20
NPS
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Shiseido
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About Shiseido's Brand
Shiseido offers the highest quality products in skincare, makeup, and fragrance.
Brand at a Glance
70%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Shiseido NPS
Shiseido's Net Promoter Score (NPS) is a 20 with 49% Promoters, 22% Passives, and 29% Detractors. Net Promoter Score tracks whether Shiseido's customers would recommend using the product based on a scale of -100 to 100.
Shiseido Overall NPS
| 49% | Promoters |
|---|---|
| 22% | Passives |
| 29% | Detractors |
Shiseido NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 30 | May 2024 | 30 |
Jun 2024 30 | Jun 2024 | 30 |
Sep 2024 31 | Sep 2024 | 31 |
Nov 2024 27 | Nov 2024 | 27 |
Dec 2024 24 | Dec 2024 | 24 |
Feb 2025 23 | Feb 2025 | 23 |
Mar 2025 25 | Mar 2025 | 25 |
May 2025 24 | May 2025 | 24 |
Jun 2025 26 | Jun 2025 | 26 |
Aug 2025 25 | Aug 2025 | 25 |
Oct 2025 22 | Oct 2025 | 22 |
Dec 2025 20 | Dec 2025 | 20 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Shiseido NPS by Gender
Female customers rated Shiseido's NPS 25 points higher than Male customers.
Male
0
Shiseido's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
25
Shiseido's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Shiseido NPS by Ethnicity
Shiseido's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 75 | Caucasian | 75 |
African American/Black 20 | African American/Black | 20 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 34 | Other | 34 |
Shiseido NPS by Age
Shiseido's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Shiseido NPS by Usage
Shiseido's NPS was rated the highest by customers who have used Shiseido's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years -40 | 1 to 2 Years | -40 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
5 to 10 Years 33 | 5 to 10 Years | 33 |
Over 10 Years -25 | Over 10 Years | -25 |
Shiseido Customer Reviews
Out of the 6 Shiseido customer reviews 5 were positive and 1 was constructive. Shiseido customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Shiseido Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Shiseido users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Shiseido Customer Loyalty Score by Gender
Female customers rated Shiseido's Customer Loyalty score 23% higher than Male customers.
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Male
55%
Yes
Female
78%
Yes
Shiseido Customer Loyalty Score by Ethnicity
Shiseido's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Shiseido.
78
out of 100
Caucasian
46
out of 100
African American/Black
67
out of 100
Asian or Pacific Islander
100
out of 100
Other
Shiseido Customer Loyalty Score by Age
Shiseido's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Shiseido.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
31-35 82% | 31-35 | 82% |
36-40 82% | 36-40 | 82% |
41-45 100% | 41-45 | 100% |
Shiseido Customer Loyalty Score by Usage
Shiseido's Customer Loyalty score was rated the highest by customers who have used Shiseido's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Shiseido Customer Loyalty Score by Industry
Shiseido's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Shiseido Product Quality
3.9/5
Shiseido has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Shiseido Product Information
Shiseido’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Shiseido's product the highest. Reviewers from the Tech industry rated Shiseido the lowest at 4.
- Website
- http://www.shiseido.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Fashion and Beauty
Consumer Services
Hardware and Devices
Quick Insights into Shiseido Product Quality
Shiseido's Product Quality score was rated highest by customers who have used Shiseido's products/services for 2 to 5 Years, and rated lowest by customers who have used Shiseido's products/services for 1 to 2 Years.
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Ranked Shiseido Product Quality the Highest
Ranked Shiseido Product Quality the Lowest
Shiseido Product Quality Score by Gender
Female customers rated Shiseido's Product Quality score 0.4 stars higher than Male customers.
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Male
4.1/5
Female
4.5/5
Shiseido Product Quality Score by Ethnicity
Shiseido's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Shiseido.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 5 | Other | 5 |
Shiseido Product Quality Score by Age
Shiseido's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Shiseido.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.3 | 41-45 | 4.3 |
Shiseido Product Quality Score by Usage
Shiseido's Product Quality score was rated the highest by customers who have used Shiseido's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Shiseido Product Quality Score by Industry
Shiseido's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Shiseido Pricing
Shiseido ROI & Value For Money
3.8/5
Shiseido has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Shiseido Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Tech industry think that they had the lowest ROI from Shiseido.
Quick Insights into Shiseido ROI
Shiseido's ROI score was rated highest by Other customers, and rated lowest by customers ages 41-45.
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Ranked Shiseido ROI the Highest
Ranked Shiseido ROI the Lowest
Shiseido ROI Score by Gender
Male customers rated Shiseido's ROI score 0.1 stars higher than Female customers.
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Male
4.1/5
Female
4/5
Shiseido ROI Score by Ethnicity
Shiseido's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Shiseido.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 4.8 | Other | 4.8 |
Shiseido ROI Score by Age
Shiseido's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Shiseido.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.5 | 36-40 | 4.5 |
41-45 3.3 | 41-45 | 3.3 |
Shiseido ROI Score by Usage
Shiseido's ROI score was rated the highest by customers who have used Shiseido's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Shiseido ROI Score by Industry
Shiseido's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Shiseido Customer Satisfaction (CSAT)
Shiseido Customer Satisfaction (CSAT) Score
84 / 100
Shiseido has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
39%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Shiseido Customer Satisfaction
Shiseido's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by African American/Black customers.
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Ranked Shiseido Customer Satisfaction the Highest
Ranked Shiseido Customer Satisfaction the Lowest
Shiseido Customer Satisfaction Score by Gender
Female customers rated Shiseido's Customer Satisfaction score 28 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Shiseido.
67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
95 / 100
FemaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Shiseido Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Shiseido's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Shiseido.
100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Shiseido's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
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60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Shiseido's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Shiseido.
100 / 100
Very Satisfied
45%
Satisfied
55%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Shiseido's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Shiseido.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Shiseido Customer Satisfaction Score by Age
Shiseido's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Shiseido.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 80% |
Shiseido Customer Satisfaction Score by Usage
Shiseido's Customer Satisfaction score was rated the highest by customers who have used Shiseido's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Shiseido Customer Satisfaction Score by Industry
Shiseido's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Shiseido Customer Satisfaction Score by Industry",
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"label": "Tech",
"groupId": 104,
"score": 72,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 72
},
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"label": "Fashion and Beauty",
"groupId": 497,
"score": 100,
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}Shiseido Customer Service
3.8/5
Shiseido has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Shiseido's overall Customer Service score rated by its users and customers.
About Shiseido's Customer Service
Address
1-6-2, Higashi-shimbashi Minato-ku, 105-8310 Japan
Website
http://www.shiseido.com/
Phone Number
81 3 3572 5111
Quick Insights into Shiseido Customer Service
Shiseido's Customer Service score was rated highest by customers who have used Shiseido's products/services for 2 to 5 Years, and rated lowest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked Shiseido's Customer Service score.
Ranked Shiseido Customer Service the Highest
Ranked Shiseido Customer Service the Lowest
Shiseido Customer Service Score by Gender
Shiseido's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Shiseido.
Male
4.1/5
Female
4.1/5
Shiseido Customer Service Score by Ethnicity
Shiseido's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Shiseido.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.3 | Other | 4.3 |
Shiseido Customer Service Score by Age
Shiseido's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Shiseido.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4 | 41-45 | 4 |
Shiseido Customer Service Score by Usage
Shiseido's Customer Service score was rated the highest by customers who have used Shiseido's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Shiseido Customer Service Score by Industry
Shiseido's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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Shiseido as an Employer
4.5/5
Shiseido has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Shiseido scored a 20 for Net Promoter Score and a 32 for Employee Net Promoter Score. NPS gauges how likely a customer of Shiseido would recommend the brand to a friend. ENPS measures how likely Shiseido employees would recommend working at Shiseido to a friend.
Net Promoter Score
20
NPS Score
| 49% | Promoters |
|---|---|
| 22% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
32
eNPS Score
| 51% | Promoters |
|---|---|
| 30% | Passive |
| 19% | Detractors |
