-28
NPS
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Sonic Automotive
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About Sonic Automotive's Brand
Sonic Automotive, as a Fortune 500 company and member of the Russell 2000 Index, is among the largest automotive retailers in the United
Brand at a Glance
68%
Customer Loyalty
2.6/5
Product Quality
2.1/5
Pricing
2.3/5
Customer Service
Sonic Automotive CMO
Sonic Automotive NPS
Sonic Automotive's Net Promoter Score (NPS) is a -28 with 34% Promoters, 4% Passives, and 62% Detractors. Net Promoter Score tracks whether Sonic Automotive's customers would recommend using the product based on a scale of -100 to 100.
Sonic Automotive Overall NPS
| 34% | Promoters |
|---|---|
| 4% | Passives |
| 62% | Detractors |
Sonic Automotive NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 -20 | Dec 2023 | -20 |
Jan 2024 -22 | Jan 2024 | -22 |
Feb 2024 -24 | Feb 2024 | -24 |
May 2024 -24 | May 2024 | -24 |
Jun 2024 -25 | Jun 2024 | -25 |
Jul 2024 -23 | Jul 2024 | -23 |
Sep 2024 -19 | Sep 2024 | -19 |
Feb 2025 -23 | Feb 2025 | -23 |
Mar 2025 -21 | Mar 2025 | -21 |
Apr 2025 -23 | Apr 2025 | -23 |
Nov 2025 -25 | Nov 2025 | -25 |
Jan 2026 -28 | Jan 2026 | -28 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sonic Automotive NPS by Gender
Male customers rated Sonic Automotive's NPS 42 points higher than Female customers.
Male
-34
Sonic Automotive's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
-76
Sonic Automotive's NPS was rated -76 by Female customers on Comparably.
12%
Promoters
0%
Passives
88%
Detractors
Sonic Automotive NPS by Ethnicity
Sonic Automotive's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -84 | Caucasian | -84 |
Other 34 | Other | 34 |
Sonic Automotive NPS by Age
Sonic Automotive's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sonic Automotive NPS by Usage
Sonic Automotive's NPS was rated the highest by customers who have used Sonic Automotive's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -60 | Less than 1 Year | -60 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
Over 10 Years -100 | Over 10 Years | -100 |
Sonic Automotive Customer Reviews
Out of the 4 Sonic Automotive customer reviews 2 were positive and 2 were constructive. Sonic Automotive customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Sonic Automotive Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Sonic Automotive users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Sonic Automotive Customer Loyalty Score by Gender
Male customers rated Sonic Automotive's Customer Loyalty score 20% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Sonic Automotive.
Male
64%
Yes
Female
44%
Yes
Sonic Automotive Customer Loyalty Score by Ethnicity
Sonic Automotive's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sonic Automotive.
38
out of 100
Caucasian
100
out of 100
Other
Sonic Automotive Customer Loyalty Score by Age
Sonic Automotive's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Sonic Automotive.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 78% | 41-45 | 78% |
51-55 28% | 51-55 | 28% |
66+ 55% | 66+ | 55% |
Sonic Automotive Customer Loyalty Score by Usage
Sonic Automotive's Customer Loyalty score was rated the highest by customers who have used Sonic Automotive's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Sonic Automotive Customer Loyalty Score by Industry
Sonic Automotive's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Sonic Automotive Product Quality
2.6/5
Sonic Automotive has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Sonic Automotive's overall Product Quality score rated by its users and customers.
Sonic Automotive Product Information
Sonic Automotive’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Sonic Automotive's product the highest. Reviewers from the Tech industry rated Sonic Automotive the lowest at 2.7.
- Website
- http://sonicautomotive.com
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Sonic Automotive Product Quality
Sonic Automotive's Product Quality score was rated highest by Other customers, and rated lowest by customers who have used Sonic Automotive's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Sonic Automotive's Product Quality.
Ranked Sonic Automotive Product Quality the Highest
Ranked Sonic Automotive Product Quality the Lowest
Sonic Automotive Product Quality Score by Gender
Male customers rated Sonic Automotive's Product Quality score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Sonic Automotive.
Male
2.2/5
Female
1.7/5
Sonic Automotive Product Quality Score by Ethnicity
Sonic Automotive's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Sonic Automotive.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 3.5 | Other | 3.5 |
Sonic Automotive Product Quality Score by Age
Sonic Automotive's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Sonic Automotive.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 3.2 | 41-45 | 3.2 |
51-55 1.6 | 51-55 | 1.6 |
66+ 1.5 | 66+ | 1.5 |
Sonic Automotive Product Quality Score by Usage
Sonic Automotive's Product Quality score was rated the highest by customers who have used Sonic Automotive's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Sonic Automotive Product Quality Score by Industry
Sonic Automotive's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Sonic Automotive Pricing
Sonic Automotive ROI & Value For Money
2.1/5
Sonic Automotive has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Sonic Automotive's overall ROI score rated by its users and customers.
Sonic Automotive Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Sonic Automotive.
Quick Insights into Sonic Automotive ROI
Sonic Automotive's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Sonic Automotive's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Sonic Automotive's ROI score.
Ranked Sonic Automotive ROI the Highest
Ranked Sonic Automotive ROI the Lowest
Sonic Automotive ROI Score by Gender
Male customers rated Sonic Automotive's ROI score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Sonic Automotive.
Male
1.9/5
Female
1.5/5
Sonic Automotive ROI Score by Ethnicity
Sonic Automotive's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Sonic Automotive.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 2.8 | Other | 2.8 |
Sonic Automotive ROI Score by Age
Sonic Automotive's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Sonic Automotive.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 2.6 | 41-45 | 2.6 |
51-55 1.5 | 51-55 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Sonic Automotive ROI Score by Usage
Sonic Automotive's ROI score was rated the highest by customers who have used Sonic Automotive's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Sonic Automotive ROI Score by Industry
Sonic Automotive's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Sonic Automotive Customer Satisfaction (CSAT)
Sonic Automotive Customer Satisfaction (CSAT) Score
33 / 100
Sonic Automotive has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
6%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
6%
Very Dissatisfied
49%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sonic Automotive Customer Satisfaction
Sonic Automotive's Customer Satisfaction score was rated highest by Other customers, and rated lowest by customers who have used Sonic Automotive's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Sonic Automotive's Customer Satisfaction.
Ranked Sonic Automotive Customer Satisfaction the Highest
Ranked Sonic Automotive Customer Satisfaction the Lowest
Sonic Automotive Customer Satisfaction Score by Gender
Male customers rated Sonic Automotive's Customer Satisfaction score 17 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Sonic Automotive.
31 / 100
MaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 7% | |
Very Dissatisfied | 62% |
14 / 100
FemaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 86% |
Sonic Automotive Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sonic Automotive's Customer Satisfaction (CSAT) score was rated 8% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Sonic Automotive.
8 / 100
Very Satisfied
8%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
85%
CSAT according to Other
Sonic Automotive's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Sonic Automotive.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Sonic Automotive Customer Satisfaction Score by Age
Sonic Automotive's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Sonic Automotive.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 33% | |||||||||||||||
| 51-55 | 20% | |||||||||||||||
| 66+ | 0% |
Sonic Automotive Customer Satisfaction Score by Usage
Sonic Automotive's Customer Satisfaction score was rated the highest by customers who have used Sonic Automotive's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Sonic Automotive Customer Satisfaction Score by Industry
Sonic Automotive's Customer Satisfaction score was rated 43 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Sonic Automotive Customer Satisfaction Score by Industry",
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"label": "Tech",
"groupId": 104,
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"stars": 0,
"csatScore": 43,
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}Sonic Automotive Customer Service
2.3/5
Sonic Automotive has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Sonic Automotive's overall Customer Service score rated by its users and customers.
About Sonic Automotive's Customer Service
Address
4401 Colwick Road, Charlotte, NC
Website
http://sonicautomotive.com
Phone Number
704-566-2400
Quick Insights into Sonic Automotive Customer Service
Sonic Automotive's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Sonic Automotive's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Sonic Automotive's Customer Service score.
Ranked Sonic Automotive Customer Service the Highest
Ranked Sonic Automotive Customer Service the Lowest
Sonic Automotive Customer Service Score by Gender
Male customers rated Sonic Automotive's Customer Service score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Sonic Automotive.
Male
1.8/5
Female
1.7/5
Sonic Automotive Customer Service Score by Ethnicity
Sonic Automotive's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Sonic Automotive.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 3.1 | Other | 3.1 |
Sonic Automotive Customer Service Score by Age
Sonic Automotive's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Sonic Automotive.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 2.9 | 41-45 | 2.9 |
51-55 1.5 | 51-55 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Sonic Automotive Customer Service Score by Usage
Sonic Automotive's Customer Service score was rated the highest by customers who have used Sonic Automotive's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Sonic Automotive Customer Service Score by Industry
Sonic Automotive's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Sonic Automotive as an Employer
3.0/5
Sonic Automotive has a 3.0/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
Sonic Automotive scored a -28 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Sonic Automotive would recommend the brand to a friend. ENPS measures how likely Sonic Automotive employees would recommend working at Sonic Automotive to a friend.
Net Promoter Score
-28
NPS Score
| 34% | Promoters |
|---|---|
| 4% | Passive |
| 62% | Detractors |
Employee Net Promoter Score
6
eNPS Score
| 46% | Promoters |
|---|---|
| 14% | Passive |
| 40% | Detractors |
