-20
NPS
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SheIn
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About SheIn's Brand
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.
Brand at a Glance
62%
Customer Loyalty
3.1/5
Product Quality
3.1/5
Pricing
3.2/5
Customer Service
SheIn NPS
SheIn's Net Promoter Score (NPS) is a -20 with 28% Promoters, 24% Passives, and 48% Detractors. Net Promoter Score tracks whether SheIn's customers would recommend using the product based on a scale of -100 to 100.
SheIn Overall NPS
| 28% | Promoters |
|---|---|
| 24% | Passives |
| 48% | Detractors |
SheIn NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 -18 | Nov 2023 | -18 |
Feb 2024 -25 | Feb 2024 | -25 |
Dec 2024 -30 | Dec 2024 | -30 |
Feb 2025 -33 | Feb 2025 | -33 |
Apr 2025 -30 | Apr 2025 | -30 |
Aug 2025 -28 | Aug 2025 | -28 |
Oct 2025 -26 | Oct 2025 | -26 |
Dec 2025 -20 | Dec 2025 | -20 |
Feb 2026 -25 | Feb 2026 | -25 |
Apr 2026 -21 | Apr 2026 | -21 |
May 2026 -16 | May 2026 | -16 |
Aug 2026 -20 | Aug 2026 | -20 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SheIn NPS by Gender
SheIn's NPS was rated -25 by Female customers on Comparably.
Female
-25
SheIn's NPS was rated -25 by Female customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Male
N/A
SheIn's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
SheIn NPS by Age
SheIn's NPS was rated -25 points by customers ages 18-25 on Comparably.
SheIn Customer Reviews
Out of the 2 SheIn customer reviews 0 were positive and 2 were constructive. SheIn customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
SheIn Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of SheIn users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SheIn Customer Loyalty Score by Gender
SheIn's Customer Loyalty score was rated 55 by Female customers on Comparably.
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Female
55%
Yes
Male
N/A
Yes
SheIn Customer Loyalty Score by Age
SheIn's Customer Loyalty score was rated 55% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of SheIn.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
SheIn Product Quality
3.1/5
SheIn has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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SheIn Product Information
SheIn’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- https://careers.shein.com/
- Company Size
- 1,001-5,000 Employees
Industry
Retail
Quick Insights into SheIn Product Quality
SheIn's Product Quality score was rated highest by customers ages 18-25.
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Ranked SheIn Product Quality the Highest
SheIn Product Quality Score by Gender
SheIn's Product Quality score was rated 2.2 by Female customers on Comparably.
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Female
2.2/5
Male
N/A
SheIn Product Quality Score by Age
SheIn's Product Quality score was rated 2.2 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of SheIn.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.2 | 18-25 | 2.2 |
SheIn Pricing
SheIn ROI & Value For Money
3.1/5
SheIn has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into SheIn ROI
SheIn's ROI score was rated highest by customers ages 18-25.
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Ranked SheIn ROI the Highest
SheIn ROI Score by Gender
SheIn's ROI score was rated 2.7 by Female customers on Comparably.
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Female
2.7/5
Male
N/A
SheIn ROI Score by Age
SheIn's ROI score was rated 2.7 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of SheIn.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
SheIn Customer Satisfaction (CSAT)
SheIn Customer Satisfaction (CSAT) Score
60 / 100
SheIn has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
27%
Dissatisfied
13%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into SheIn Customer Satisfaction
SheIn's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked SheIn Customer Satisfaction the Highest
SheIn Customer Satisfaction Score by Gender
SheIn's Customer Satisfaction score was rated 67 by Female customers on Comparably.
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67 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
SheIn Customer Satisfaction Score by Age
SheIn's Customer Satisfaction score was rated 67 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of SheIn.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% |
SheIn Customer Service
3.2/5
SheIn has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About SheIn's Customer Service
Address
757 S Alameda St, Los Angeles, CA 90021
Website
https://careers.shein.com/
SheIn's Social Links
Quick Insights into SheIn Customer Service
SheIn's Customer Service score was rated highest by customers ages 18-25.
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Ranked SheIn Customer Service the Highest
SheIn Customer Service Score by Gender
SheIn's Customer Service score was rated 3.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of SheIn.
Female
3.1/5
Male
N/A
SheIn Customer Service Score by Age
SheIn's Customer Service score was rated 3.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of SheIn.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
SheIn as an Employer
Consumer vs. Employees
SheIn scored a -20 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of SheIn would recommend the brand to a friend. ENPS measures how likely SheIn employees would recommend working at SheIn to a friend.
Net Promoter Score
-20
NPS Score
| 28% | Promoters |
|---|---|
| 24% | Passive |
| 48% | Detractors |
Employee Net Promoter Score
40
eNPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
