64
NPS
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Shedd Aquarium
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About Shedd Aquarium's Brand
Shedd Aquarium is a not-for-profit, tax-exempt organization and an accredited member of the Association of Zoos & Aquariums.
Brand at a Glance
73%
Customer Loyalty
4.2/5
Product Quality
4.2/5
Pricing
4.2/5
Customer Service
Shedd Aquarium NPS
Shedd Aquarium's Net Promoter Score (NPS) is a 64 with 73% Promoters, 18% Passives, and 9% Detractors. Net Promoter Score tracks whether Shedd Aquarium's customers would recommend using the product based on a scale of -100 to 100.
Shedd Aquarium Overall NPS
| 73% | Promoters |
|---|---|
| 18% | Passives |
| 9% | Detractors |
Shedd Aquarium NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 0 | Mar 2022 | 0 |
May 2022 50 | May 2022 | 50 |
Jul 2022 75 | Jul 2022 | 75 |
Sep 2022 80 | Sep 2022 | 80 |
Mar 2023 83 | Mar 2023 | 83 |
Oct 2023 57 | Oct 2023 | 57 |
Jan 2024 63 | Jan 2024 | 63 |
Apr 2024 55 | Apr 2024 | 55 |
Feb 2025 60 | Feb 2025 | 60 |
Apr 2025 63 | Apr 2025 | 63 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Shedd Aquarium Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Shedd Aquarium users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Shedd Aquarium Product Quality
4.2/5
Shedd Aquarium has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Shedd Aquarium Product Information
Shedd Aquarium’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Shedd Aquarium Pricing
Shedd Aquarium ROI & Value For Money
4.2/5
Shedd Aquarium has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Shedd Aquarium Customer Satisfaction (CSAT)
Shedd Aquarium Customer Satisfaction (CSAT) Score
67 / 100
Shedd Aquarium has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Shedd Aquarium Customer Service
4.2/5
Shedd Aquarium has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Shedd Aquarium's Customer Service
Address
1200 S Lake Shore Drive, Chicago, IL
Website
http://www.sheddaquarium.org/
Phone Number
3129392429
Shedd Aquarium as an Employer
2.8/5
Shedd Aquarium has a 2.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Shedd Aquarium scored a 64 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Shedd Aquarium would recommend the brand to a friend. ENPS measures how likely Shedd Aquarium employees would recommend working at Shedd Aquarium to a friend.
Net Promoter Score
64
NPS Score
| 73% | Promoters |
|---|---|
| 18% | Passive |
| 9% | Detractors |
Employee Net Promoter Score
-1
eNPS Score
| 37% | Promoters |
|---|---|
| 25% | Passive |
| 38% | Detractors |
