Smoothie King NPS & Customer Reviews | Comparably
Brand Page
Smoothie King
Marketing or Exec? Claim Your Free Account

About Smoothie King's Brand

Brand at a Glance

71%
Customer Loyalty
3.9/5
Product Quality
3.4/5
Pricing
3.3/5
Customer Service

Smoothie King NPS

Smoothie King's Net Promoter Score (NPS) is a 34 with 58% Promoters, 18% Passives, and 24% Detractors. Net Promoter Score tracks whether Smoothie King's customers would recommend using the product based on a scale of -100 to 100.

Smoothie King Overall NPS

34
NPS
58%Promoters
18%Passives
24%Detractors
Smoothie King Overall NPS

Smoothie King NPS Trend

-100
-50
0
50
100
May 2022
20
May 202220
Jul 2022
34
Jul 202234
Nov 2022
25
Nov 202225
Jan 2023
33
Jan 202333
Mar 2023
20
Mar 202320
Aug 2023
9
Aug 20239
Sep 2023
8
Sep 20238
Nov 2023
16
Nov 202316
Oct 2024
22
Oct 202422
Nov 2024
27
Nov 202427
Jun 2025
31
Jun 202531
Nov 2025
34
Nov 202534

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Smoothie King Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of Smoothie King users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

71
71%
29
29%
Smoothie King Customer Loyalty

Smoothie King Product Quality

3.9/5

Smoothie King has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Smoothie King's overall Product Quality score rated by its users and customers.

Smoothie King Product Information

Smoothie King’s product quality score is a 3.9 out of 5 as rated by its users and customers.

Smoothie King Pricing

Smoothie King ROI & Value For Money

3.4/5

Smoothie King has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

Sign Up to unlock Smoothie King's overall ROI score rated by its users and customers.

Smoothie King Customer Satisfaction (CSAT)

Smoothie King Customer Satisfaction (CSAT) Score

77 / 100

Smoothie King has an overall Customer Satisfaction score of 77 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied62%
Satisfied15%
Neither Satisfied nor Dissatisfied15%
Dissatisfied0%
Very Dissatisfied8%
Very Satisfied
62%
Satisfied
15%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
8%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Smoothie King Customer Service

3.3/5

Smoothie King has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

Sign Up to unlock Smoothie King's overall Customer Service score rated by its users and customers.

About Smoothie King's Customer Service

Website

http://www.smoothieking.com

Smoothie King as an Employer

3.9/5

Smoothie King has a 3.9/5 stars for its overall company culture rated by their employees

  Smoothie King CEO
top
30%
CEO of Smoothie King

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Smoothie King scored a 34 for Net Promoter Score and a 39 for Employee Net Promoter Score. NPS gauges how likely a customer of Smoothie King would recommend the brand to a friend. ENPS measures how likely Smoothie King employees would recommend working at Smoothie King to a friend.

Net Promoter Score

34
NPS Score
58%Promoters
18%Passive
24%Detractors

Employee Net Promoter Score

39
eNPS Score
54%Promoters
31%Passive
15%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail