

Shoprite Supermarkets's Net Promoter Score (NPS) is a 21 with 52% Promoters, 17% Passives, and 31% Detractors. Net Promoter Score tracks whether Shoprite Supermarkets's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 17% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2025 21 | Apr 2025 | 21 |
Jun 2025 21 | Jun 2025 | 21 |
Jul 2025 21 | Jul 2025 | 21 |
Aug 2025 21 | Aug 2025 | 21 |
Sep 2025 21 | Sep 2025 | 21 |
Oct 2025 21 | Oct 2025 | 21 |
Nov 2025 21 | Nov 2025 | 21 |
Dec 2025 22 | Dec 2025 | 22 |
Jan 2026 22 | Jan 2026 | 22 |
Feb 2026 22 | Feb 2026 | 22 |
Mar 2026 22 | Mar 2026 | 22 |
Apr 2026 22 | Apr 2026 | 22 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Shoprite Supermarkets's NPS 16 points higher than Female customers.
Shoprite Supermarkets's NPS was rated 33 by Male customers on Comparably.
Shoprite Supermarkets's NPS was rated 17 by Female customers on Comparably.
Shoprite Supermarkets's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -36 | Caucasian | -36 |
Hispanic or Latino -20 | Hispanic or Latino | -20 |
African American/Black 33 | African American/Black | 33 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Other 20 | Other | 20 |
Shoprite Supermarkets's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Shoprite Supermarkets's NPS was rated the highest by customers who have used Shoprite Supermarkets's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -14 | Less than 1 Year | -14 |
1 to 2 Years 9 | 1 to 2 Years | 9 |
2 to 5 Years 29 | 2 to 5 Years | 29 |
5 to 10 Years 24 | 5 to 10 Years | 24 |
Over 10 Years 25 | Over 10 Years | 25 |
Out of the 75 Shoprite Supermarkets customer reviews 59 were positive and 16 were constructive. Shoprite Supermarkets customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Shoprite Supermarkets users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Shoprite Supermarkets's Customer Loyalty score 4% higher than Male customers.
Shoprite Supermarkets's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Shoprite Supermarkets's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 91% | 26-30 | 91% |
31-35 89% | 31-35 | 89% |
36-40 100% | 36-40 | 100% |
41-45 74% | 41-45 | 74% |
46-50 92% | 46-50 | 92% |
51-55 100% | 51-55 | 100% |
56-60 87% | 56-60 | 87% |
61-65 90% | 61-65 | 90% |
66+ 83% | 66+ | 83% |
Shoprite Supermarkets's Customer Loyalty score was rated the highest by customers who have used Shoprite Supermarkets's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Shoprite Supermarkets's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Transportation industry customers.
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Shoprite Supermarkets has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Shoprite Supermarkets’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Logistics and Supply Chain industry rated Shoprite Supermarkets's product the highest. Reviewers from the Real Estate industry rated Shoprite Supermarkets the lowest at 4.3.
Shoprite Supermarkets's Product Quality score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers ages 66+.
Male customers rated Shoprite Supermarkets's Product Quality score 0.2 stars higher than Female customers.
Shoprite Supermarkets's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.8 | Other | 3.8 |
Shoprite Supermarkets's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.4 | 46-50 | 2.4 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3.3 | 56-60 | 3.3 |
61-65 3 | 61-65 | 3 |
66+ 2.3 | 66+ | 2.3 |
Shoprite Supermarkets's Product Quality score was rated the highest by customers who have used Shoprite Supermarkets's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Shoprite Supermarkets's Product Quality score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Government and Public Policy industry customers.
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Shoprite Supermarkets has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Transportation industry think that they had the lowest ROI from Shoprite Supermarkets.
Shoprite Supermarkets's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Transportation industry.
Male customers rated Shoprite Supermarkets's ROI score 0.4 stars higher than Female customers.
Shoprite Supermarkets's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.7 | Other | 3.7 |
Shoprite Supermarkets's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3 | 46-50 | 3 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3.4 | 56-60 | 3.4 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.7 | 66+ | 2.7 |
Shoprite Supermarkets's ROI score was rated the highest by customers who have used Shoprite Supermarkets's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Shoprite Supermarkets's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Transportation industry customers.
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Shoprite Supermarkets has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Shoprite Supermarkets's Customer Satisfaction score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Government and Public Policy industry.
Male customers rated Shoprite Supermarkets's Customer Satisfaction score 5 points higher than Female customers.
Very Satisfied | 48% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 5% | |
Very Dissatisfied | 7% |
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 2% | |
Very Dissatisfied | 14% |
Shoprite Supermarkets' Customer Satisfaction (CSAT) score was rated 41% according to Caucasian users and customers.
Shoprite Supermarkets' Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
Shoprite Supermarkets' Customer Satisfaction (CSAT) score was rated 84% according to African American/Black users and customers.
Shoprite Supermarkets' Customer Satisfaction (CSAT) score was rated 64% according to Asian or Pacific Islander users and customers.
Shoprite Supermarkets' Customer Satisfaction (CSAT) score was rated 71% according to Other users and customers.
Shoprite Supermarkets's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% | |||||||||||||||
| 26-30 | 90% | |||||||||||||||
| 31-35 | 77% | |||||||||||||||
| 36-40 | 89% | |||||||||||||||
| 41-45 | 55% | |||||||||||||||
| 46-50 | 36% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 75% | |||||||||||||||
| 61-65 | 53% | |||||||||||||||
| 66+ | 35% |
Shoprite Supermarkets's Customer Satisfaction score was rated the highest by customers who have used Shoprite Supermarkets's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Shoprite Supermarkets's Customer Satisfaction score was rated the highest by Consumer Services industry customers, and the lowest by Government and Public Policy industry customers.
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"label": "Construction",
"groupId": 510,
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"groupId": 515,
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{
"label": "Environmental Services",
"groupId": 516,
"score": 60,
"stars": 0,
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"groupId": 521,
"score": 33,
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"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 62,
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"label": "Hospitality",
"groupId": 523,
"score": 87,
"stars": 0,
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{
"label": "Legal",
"groupId": 529,
"score": 50,
"stars": 0,
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"scoreClassName": "",
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},
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"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 100,
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{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 100,
"stars": 0,
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"groupId": 535,
"score": 50,
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"label": "Public Relations and Communications",
"groupId": 550,
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"label": "Real Estate",
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"label": "Retail",
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"label": "Wholesale",
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]
}Shoprite Supermarkets has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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https://www.shoprite.com/
Shoprite Supermarkets's Customer Service score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Legal industry.
Male customers rated Shoprite Supermarkets's Customer Service score 0.3 stars higher than Female customers.
Shoprite Supermarkets's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.5 | Other | 3.5 |
Shoprite Supermarkets's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3 | 41-45 | 3 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.9 | 51-55 | 2.9 |
56-60 3 | 56-60 | 3 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.2 | 66+ | 2.2 |
Shoprite Supermarkets's Customer Service score was rated the highest by customers who have used Shoprite Supermarkets's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Shoprite Supermarkets's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Legal industry customers.
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Shoprite Supermarkets has a 3.0/5 stars for its overall company culture rated by their employees

Shoprite Supermarkets scored a 21 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Shoprite Supermarkets would recommend the brand to a friend. ENPS measures how likely Shoprite Supermarkets employees would recommend working at Shoprite Supermarkets to a friend.
| 52% | Promoters |
|---|---|
| 17% | Passive |
| 31% | Detractors |
| 33% | Promoters |
|---|---|
| 18% | Passive |
| 49% | Detractors |