-40
NPS
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SmartAsset
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About SmartAsset's Brand
SmartAsset is an online destination for consumer-focused financial information and advice that powers SmartAdvisor, a national marketplace connecting consumers to financial advisors.
Brand at a Glance
54%
Customer Loyalty
3/5
Product Quality
3.1/5
Pricing
3.3/5
Customer Service
SmartAsset CMO
SmartAsset NPS
SmartAsset's Net Promoter Score (NPS) is a -40 with 20% Promoters, 20% Passives, and 60% Detractors. Net Promoter Score tracks whether SmartAsset's customers would recommend using the product based on a scale of -100 to 100.
SmartAsset Overall NPS
| 20% | Promoters |
|---|---|
| 20% | Passives |
| 60% | Detractors |
SmartAsset NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 -100 | Jan 2021 | -100 |
Apr 2022 0 | Apr 2022 | 0 |
Jun 2022 0 | Jun 2022 | 0 |
Jul 2022 -25 | Jul 2022 | -25 |
Jun 2025 -40 | Jun 2025 | -40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SmartAsset Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of SmartAsset users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
SmartAsset Product Quality
3/5
SmartAsset has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock SmartAsset's overall Product Quality score rated by its users and customers.
SmartAsset Product Information
SmartAsset’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- https://smartasset.com/
- Company Size
- 201-500 Employees
Industry
Banking and Financial Services
SmartAsset Pricing
SmartAsset ROI & Value For Money
3.1/5
SmartAsset has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock SmartAsset's overall ROI score rated by its users and customers.
SmartAsset Customer Satisfaction (CSAT)
SmartAsset Customer Satisfaction (CSAT) Score
25 / 100
SmartAsset has an overall Customer Satisfaction score of 25 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SmartAsset Customer Service
3.3/5
SmartAsset has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock SmartAsset's overall Customer Service score rated by its users and customers.
About SmartAsset's Customer Service
Address
122 East 42nd St Suite 4300, New York City, NY 10168
Website
https://smartasset.com/
SmartAsset's Social Links
SmartAsset as an Employer
2.4/5
SmartAsset has a 2.4/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
SmartAsset scored a -40 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of SmartAsset would recommend the brand to a friend. ENPS measures how likely SmartAsset employees would recommend working at SmartAsset to a friend.
Net Promoter Score
-40
NPS Score
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 46% | Promoters |
|---|---|
| 8% | Passive |
| 46% | Detractors |
