3
NPS
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Smyths Toys
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About Smyths Toys' Brand
Smyths Toys Superstores are a leading provider of children's toys and entertainment products
Brand at a Glance
77%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Smyths Toys NPS
Smyths Toys's Net Promoter Score (NPS) is a 3 with 44% Promoters, 15% Passives, and 41% Detractors. Net Promoter Score tracks whether Smyths Toys's customers would recommend using the product based on a scale of -100 to 100.
Smyths Toys Overall NPS
| 44% | Promoters |
|---|---|
| 15% | Passives |
| 41% | Detractors |
Smyths Toys NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 17 | Nov 2022 | 17 |
Dec 2022 6 | Dec 2022 | 6 |
Jan 2023 13 | Jan 2023 | 13 |
Feb 2023 12 | Feb 2023 | 12 |
Apr 2023 5 | Apr 2023 | 5 |
Sep 2023 5 | Sep 2023 | 5 |
Jan 2024 -1 | Jan 2024 | -1 |
Feb 2024 -6 | Feb 2024 | -6 |
May 2024 0 | May 2024 | 0 |
Nov 2024 -1 | Nov 2024 | -1 |
Apr 2025 4 | Apr 2025 | 4 |
Jun 2025 3 | Jun 2025 | 3 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Smyths Toys NPS by Gender
Smyths Toys's NPS was rated 16 by Female customers on Comparably.
Female
16
Smyths Toys's NPS was rated 16 by Female customers on Comparably.
33%
Promoters
50%
Passives
17%
Detractors
Male
N/A
Smyths Toys's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Smyths Toys NPS by Ethnicity
Smyths Toys's NPS was rated 0 points by Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Other 0 | Other | 0 |
Smyths Toys NPS by Age
Smyths Toys's NPS was rated 33 points by customers ages 18-25 on Comparably.
Smyths Toys Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Smyths Toys users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Smyths Toys Customer Loyalty Score by Gender
Smyths Toys's Customer Loyalty score was rated 70 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Smyths Toys.
Female
70%
Yes
Male
N/A
Yes
Smyths Toys Customer Loyalty Score by Ethnicity
Smyths Toys's Customer Loyalty score was rated 70% by Other customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Smyths Toys.
70
out of 100
Other
Smyths Toys Customer Loyalty Score by Age
Smyths Toys's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Smyths Toys.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Smyths Toys Product Quality
3.9/5
Smyths Toys has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Smyths Toys Product Information
Smyths Toys’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.smythstoys.com/
- Company Size
- 1,001-5,000 Employees
Quick Insights into Smyths Toys Product Quality
Smyths Toys's Product Quality score was rated highest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked Smyths Toys' Product Quality.
Ranked Smyths Toys Product Quality the Highest
Smyths Toys Product Quality Score by Gender
Smyths Toys's Product Quality score was rated 4.2 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Smyths Toys.
Female
4.2/5
Male
N/A
Smyths Toys Product Quality Score by Ethnicity
Smyths Toys's Product Quality score was rated 4.3 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Smyths Toys.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 4.3 | Other | 4.3 |
Smyths Toys Product Quality Score by Age
Smyths Toys's Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Smyths Toys.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Smyths Toys Pricing
Smyths Toys ROI & Value For Money
3.6/5
Smyths Toys has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Smyths Toys ROI
Smyths Toys's ROI score was rated highest by Female customers.
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Ranked Smyths Toys ROI the Highest
Smyths Toys ROI Score by Gender
Smyths Toys's ROI score was rated 3.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Smyths Toys.
Female
3.5/5
Male
N/A
Smyths Toys ROI Score by Ethnicity
Smyths Toys's ROI score was rated 3.3 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Smyths Toys.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 3.3 | Other | 3.3 |
Smyths Toys ROI Score by Age
Smyths Toys's ROI score was rated 3.3 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Smyths Toys.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
Smyths Toys Customer Satisfaction (CSAT)
Smyths Toys Customer Satisfaction (CSAT) Score
75 / 100
Smyths Toys has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
45%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Smyths Toys Customer Satisfaction
Smyths Toys's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked Smyths Toys Customer Satisfaction the Highest
Smyths Toys Customer Satisfaction Score by Gender
Smyths Toys's Customer Satisfaction score was rated 83 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Smyths Toys.
83 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Smyths Toys Customer Satisfaction Score by Ethnicity
CSAT according to Other
Smyths Toys' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Smyths Toys.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Smyths Toys Customer Satisfaction Score by Age
Smyths Toys's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Smyths Toys.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Smyths Toys Customer Service
3.7/5
Smyths Toys has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Smyths Toys's Customer Service
Address
Ireland
Website
http://www.smythstoys.com/
Quick Insights into Smyths Toys Customer Service
Smyths Toys's Customer Service score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Smyths Toys' Customer Service score.
Ranked Smyths Toys Customer Service the Highest
Smyths Toys Customer Service Score by Gender
Smyths Toys's Customer Service score was rated 3.9 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Smyths Toys.
Female
3.9/5
Male
N/A
Smyths Toys Customer Service Score by Ethnicity
Smyths Toys's Customer Service score was rated 3.6 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Smyths Toys.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 3.6 | Other | 3.6 |
Smyths Toys Customer Service Score by Age
Smyths Toys's Customer Service score was rated 3.6 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Smyths Toys.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
Smyths Toys as an Employer
Consumer vs. Employees
Smyths Toys scored a 3 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Smyths Toys would recommend the brand to a friend. ENPS measures how likely Smyths Toys employees would recommend working at Smyths Toys to a friend.
Net Promoter Score
3
NPS Score
| 44% | Promoters |
|---|---|
| 15% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-32
eNPS Score
| 21% | Promoters |
|---|---|
| 26% | Passive |
| 53% | Detractors |
