

Sky is Europe’s leading entertainment company, serving 21 million customers across satellite, OTT and broadband in five countries.
Sky.com's Net Promoter Score (NPS) is a 5 with 50% Promoters, 5% Passives, and 45% Detractors. Net Promoter Score tracks whether Sky.com's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 5% | Passives |
| 45% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2021 -13 | Sep 2021 | -13 |
Oct 2021 -10 | Oct 2021 | -10 |
Dec 2021 -16 | Dec 2021 | -16 |
Apr 2022 -22 | Apr 2022 | -22 |
Oct 2022 -27 | Oct 2022 | -27 |
Jan 2023 -19 | Jan 2023 | -19 |
Mar 2023 -12 | Mar 2023 | -12 |
Sep 2023 -6 | Sep 2023 | -6 |
Jan 2024 0 | Jan 2024 | 0 |
Jul 2024 -5 | Jul 2024 | -5 |
Aug 2024 -1 | Aug 2024 | -1 |
Oct 2025 5 | Oct 2025 | 5 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Sky.com's NPS 50 points higher than Male customers.
Sky.com's NPS was rated -50 by Male customers on Comparably.
Sky.com's NPS was rated by Female customers on Comparably.
Sky.com's NPS was rated 34 points by customers ages 31-35 on Comparably.
Sky.com's NPS was rated -50 points by customers who have used Sky.com's products/services for 2 to 5 Years.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -50 | 2 to 5 Years | -50 |
Out of the 2 Sky.com customer reviews 2 were positive and 0 were constructive. Sky.com customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Sky.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Sky.com's Customer Loyalty score 22% higher than Male customers.
Sky.com's Customer Loyalty score was rated 70% by customers ages 31-35 on Comparably.
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
Sky.com's Customer Loyalty score was rated 78% by customers who have used Sky.com's products/services for 2 to 5 Years.
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Sky.com's Customer Loyalty score was rated 70% by Tech industry customers.
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Sky.com has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Sky.com’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Sky.com's product the highest.
Sky.com's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Female customers.
Male customers rated Sky.com's Product Quality score 0.3 stars higher than Female customers.
Sky.com's Product Quality score was rated 5 stars by customers ages 31-35 on Comparably.
| Summary | Age | Score |
|---|---|---|
31-35 5 | 31-35 | 5 |
Sky.com's Product Quality score was rated 4.5 stars by customers who have used Sky.com's products/services for 2 to 5 Years.
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Sky.com's Product Quality score was rated 4.3 stars by Tech industry customers.
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Sky.com has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Sky.com's ROI score was rated highest by customers ages 31-35, and rated lowest by Male customers.
Female customers rated Sky.com's ROI score 0.9 stars higher than Male customers.
Sky.com's ROI score was rated 3.8 stars by customers ages 31-35 on Comparably.
| Summary | Age | Score |
|---|---|---|
31-35 3.8 | 31-35 | 3.8 |
Sky.com's ROI score was rated 2.9 stars by customers who have used Sky.com's products/services for 2 to 5 Years.
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Sky.com's ROI score was rated 2.6 stars by Tech industry customers.
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Sky.com has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sky.com's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Sky.com's Customer Satisfaction score 9 points higher than Male customers.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 34% | |
Very Dissatisfied | 0% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Sky.com's Customer Satisfaction score was rated 66 points by customers who have used Sky.com's products/services for 2 to 5 Years.
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Sky.com has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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Grant Way,
http://corporate.sky.com
+44 870 240 3000
Sky.com's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Male customers.
Female customers rated Sky.com's Customer Service score 0.9 stars higher than Male customers.
Sky.com's Customer Service score was rated 3.8 stars by customers ages 31-35 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.8 | 31-35 | 3.8 |
Sky.com's Customer Service score was rated 2.7 stars by customers who have used Sky.com's products/services for 2 to 5 Years.
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Sky.com's Customer Service score was rated 2.5 stars by Tech industry customers.
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Sky.com scored a 5 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of Sky.com would recommend the brand to a friend. ENPS measures how likely Sky.com employees would recommend working at Sky.com to a friend.
| 50% | Promoters |
|---|---|
| 5% | Passive |
| 45% | Detractors |
| 50% | Promoters |
|---|---|
| 14% | Passive |
| 36% | Detractors |