 Years | 60 |
Seiko Customer Reviews
Out of the 4 Seiko customer reviews 4 were positive and 0 were constructive. Seiko customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Seiko Customer Loyalty
91%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of Seiko users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Seiko Customer Loyalty Score by Gender
Male customers rated Seiko's Customer Loyalty score 60% higher than Female customers.
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Male
100%
Yes
Female
40%
Yes
Seiko Customer Loyalty Score by Ethnicity
Seiko's Customer Loyalty score was rated 100% by both Asian or Pacific Islander and Other customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Seiko.
100
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
Seiko Customer Loyalty Score by Age
Seiko's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 100% | 26-30 | 100% |
36-40 100% | 36-40 | 100% |
46-50 100% | 46-50 | 100% |
56-60 100% | 56-60 | 100% |
Seiko Customer Loyalty Score by Usage
Seiko's Customer Loyalty score was rated the highest by customers who have used Seiko's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Seiko Customer Loyalty Score by Industry
Seiko's Customer Loyalty score was rated 100% by both Retail and Tech industry customers.
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Seiko Product Quality
4.5/5
Seiko has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Seiko Product Information
Seiko’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Seiko's product the highest.
- Website
- http://www.seikousa.com/
- Company Size
- 501-1,000 Employees
Industry
Fashion and Beauty
Social
Quick Insights into Seiko Product Quality
Seiko's Product Quality score was rated highest by customers ages 26-30, and rated lowest by Female customers.
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Ranked Seiko Product Quality the Highest
Ranked Seiko Product Quality the Lowest
Seiko Product Quality Score by Gender
Male customers rated Seiko's Product Quality score 1.8 stars higher than Female customers.
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Male
4.9/5
Female
3.1/5
Seiko Product Quality Score by Ethnicity
Seiko's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Seiko.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.9 | Caucasian | 4.9 |
Asian or Pacific Islander 4.9 | Asian or Pacific Islander | 4.9 |
Other 5 | Other | 5 |
Seiko Product Quality Score by Age
Seiko's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Seiko.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 5 | 26-30 | 5 |
36-40 5 | 36-40 | 5 |
46-50 5 | 46-50 | 5 |
56-60 5 | 56-60 | 5 |
Seiko Product Quality Score by Usage
Seiko's Product Quality score was rated the highest by customers who have used Seiko's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Seiko Product Quality Score by Industry
Seiko's Product Quality score was rated 5 stars by both Retail and Tech industry customers.
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Seiko Pricing
Seiko ROI & Value For Money
4.3/5
Seiko has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Seiko Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Retail industry think that they had the lowest ROI from Seiko.
Quick Insights into Seiko ROI
Seiko's ROI score was rated highest by customers ages 36-40, and rated lowest by Female customers.
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Ranked Seiko ROI the Highest
Ranked Seiko ROI the Lowest
Seiko ROI Score by Gender
Male customers rated Seiko's ROI score 1.3 stars higher than Female customers.
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Male
4.6/5
Female
3.3/5
Seiko ROI Score by Ethnicity
Seiko's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Seiko.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 5 | Other | 5 |
Seiko ROI Score by Age
Seiko's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Seiko.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.9 | 18-25 | 4.9 |
26-30 4.8 | 26-30 | 4.8 |
36-40 5 | 36-40 | 5 |
46-50 5 | 46-50 | 5 |
56-60 3.8 | 56-60 | 3.8 |
Seiko ROI Score by Usage
Seiko's ROI score was rated the highest by customers who have used Seiko's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Seiko ROI Score by Industry
Seiko's ROI score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Seiko Customer Satisfaction (CSAT)
Seiko Customer Satisfaction (CSAT) Score
94 / 100
Seiko has an overall Customer Satisfaction score of 94 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
73%
Satisfied
21%
Neither Satisfied nor Dissatisfied
1%
Dissatisfied
0%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Seiko Customer Satisfaction
Seiko's Customer Satisfaction score was rated highest by customers who have used Seiko's products/services for 1 to 2 Years, and rated lowest by customers who have used Seiko's products/services for Less than 1 Year.
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Ranked Seiko Customer Satisfaction the Highest
Ranked Seiko Customer Satisfaction the Lowest
Seiko Customer Satisfaction Score by Gender
Male customers rated Seiko's Customer Satisfaction score 33 points higher than Female customers.
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100 / 100
MaleVery Satisfied | 86% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
67 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Seiko Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Seiko's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Seiko.
100 / 100
Very Satisfied
78%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Seiko's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Seiko.
100 / 100
Very Satisfied
88%
Satisfied
12%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Seiko's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Seiko.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Seiko Customer Satisfaction Score by Age
Seiko's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Seiko.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 56-60 | 100% |
Seiko Customer Satisfaction Score by Usage
Seiko's Customer Satisfaction score was rated the highest by customers who have used Seiko's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Seiko Customer Satisfaction Score by Industry
Seiko's Customer Satisfaction score was rated 100 points by both Retail and Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Seiko Customer Satisfaction Score by Industry",
"text": "Seiko's Customer Satisfaction score was rated 100 points by both Retail and Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Seiko's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Retail",
"groupId": 559,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Seiko's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}Seiko Customer Service
4/5
Seiko has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Seiko's Customer Service
Address
1111 Macarthur Blvd., Mahwah, NJ
Website
http://www.seikousa.com/
Phone Number
201-529-5730
Quick Insights into Seiko Customer Service
Seiko's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Female customers.
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Ranked Seiko Customer Service the Highest
Ranked Seiko Customer Service the Lowest
Seiko Customer Service Score by Gender
Male customers rated Seiko's Customer Service score 1.4 stars higher than Female customers.
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Male
4.7/5
Female
3.3/5
Seiko Customer Service Score by Ethnicity
Seiko's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Seiko.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 5 | Other | 5 |
Seiko Customer Service Score by Age
Seiko's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Seiko.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.9 | 18-25 | 4.9 |
26-30 4.8 | 26-30 | 4.8 |
36-40 5 | 36-40 | 5 |
46-50 5 | 46-50 | 5 |
56-60 4.8 | 56-60 | 4.8 |
Seiko Customer Service Score by Usage
Seiko's Customer Service score was rated the highest by customers who have used Seiko's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Seiko Customer Service Score by Industry
Seiko's Customer Service score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Seiko as an Employer
3.5/5
Seiko has a 3.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Seiko scored a 53 for Net Promoter Score and a 86 for Employee Net Promoter Score. NPS gauges how likely a customer of Seiko would recommend the brand to a friend. ENPS measures how likely Seiko employees would recommend working at Seiko to a friend.
Net Promoter Score
53
NPS Score
| 70% | Promoters |
|---|---|
| 13% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
86
eNPS Score
| 86% | Promoters |
|---|---|
| 14% | Passive |
| 0% | Detractors |
