SMART Technologies NPS & Customer Reviews | Comparably
Brand Page
SMART Technologies
Marketing or Exec? Claim Your Free Account

About SMART Technologies' Brand

SMART Technologies develops interactive whiteboards and group collaboration tools for classrooms and meeting rooms.

Brand at a Glance

63%
Customer Loyalty
3.3/5
Product Quality
3.2/5
Pricing
3/5
Customer Service

SMART Technologies NPS

SMART Technologies's Net Promoter Score (NPS) is a 14 with 50% Promoters, 14% Passives, and 36% Detractors. Net Promoter Score tracks whether SMART Technologies's customers would recommend using the product based on a scale of -100 to 100.

SMART Technologies Overall NPS

14
NPS
50%Promoters
14%Passives
36%Detractors
SMART Technologies Overall NPS

SMART Technologies NPS Trend

-100
-50
0
50
100
Oct 2021
0
Oct 20210
Dec 2021
25
Dec 202125
Jul 2022
40
Jul 202240
Sep 2022
49
Sep 202249
Oct 2022
57
Oct 202257
Dec 2022
37
Dec 202237
Mar 2023
22
Mar 202322
Sep 2023
10
Sep 202310
Jan 2024
0
Jan 20240
Mar 2024
9
Mar 20249
May 2024
8
May 20248
Jan 2025
15
Jan 202515

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

SMART Technologies Customer Loyalty

63%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

63% of SMART Technologies users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

63
63%
37
37%
SMART Technologies Customer Loyalty

SMART Technologies Product Quality

3.3/5

SMART Technologies has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

Sign Up to unlock SMART Technologies' overall Product Quality score rated by its users and customers.

SMART Technologies Product Information

SMART Technologies’s product quality score is a 3.3 out of 5 as rated by its users and customers.

Website
http://smarttech.com
Company Size
501-1,000 Employees

Industry

Education
Enterprise
Hardware and Devices
Productivity
SaaS

SMART Technologies Pricing

SMART Technologies ROI & Value For Money

3.2/5

SMART Technologies has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

Sign Up to unlock SMART Technologies' overall ROI score rated by its users and customers.

SMART Technologies Customer Satisfaction (CSAT)

SMART Technologies Customer Satisfaction (CSAT) Score

50 / 100

SMART Technologies has an overall Customer Satisfaction score of 50 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied0%
Satisfied50%
Neither Satisfied nor Dissatisfied13%
Dissatisfied0%
Very Dissatisfied37%
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
37%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

SMART Technologies Customer Service

3/5

SMART Technologies has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

Sign Up to unlock SMART Technologies' overall Customer Service score rated by its users and customers.

About SMART Technologies's Customer Service

Website

http://smarttech.com

SMART Technologies as an Employer

2.9/5

SMART Technologies has a 2.9/5 stars for its overall company culture rated by their employees

  SMART Technologies CEO
top
10%
CEO of SMART Technologies

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

SMART Technologies scored a 14 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of SMART Technologies would recommend the brand to a friend. ENPS measures how likely SMART Technologies employees would recommend working at SMART Technologies to a friend.

Net Promoter Score

14
NPS Score
50%Promoters
14%Passive
36%Detractors

Employee Net Promoter Score

15
eNPS Score
46%Promoters
23%Passive
31%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail