Snapfish NPS & Customer Reviews | Comparably
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Snapfish
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About Snapfish's Brand

Snapfish is a photo sharing and hosting service that allows individuals to create customized digital prints and gifts using their photos.

Brand at a Glance

68%
Customer Loyalty
2.5/5
Product Quality
2.4/5
Pricing
2/5
Customer Service

Snapfish NPS

Snapfish's Net Promoter Score (NPS) is a -43 with 21% Promoters, 15% Passives, and 64% Detractors. Net Promoter Score tracks whether Snapfish's customers would recommend using the product based on a scale of -100 to 100.

Snapfish Overall NPS

-43
NPS
21%Promoters
15%Passives
64%Detractors
Snapfish Overall NPS

Snapfish NPS Trend

-100
-50
0
50
100
Nov 2024
-41
Nov 2024-41
Dec 2024
-43
Dec 2024-43
Jan 2025
-43
Jan 2025-43
Feb 2025
-43
Feb 2025-43
Mar 2025
-42
Mar 2025-42
Apr 2025
-44
Apr 2025-44
Jun 2025
-44
Jun 2025-44
Jul 2025
-44
Jul 2025-44
Aug 2025
-44
Aug 2025-44
Sep 2025
-44
Sep 2025-44
Oct 2025
-42
Oct 2025-42
Dec 2025
-45
Dec 2025-45

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Snapfish NPS by Gender

Female customers rated Snapfish's NPS 28 points higher than Male customers.

Male

-80

Snapfish's NPS was rated -80 by Male customers on Comparably.

5%
Promoters
10%
Passives
85%
Detractors

Female

-52

Snapfish's NPS was rated -52 by Female customers on Comparably.

17%
Promoters
14%
Passives
69%
Detractors

Snapfish NPS by Ethnicity

Snapfish's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
-61
Caucasian-61
African American/Black
0
African American/Black0
Other
-70
Other-70

Snapfish NPS by Age

Snapfish's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.

0
20
40
60
80
100
Promoters
0%
Passives
40%
Detractors
60%
18-250%40%60%
Promoters
25%
Passives
0%
Detractors
75%
36-4025%0%75%
Promoters
11%
Passives
0%
Detractors
89%
41-4511%0%89%
Promoters
29%
Passives
0%
Detractors
71%
46-5029%0%71%
Promoters
31%
Passives
15%
Detractors
54%
51-5531%15%54%
Promoters
0%
Passives
15%
Detractors
85%
56-600%15%85%
Promoters
12%
Passives
19%
Detractors
69%
61-6512%19%69%
Promoters
15%
Passives
11%
Detractors
74%
66+15%11%74%

Snapfish NPS by Usage

Snapfish's NPS was rated the highest by customers who have used Snapfish's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-69
Less than 1 Year-69
1 to 2 Years
-100
1 to 2 Years-100
2 to 5 Years
-89
2 to 5 Years-89
5 to 10 Years
-27
5 to 10 Years-27
Over 10 Years
-48
Over 10 Years-48

Snapfish Customer Reviews

Out of the 35 Snapfish customer reviews 13 were positive and 22 were constructive. Snapfish customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Customer service is the worst ive ever experienced. I have contacted customer (no)service 3 times regarding my order, and was told 3 times that my case would be escalated and i would be contacted within 24 hours by a member of customer service team. It HAS NOT HAPPENED! I paid for expedited shipping
What do you value most about this brand?
Sharing the book with family
What can this brand most improve?
Answer customer questions promptly. Don't leave us on hold for hours.
What can this brand most improve?
Get some decent customer servucr people
What do you value most about this brand?
Quality clear sturdy firm color

Snapfish Customer Loyalty

68%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

68% of Snapfish users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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68
68%
32
32%
Snapfish Customer Loyalty

Snapfish Customer Loyalty Score by Gender

Female customers rated Snapfish's Customer Loyalty score 13% higher than Male customers.

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Male
64%
Yes
Female
77%
Yes

Snapfish Customer Loyalty Score by Ethnicity

Snapfish's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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78
out of 100
Caucasian
70
out of 100
African American/Black
58
out of 100
Other

Snapfish Customer Loyalty Score by Age

Snapfish's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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0
20%
40%
60%
80%
100%
18-25
64%
18-2564%
36-40
78%
36-4078%
41-45
60%
41-4560%
46-50
87%
46-5087%
51-55
72%
51-5572%
56-60
72%
56-6072%
61-65
83%
61-6583%
66+
77%
66+77%

Snapfish Customer Loyalty Score by Usage

Snapfish's Customer Loyalty score was rated the highest by customers who have used Snapfish's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
31%
1 to 2 Years
10%
2 to 5 Years
81%
5 to 10 Years
86%
Over 10 Years
84%

Snapfish Customer Loyalty Score by Industry

Snapfish's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
64%
Accounting
46%
Aerospace and Aviation
40%
Arts and Entertainment
100%
Banking and Financial Services
46%
Consulting
100%
Education
76%
Government and Public Policy
100%
Healthcare, Hospitals and Medicine
82%
Legal
55%
Non-Profit
55%

Snapfish Product Quality

2.5/5

Snapfish has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.

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Snapfish Product Information

Snapfish’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated Snapfish's product the highest. Reviewers from the Education industry rated Snapfish the lowest at 2.1.

Website
http://snapfish.com
Company Size
201-500 Employees

Industry

Tech
Consumer Services
Media
SaaS
Social
Sports & Entertainment

Quick Insights into Snapfish Product Quality

Snapfish's Product Quality score was rated highest by customers from the Non-Profit industry, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked Snapfish Product Quality the Highest

Non-Profit
3.4
18-25
3.3
African American/Black
2.8

Ranked Snapfish Product Quality the Lowest

2 to 5 Years
1.5
56-60
1.5
Banking and Financial Services
1.5

Snapfish Product Quality Score by Gender

Male customers rated Snapfish's Product Quality score 0.1 stars higher than Female customers.

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Male

2.3/5

Female

2.2/5

Snapfish Product Quality Score by Ethnicity

Snapfish's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.2
Caucasian2.2
African American/Black
2.8
African American/Black2.8
Other
1.9
Other1.9

Snapfish Product Quality Score by Age

Snapfish's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
3.3
18-253.3
36-40
1.6
36-401.6
41-45
1.5
41-451.5
46-50
2.5
46-502.5
51-55
2.4
51-552.4
56-60
1.5
56-601.5
61-65
2.7
61-652.7
66+
2.4
66+2.4

Snapfish Product Quality Score by Usage

Snapfish's Product Quality score was rated the highest by customers who have used Snapfish's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
1.6
1 to 2 Years
1.5
2 to 5 Years
1.5
5 to 10 Years
2.5
Over 10 Years
2.7

Snapfish Product Quality Score by Industry

Snapfish's Product Quality score was rated the highest by Non-Profit industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech
2.3
Accounting
1.5
Aerospace and Aviation
1.5
Arts and Entertainment
3.2
Banking and Financial Services
1.5
Consulting
2.2
Education
2.1
Government and Public Policy
2.3
Healthcare, Hospitals and Medicine
2.2
Legal
2.6
Non-Profit
3.4

Snapfish Pricing

Snapfish ROI & Value For Money

2.4/5

Snapfish has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.

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Snapfish Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Accounting industry think that they had the lowest ROI from Snapfish.

Quick Insights into Snapfish ROI

Snapfish's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Tech industry.

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Ranked Snapfish ROI the Highest

Arts and Entertainment
3.4
46-50
2.6
African American/Black
2.6

Ranked Snapfish ROI the Lowest

1 to 2 Years
1.5
56-60
1.5
Tech
1.5

Snapfish ROI Score by Gender

Female customers rated Snapfish's ROI score 0.1 stars higher than Male customers.

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Male

2/5

Female

2.1/5

Snapfish ROI Score by Ethnicity

Snapfish's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2
Caucasian2
African American/Black
2.6
African American/Black2.6
Other
1.6
Other1.6

Snapfish ROI Score by Age

Snapfish's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
2.2
18-252.2
36-40
2
36-402
41-45
1.5
41-451.5
46-50
2.6
46-502.6
51-55
2.4
51-552.4
56-60
1.5
56-601.5
61-65
2
61-652
66+
2.3
66+2.3

Snapfish ROI Score by Usage

Snapfish's ROI score was rated the highest by customers who have used Snapfish's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
1.7
1 to 2 Years
1.5
2 to 5 Years
1.6
5 to 10 Years
2.3
Over 10 Years
2.4

Snapfish ROI Score by Industry

Snapfish's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
1.5
Accounting
1.5
Aerospace and Aviation
1.5
Arts and Entertainment
3.4
Banking and Financial Services
1.5
Consulting
1.6
Education
2
Government and Public Policy
1.5
Healthcare, Hospitals and Medicine
2.1
Legal
2.6
Non-Profit
2.5

Snapfish Customer Satisfaction (CSAT)

Snapfish Customer Satisfaction (CSAT) Score

37 / 100

Snapfish has an overall Customer Satisfaction score of 37 rated by its users and customers.

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Very Satisfied15%
Satisfied22%
Neither Satisfied nor Dissatisfied8%
Dissatisfied13%
Very Dissatisfied42%
Very Satisfied
15%
Satisfied
22%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
13%
Very Dissatisfied
42%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Snapfish Customer Satisfaction

Snapfish's Customer Satisfaction score was rated highest by customers from the Non-Profit industry, and rated lowest by customers from the Consulting industry.

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Ranked Snapfish Customer Satisfaction the Highest

Non-Profit
75%
African American/Black
67%
18-25
60%

Ranked Snapfish Customer Satisfaction the Lowest

56-60
15%
1 to 2 Years
0%
Consulting
0%

Snapfish Customer Satisfaction Score by Gender

Female customers rated Snapfish's Customer Satisfaction score 6 points higher than Male customers.

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25 / 100
Male
Very Satisfied
5%
Satisfied
20%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
10%
Very Dissatisfied
60%
31 / 100
Female
Very Satisfied
15%
Satisfied
16%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
8%
Very Dissatisfied
57%

Snapfish Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Snapfish's Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.

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28 / 100
Very Satisfied14%
Satisfied14%
Neither Satisfied nor Dissatisfied4%
Dissatisfied10%
Very Dissatisfied58%
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
10%
Very Dissatisfied
58%

CSAT according to African American/Black

Snapfish's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.

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67 / 100
Very Satisfied0%
Satisfied67%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied33%
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%

CSAT according to Other

Snapfish's Customer Satisfaction (CSAT) score was rated 24% according to Other users and customers.

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24 / 100
Very Satisfied6%
Satisfied18%
Neither Satisfied nor Dissatisfied5%
Dissatisfied6%
Very Dissatisfied65%
Very Satisfied
6%
Satisfied
18%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
6%
Very Dissatisfied
65%

Snapfish Customer Satisfaction Score by Age

Snapfish's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25 CSAT Score
60%
Very Satisfied
0%
Satisfied
60%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
18-2560%
36-40 CSAT Score
25%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
36-4025%
41-45 CSAT Score
22%
Very Satisfied
0%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
22%
Very Dissatisfied
56%
41-4522%
46-50 CSAT Score
34%
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
50%
46-5034%
51-55 CSAT Score
38%
Very Satisfied
23%
Satisfied
15%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
54%
51-5538%
56-60 CSAT Score
15%
Very Satisfied
0%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
77%
56-6015%
61-65 CSAT Score
27%
Very Satisfied
27%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
67%
61-6527%
66+ CSAT Score
30%
Very Satisfied
11%
Satisfied
19%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
11%
Very Dissatisfied
52%
66+30%

Snapfish Customer Satisfaction Score by Usage

Snapfish's Customer Satisfaction score was rated the highest by customers who have used Snapfish's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
27
1 to 2 Years
0
2 to 5 Years
11
5 to 10 Years
42
Over 10 Years
36

Snapfish Customer Satisfaction Score by Industry

Snapfish's Customer Satisfaction score was rated the highest by Non-Profit industry customers, and the lowest by Consulting industry customers.

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Tech
33
Accounting
0
Aerospace and Aviation
0
Arts and Entertainment
66
Banking and Financial Services
0
Consulting
0
Education
21
Government and Public Policy
33
Healthcare, Hospitals and Medicine
30
Legal
34
Non-Profit
75

Snapfish Customer Service

2/5

Snapfish has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.

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About Snapfish's Customer Service

Address

303 Second Street, South Tower, Suite 500, San Francisco, CA


Website

http://snapfish.com

Quick Insights into Snapfish Customer Service

Snapfish's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Other customers.

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Ranked Snapfish Customer Service the Highest

Arts and Entertainment
3.2
46-50
2.5
African American/Black
2.5

Ranked Snapfish Customer Service the Lowest

Less than 1 Year
1.5
Male
1.5
Other
1.5

Snapfish Customer Service Score by Gender

Female customers rated Snapfish's Customer Service score 0.3 stars higher than Male customers.

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Male

1.5/5

Female

1.8/5

Snapfish Customer Service Score by Ethnicity

Snapfish's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
1.7
Caucasian1.7
African American/Black
2.5
African American/Black2.5
Other
1.5
Other1.5

Snapfish Customer Service Score by Age

Snapfish's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25
1.9
18-251.9
36-40
1.6
36-401.6
41-45
1.5
41-451.5
46-50
2.5
46-502.5
51-55
2
51-552
56-60
1.5
56-601.5
61-65
1.7
61-651.7
66+
1.8
66+1.8

Snapfish Customer Service Score by Usage

Snapfish's Customer Service score was rated the highest by customers who have used Snapfish's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.5
1 to 2 Years
1.5
2 to 5 Years
1.5
5 to 10 Years
2.1
Over 10 Years
2.1

Snapfish Customer Service Score by Industry

Snapfish's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.

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Tech
1.7
Accounting
1.5
Aerospace and Aviation
1.5
Arts and Entertainment
3.2
Banking and Financial Services
1.5
Consulting
1.5
Education
1.5
Government and Public Policy
1.5
Healthcare, Hospitals and Medicine
1.6
Legal
2.3
Non-Profit
2.6

Snapfish as an Employer

2.5/5

Snapfish has a 2.5/5 stars for its overall company culture rated by their employees

  Snapfish CEO
bottom
5%
CEO of Snapfish

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Snapfish scored a -43 for Net Promoter Score and a -66 for Employee Net Promoter Score. NPS gauges how likely a customer of Snapfish would recommend the brand to a friend. ENPS measures how likely Snapfish employees would recommend working at Snapfish to a friend.

Net Promoter Score

-43
NPS Score
21%Promoters
15%Passive
64%Detractors

Employee Net Promoter Score

-66
eNPS Score
17%Promoters
0%Passive
83%Detractors

Global Ranking Snapshot

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