56
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
SmartBrief
Marketing or Exec? Claim Your Free Account
About SmartBrief's Brand
We keep professionals informed and prepared.
Brand at a Glance
62%
Customer Loyalty
3.8/5
Product Quality
4.1/5
Pricing
4/5
Customer Service
SmartBrief NPS
SmartBrief's Net Promoter Score (NPS) is a 56 with 67% Promoters, 22% Passives, and 11% Detractors. Net Promoter Score tracks whether SmartBrief's customers would recommend using the product based on a scale of -100 to 100.
SmartBrief Overall NPS
| 67% | Promoters |
|---|---|
| 22% | Passives |
| 11% | Detractors |
SmartBrief NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 0 | Jun 2020 | 0 |
Apr 2021 50 | Apr 2021 | 50 |
Sep 2021 66 | Sep 2021 | 66 |
Dec 2022 75 | Dec 2022 | 75 |
Jan 2023 60 | Jan 2023 | 60 |
Dec 2023 66 | Dec 2023 | 66 |
Jan 2024 71 | Jan 2024 | 71 |
Dec 2024 50 | Dec 2024 | 50 |
May 2025 55 | May 2025 | 55 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SmartBrief Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of SmartBrief users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
SmartBrief Product Quality
3.8/5
SmartBrief has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock SmartBrief's overall Product Quality score rated by its users and customers.
SmartBrief Product Information
SmartBrief’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.smartbrief.com
- Company Size
- 51-200 Employees
Industry
Tech
AdTech
Business Services
Enterprise
SaaS
Small Business Services
SmartBrief Pricing
SmartBrief ROI & Value For Money
4.1/5
SmartBrief has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock SmartBrief's overall ROI score rated by its users and customers.
SmartBrief Customer Satisfaction (CSAT)
SmartBrief Customer Satisfaction (CSAT) Score
66 / 100
SmartBrief has an overall Customer Satisfaction score of 66 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SmartBrief Customer Service
4/5
SmartBrief has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock SmartBrief's overall Customer Service score rated by its users and customers.
About SmartBrief's Customer Service
Address
555 11th St, NW, Washington, DC
Website
http://www.smartbrief.com
Phone Number
202-737-5500
SmartBrief as an Employer
3.5/5
SmartBrief has a 3.5/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
SmartBrief scored a 56 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of SmartBrief would recommend the brand to a friend. ENPS measures how likely SmartBrief employees would recommend working at SmartBrief to a friend.
Net Promoter Score
56
NPS Score
| 67% | Promoters |
|---|---|
| 22% | Passive |
| 11% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 14% | Promoters |
|---|---|
| 72% | Passive |
| 14% | Detractors |
