-6
NPS
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Sky
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About Sky's Brand
Sky is Europe’s leading entertainment company, serving 21 million customers across satellite, OTT and broadband in five countries.
Brand at a Glance
83%
Customer Loyalty
3.1/5
Product Quality
3/5
Pricing
3.2/5
Customer Service
Sky NPS
Sky's Net Promoter Score (NPS) is a -6 with 40% Promoters, 14% Passives, and 46% Detractors. Net Promoter Score tracks whether Sky's customers would recommend using the product based on a scale of -100 to 100.
Sky Overall NPS
| 40% | Promoters |
|---|---|
| 14% | Passives |
| 46% | Detractors |
Sky NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 1 | Aug 2024 | 1 |
Sep 2024 0 | Sep 2024 | 0 |
Oct 2024 0 | Oct 2024 | 0 |
Dec 2024 -2 | Dec 2024 | -2 |
Jan 2025 -2 | Jan 2025 | -2 |
Feb 2025 -1 | Feb 2025 | -1 |
Mar 2025 -1 | Mar 2025 | -1 |
Sep 2025 -3 | Sep 2025 | -3 |
Oct 2025 -3 | Oct 2025 | -3 |
Nov 2025 -4 | Nov 2025 | -4 |
Feb 2026 -6 | Feb 2026 | -6 |
Mar 2026 -6 | Mar 2026 | -6 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sky NPS by Gender
Female customers rated Sky's NPS 74 points higher than Male customers.
Male
-55
Sky's NPS was rated -55 by Male customers on Comparably.
15%
Promoters
15%
Passives
70%
Detractors
Female
19
Sky's NPS was rated 19 by Female customers on Comparably.
55%
Promoters
9%
Passives
36%
Detractors
Sky NPS by Ethnicity
Sky's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -37 | Caucasian | -37 |
Other -43 | Other | -43 |
Sky NPS by Age
Sky's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
Sky NPS by Usage
Sky's NPS was rated the highest by customers who have used Sky's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -57 | Less than 1 Year | -57 |
1 to 2 Years 33 | 1 to 2 Years | 33 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -42 | Over 10 Years | -42 |
Sky Customer Reviews
Out of the 8 Sky customer reviews 5 were positive and 3 were constructive. Sky customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Sky Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Sky users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sky Customer Loyalty Score by Gender
Female customers rated Sky's Customer Loyalty score 1% higher than Male customers.
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Male
91%
Yes
Female
92%
Yes
Sky Customer Loyalty Score by Ethnicity
Sky's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sky.
100
out of 100
Caucasian
87
out of 100
Other
Sky Customer Loyalty Score by Age
Sky's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Sky.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 74% | 41-45 | 74% |
46-50 100% | 46-50 | 100% |
56-60 100% | 56-60 | 100% |
Sky Customer Loyalty Score by Usage
Sky's Customer Loyalty score was rated the highest by customers who have used Sky's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Sky Customer Loyalty Score by Industry
Sky's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Sky Product Quality
3.1/5
Sky has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Sky Product Information
Sky’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Sky's product the highest. Reviewers from the Banking and Financial Services industry rated Sky the lowest at 2.8.
- Website
- http://corporate.sky.com
- Company Size
- 10,000+ Employees
Industry
Tech
Content
Media
Sports & Entertainment
Quick Insights into Sky Product Quality
Sky's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Sky's products/services for 2 to 5 Years.
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Ranked Sky Product Quality the Highest
Ranked Sky Product Quality the Lowest
Sky Product Quality Score by Gender
Female customers rated Sky's Product Quality score 0.5 stars higher than Male customers.
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Male
3.1/5
Female
3.6/5
Sky Product Quality Score by Ethnicity
Sky's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Sky.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Other 2.9 | Other | 2.9 |
Sky Product Quality Score by Age
Sky's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Sky.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 3.6 | 31-35 | 3.6 |
36-40 2.8 | 36-40 | 2.8 |
41-45 3 | 41-45 | 3 |
46-50 3.5 | 46-50 | 3.5 |
56-60 3.5 | 56-60 | 3.5 |
Sky Product Quality Score by Usage
Sky's Product Quality score was rated the highest by customers who have used Sky's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Sky Product Quality Score by Industry
Sky's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Sky Pricing
Sky ROI & Value For Money
3/5
Sky has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Sky Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Sky.
Quick Insights into Sky ROI
Sky's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 36-40.
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Ranked Sky ROI the Highest
Ranked Sky ROI the Lowest
Sky ROI Score by Gender
Female customers rated Sky's ROI score 1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Sky.
Male
2.6/5
Female
3.6/5
Sky ROI Score by Ethnicity
Sky's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Sky.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Other 2.6 | Other | 2.6 |
Sky ROI Score by Age
Sky's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Sky.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
31-35 3.4 | 31-35 | 3.4 |
36-40 1.8 | 36-40 | 1.8 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3.7 | 46-50 | 3.7 |
56-60 3.1 | 56-60 | 3.1 |
Sky ROI Score by Usage
Sky's ROI score was rated the highest by customers who have used Sky's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Sky ROI Score by Industry
Sky's ROI score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
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Sky Customer Satisfaction (CSAT)
Sky Customer Satisfaction (CSAT) Score
55 / 100
Sky has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
24%
Satisfied
31%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
12%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sky Customer Satisfaction
Sky's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked Sky Customer Satisfaction the Highest
Ranked Sky Customer Satisfaction the Lowest
Sky Customer Satisfaction Score by Gender
Female customers rated Sky's Customer Satisfaction score 27 points higher than Male customers.
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53 / 100
MaleVery Satisfied | 12% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 12% | |
Very Dissatisfied | 35% |
80 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 10% |
Sky Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sky's Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
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55 / 100
Very Satisfied
33%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
12%
CSAT according to Other
Sky's Customer Satisfaction (CSAT) score was rated 58% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Sky.
58 / 100
Very Satisfied
17%
Satisfied
41%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
42%
Sky Customer Satisfaction Score by Age
Sky's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Sky.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 66% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 56-60 | 66% |
Sky Customer Satisfaction Score by Usage
Sky's Customer Satisfaction score was rated the highest by customers who have used Sky's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Sky Customer Satisfaction Score by Industry
Sky's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Sky Customer Satisfaction Score by Industry",
"text": "Sky's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 70,
"stars": 0,
"csatScore": 70,
"text": "Sky's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 70
},
{
"label": "Accounting",
"groupId": 495,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Sky's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Sky's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
}
]
}Sky Customer Service
3.2/5
Sky has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Sky's Customer Service
Address
Grant Way, Emerald Isle, NC TW7 5QD
Website
http://corporate.sky.com
Phone Number
+44 870 240 3000
Quick Insights into Sky Customer Service
Sky's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Sky's products/services for 2 to 5 Years.
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Ranked Sky Customer Service the Highest
Ranked Sky Customer Service the Lowest
Sky Customer Service Score by Gender
Female customers rated Sky's Customer Service score 1.1 stars higher than Male customers.
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Male
2.6/5
Female
3.7/5
Sky Customer Service Score by Ethnicity
Sky's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Sky.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Other 2.6 | Other | 2.6 |
Sky Customer Service Score by Age
Sky's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Sky.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 2 | 36-40 | 2 |
41-45 2 | 41-45 | 2 |
46-50 3.7 | 46-50 | 3.7 |
56-60 3.3 | 56-60 | 3.3 |
Sky Customer Service Score by Usage
Sky's Customer Service score was rated the highest by customers who have used Sky's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Sky Customer Service Score by Industry
Sky's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Sky as an Employer
2.8/5
Sky has a 2.8/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Sky scored a -6 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Sky would recommend the brand to a friend. ENPS measures how likely Sky employees would recommend working at Sky to a friend.
Net Promoter Score
-6
NPS Score
| 40% | Promoters |
|---|---|
| 14% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
-8
eNPS Score
| 38% | Promoters |
|---|---|
| 16% | Passive |
| 46% | Detractors |
