

SITA is an air transport information technology and communications specialist, providing IT and telecommunication services to the air transport industry. It offers managed communications, infrastructure, cloud and outsourcing services and services for airline commercial management, passenger operations, flight operations, aircraft operations, air-to-ground communications, airport management and operations, baggage operations, transportation security and border management. Its services are used by airlines, airports, governments, air cargo, aerospace and international organizations. Founded in 1949, the company is based in Geneva, Switzerland. The company seeks to acquire businesses through mergers, acquisitions and investments which would help the firm to expand and consolidate its presence in the air transport communications and information technology industry.
SITA's Net Promoter Score (NPS) is a -50 with 0% Promoters, 50% Passives, and 50% Detractors. Net Promoter Score tracks whether SITA's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 50% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2022 0 | Dec 2022 | 0 |
Jul 2023 -50 | Jul 2023 | -50 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of SITA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
SITA has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock SITA's overall Product Quality score rated by its users and customers.
SITA’s product quality score is a 2.5 out of 5 as rated by its users and customers.
SITA has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
Sign Up to unlock SITA's overall ROI score rated by its users and customers.
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SITA has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
Sign Up to unlock SITA's overall Customer Service score rated by its users and customers.
26 Chemin de Joinville B.P. 31, Geneva, 1216
www.sita.aero