10
NPS
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Skittles
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About Skittles' Brand
Skittles is a brand of fruit-flavoured sweets.
Brand at a Glance
65%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.7/5
Customer Service
Skittles NPS
Skittles's Net Promoter Score (NPS) is a 10 with 50% Promoters, 10% Passives, and 40% Detractors. Net Promoter Score tracks whether Skittles's customers would recommend using the product based on a scale of -100 to 100.
Skittles Overall NPS
| 50% | Promoters |
|---|---|
| 10% | Passives |
| 40% | Detractors |
Skittles NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 100 | Oct 2020 | 100 |
Nov 2020 0 | Nov 2020 | 0 |
Dec 2020 0 | Dec 2020 | 0 |
Nov 2021 25 | Nov 2021 | 25 |
Oct 2022 0 | Oct 2022 | 0 |
Jan 2023 -17 | Jan 2023 | -17 |
Sep 2023 -13 | Sep 2023 | -13 |
Feb 2024 0 | Feb 2024 | 0 |
Apr 2026 10 | Apr 2026 | 10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Skittles Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Skittles users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Skittles Product Quality
3.5/5
Skittles has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Skittles Product Information
Skittles’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://skittles.com/
Skittles Pricing
Skittles ROI & Value For Money
3.5/5
Skittles has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Skittles Customer Satisfaction (CSAT)
Skittles Customer Satisfaction (CSAT) Score
67 / 100
Skittles has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Skittles Customer Service
3.7/5
Skittles has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Skittles' overall Customer Service score rated by its users and customers.
About Skittles's Customer Service
Website
http://skittles.com/
Consumer vs. Employees
Skittles scored a 10 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Skittles would recommend the brand to a friend. ENPS measures how likely Skittles employees would recommend working at Skittles to a friend.
Net Promoter Score
10
NPS Score
| 50% | Promoters |
|---|---|
| 10% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
