Selective Insurance NPS & Customer Reviews | Comparably
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Selective Insurance
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About Selective Insurance's Brand

Selective Insurance Group, Inc. is a holding company for 10 property and casualty insurance companies rated "A" (Excellent) by A.M. Best.

Brand at a Glance

76%
Customer Loyalty
3.4/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service

Selective Insurance NPS

Selective Insurance's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether Selective Insurance's customers would recommend using the product based on a scale of -100 to 100.

Selective Insurance Overall NPS

-34
NPS
33%Promoters
0%Passives
67%Detractors
Selective Insurance Overall NPS

Selective Insurance NPS Trend

-100
-50
0
50
100
Jun 2022
100
Jun 2022100
Jan 2023
0
Jan 20230
Apr 2024
-50
Apr 2024-50
Jul 2024
-33
Jul 2024-33
May 2025
-43
May 2025-43
Sep 2025
-25
Sep 2025-25
Mar 2026
-33
Mar 2026-33

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Selective Insurance Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Selective Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

76
76%
24
24%
Selective Insurance Customer Loyalty

Selective Insurance Product Quality

3.4/5

Selective Insurance has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

Sign Up to unlock Selective Insurance's overall Product Quality score rated by its users and customers.

Selective Insurance Product Information

Selective Insurance’s product quality score is a 3.4 out of 5 as rated by its users and customers.

Website
https://www.selective.com/
Company Size
1,001-5,000 Employees

Industry

Insurance

Selective Insurance Pricing

Selective Insurance ROI & Value For Money

3.2/5

Selective Insurance has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Selective Insurance Customer Satisfaction (CSAT)

Selective Insurance Customer Satisfaction (CSAT) Score

66 / 100

Selective Insurance has an overall Customer Satisfaction score of 66 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied50%
Satisfied16%
Neither Satisfied nor Dissatisfied17%
Dissatisfied0%
Very Dissatisfied17%
Very Satisfied
50%
Satisfied
16%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Selective Insurance Customer Service

3.2/5

Selective Insurance has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

Sign Up to unlock Selective Insurance's overall Customer Service score rated by its users and customers.

About Selective Insurance's Customer Service

Address

40 Wantage Ave, Branchville, NJ 07890


Website

https://www.selective.com/


Phone Number

973-948-3000

Selective Insurance as an Employer

4.7/5

Selective Insurance has a 4.7/5 stars for its overall company culture rated by their employees

  Selective Insurance CEO
top
5%
CEO of Selective Insurance

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Selective Insurance scored a -34 for Net Promoter Score and a 67 for Employee Net Promoter Score. NPS gauges how likely a customer of Selective Insurance would recommend the brand to a friend. ENPS measures how likely Selective Insurance employees would recommend working at Selective Insurance to a friend.

Net Promoter Score

-34
NPS Score
33%Promoters
0%Passive
67%Detractors

Employee Net Promoter Score

67
eNPS Score
78%Promoters
11%Passive
11%Detractors

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