SmithBucklin NPS & Customer Reviews | Comparably
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SmithBucklin
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About SmithBucklin's Brand

"SmithBucklin offers full-service management and outsourced services to trade associations, professional societies and technology user communities."

Brand at a Glance

74%
Customer Loyalty
2.4/5
Product Quality
2/5
Pricing
2.1/5
Customer Service

SmithBucklin NPS

SmithBucklin's Net Promoter Score (NPS) is a -50 with 21% Promoters, 8% Passives, and 71% Detractors. Net Promoter Score tracks whether SmithBucklin's customers would recommend using the product based on a scale of -100 to 100.

SmithBucklin Overall NPS

-50
NPS
21%Promoters
8%Passives
71%Detractors
SmithBucklin Overall NPS

SmithBucklin NPS Trend

-100
-50
0
50
100
Jan 2021
-100
Jan 2021-100
Jun 2021
-33
Jun 2021-33
Feb 2022
0
Feb 20220
Sep 2022
0
Sep 20220
Jul 2023
-15
Jul 2023-15
Oct 2023
-25
Oct 2023-25
Jan 2024
-33
Jan 2024-33
Feb 2024
-40
Feb 2024-40
Jul 2024
-45
Jul 2024-45
Aug 2024
-50
Aug 2024-50
Nov 2024
-46
Nov 2024-46
May 2025
-50
May 2025-50

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

SmithBucklin NPS by Gender

SmithBucklin's NPS was rated -100 by Female customers on Comparably.

Female

-100

SmithBucklin's NPS was rated -100 by Female customers on Comparably.

0%
Promoters
0%
Passives
100%
Detractors

Male

N/A

SmithBucklin's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

SmithBucklin NPS by Ethnicity

SmithBucklin's NPS was rated -100 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-100
Caucasian-100

SmithBucklin NPS by Usage

SmithBucklin's NPS was rated -100 points by customers who have used SmithBucklin's products/services for 2 to 5 Years.

-100
-50
0
50
100
2 to 5 Years
-100
2 to 5 Years-100

SmithBucklin Customer Reviews

What can this brand most improve?
Honesty about deliverables. A lot of staff are hired just out of college. That's cool and all, but the client doesn't have agency over those personnel choices.

SmithBucklin Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of SmithBucklin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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74
74%
26
26%
SmithBucklin Customer Loyalty

SmithBucklin Customer Loyalty Score by Gender

SmithBucklin's Customer Loyalty score was rated 78 by Female customers on Comparably.

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Female
78%
Yes
Male
N/A
Yes

SmithBucklin Customer Loyalty Score by Ethnicity

SmithBucklin's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.

% who answered "Yes"

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70
out of 100
Caucasian

SmithBucklin Customer Loyalty Score by Usage

SmithBucklin's Customer Loyalty score was rated 70% by customers who have used SmithBucklin's products/services for 2 to 5 Years.

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2 to 5 Years
70%

SmithBucklin Customer Loyalty Score by Industry

SmithBucklin's Customer Loyalty score was rated 70% by Non-Profit industry customers.

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Non-Profit
70%

SmithBucklin Product Quality

2.4/5

SmithBucklin has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.

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SmithBucklin Product Information

SmithBucklin’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated SmithBucklin's product the highest.

Website
http://smithbucklin.com/
Company Size
201-500 Employees

Industry

Tech
Business Services

Quick Insights into SmithBucklin Product Quality

SmithBucklin's Product Quality score was rated highest by customers who have used SmithBucklin's products/services for 2 to 5 Years.

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Ranked SmithBucklin Product Quality the Highest

2 to 5 Years
1.5
Caucasian
1.5
Female
1.5

SmithBucklin Product Quality Score by Gender

SmithBucklin's Product Quality score was rated 1.5 by Female customers on Comparably.

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Female

1.5/5

Male

N/A

SmithBucklin Product Quality Score by Ethnicity

SmithBucklin's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of SmithBucklin.
0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5

SmithBucklin Product Quality Score by Usage

SmithBucklin's Product Quality score was rated 1.5 stars by customers who have used SmithBucklin's products/services for 2 to 5 Years.

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2 to 5 Years
1.5

SmithBucklin Product Quality Score by Industry

SmithBucklin's Product Quality score was rated 1.5 stars by Non-Profit industry customers.

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Non-Profit
1.5

SmithBucklin Pricing

SmithBucklin ROI & Value For Money

2/5

SmithBucklin has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.

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SmithBucklin Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry.

Quick Insights into SmithBucklin ROI

SmithBucklin's ROI score was rated highest by customers who have used SmithBucklin's products/services for 2 to 5 Years.

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Ranked SmithBucklin ROI the Highest

2 to 5 Years
1.5
Caucasian
1.5
Female
1.5

SmithBucklin ROI Score by Gender

SmithBucklin's ROI score was rated 1.5 by Female customers on Comparably.

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Female

1.5/5

Male

N/A

SmithBucklin ROI Score by Ethnicity

SmithBucklin's ROI score was rated 1.5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of SmithBucklin.
0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5

SmithBucklin ROI Score by Usage

SmithBucklin's ROI score was rated 1.5 stars by customers who have used SmithBucklin's products/services for 2 to 5 Years.

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2 to 5 Years
1.5

SmithBucklin ROI Score by Industry

SmithBucklin's ROI score was rated 1.5 stars by Non-Profit industry customers.

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Non-Profit
1.5

SmithBucklin Customer Satisfaction (CSAT)

SmithBucklin Customer Satisfaction (CSAT) Score

11 / 100

SmithBucklin has an overall Customer Satisfaction score of 11 rated by its users and customers.

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Very Satisfied11%
Satisfied0%
Neither Satisfied nor Dissatisfied22%
Dissatisfied33%
Very Dissatisfied34%
Very Satisfied
11%
Satisfied
0%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
33%
Very Dissatisfied
34%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into SmithBucklin Customer Satisfaction

SmithBucklin's Customer Satisfaction score was rated highest by Caucasian customers.

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Ranked SmithBucklin Customer Satisfaction the Highest

Caucasian
0%
Female
0%

SmithBucklin Customer Satisfaction Score by Gender

SmithBucklin's Customer Satisfaction score was rated 0 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of SmithBucklin.
0
Female
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
67%
Very Dissatisfied
33%

SmithBucklin Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

SmithBucklin's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of SmithBucklin.
0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied67%
Very Dissatisfied33%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
67%
Very Dissatisfied
33%

SmithBucklin Customer Service

2.1/5

SmithBucklin has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.

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About SmithBucklin's Customer Service

Address

Chicago, IL


Website

http://smithbucklin.com/

Quick Insights into SmithBucklin Customer Service

SmithBucklin's Customer Service score was rated highest by customers who have used SmithBucklin's products/services for 2 to 5 Years.

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Ranked SmithBucklin Customer Service the Highest

2 to 5 Years
1.5
Caucasian
1.5
Female
1.5

SmithBucklin Customer Service Score by Gender

SmithBucklin's Customer Service score was rated 1.5 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of SmithBucklin.

Female

1.5/5

Male

N/A

SmithBucklin Customer Service Score by Ethnicity

SmithBucklin's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of SmithBucklin.
0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5

SmithBucklin Customer Service Score by Usage

SmithBucklin's Customer Service score was rated 1.5 stars by customers who have used SmithBucklin's products/services for 2 to 5 Years.

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2 to 5 Years
1.5

SmithBucklin Customer Service Score by Industry

SmithBucklin's Customer Service score was rated 1.5 stars by Non-Profit industry customers.

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Non-Profit
1.5

SmithBucklin as an Employer

2.4/5

SmithBucklin has a 2.4/5 stars for its overall company culture rated by their employees

  SmithBucklin CEO
bottom
5%
CEO of SmithBucklin

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

SmithBucklin scored a -50 for Net Promoter Score and a -55 for Employee Net Promoter Score. NPS gauges how likely a customer of SmithBucklin would recommend the brand to a friend. ENPS measures how likely SmithBucklin employees would recommend working at SmithBucklin to a friend.

Net Promoter Score

-50
NPS Score
21%Promoters
8%Passive
71%Detractors

Employee Net Promoter Score

-55
eNPS Score
16%Promoters
13%Passive
71%Detractors

Global Ranking Snapshot

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