39
NPS
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Brand Page
Shopee
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About Shopee's Brand
Brand at a Glance
89%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
3.8/5
Customer Service
Shopee NPS
Shopee's Net Promoter Score (NPS) is a 39 with 62% Promoters, 15% Passives, and 23% Detractors. Net Promoter Score tracks whether Shopee's customers would recommend using the product based on a scale of -100 to 100.
Shopee Overall NPS
| 62% | Promoters |
|---|---|
| 15% | Passives |
| 23% | Detractors |
Shopee NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 100 | Oct 2022 | 100 |
Mar 2024 50 | Mar 2024 | 50 |
Aug 2024 66 | Aug 2024 | 66 |
Apr 2025 75 | Apr 2025 | 75 |
May 2025 66 | May 2025 | 66 |
Jun 2025 71 | Jun 2025 | 71 |
Jul 2025 75 | Jul 2025 | 75 |
Aug 2025 55 | Aug 2025 | 55 |
Oct 2025 40 | Oct 2025 | 40 |
Jan 2026 45 | Jan 2026 | 45 |
Mar 2026 33 | Mar 2026 | 33 |
May 2026 38 | May 2026 | 38 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Shopee Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Shopee users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Shopee Product Quality
4/5
Shopee has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Shopee Product Information
Shopee’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- https://shopee.sg
Shopee Pricing
Shopee ROI & Value For Money
4/5
Shopee has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Shopee Customer Satisfaction (CSAT)
Shopee Customer Satisfaction (CSAT) Score
100 / 100
Shopee has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Shopee Customer Service
3.8/5
Shopee has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Shopee's Customer Service
Website
https://shopee.sg
Shopee as an Employer
Consumer vs. Employees
Shopee scored a 39 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Shopee would recommend the brand to a friend. ENPS measures how likely Shopee employees would recommend working at Shopee to a friend.
Net Promoter Score
39
NPS Score
| 62% | Promoters |
|---|---|
| 15% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
