-7
NPS
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Southern Bank
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About Southern Bank's Brand
Southern Bank has served the financial needs of America's Heartland for more than 125 years, making us one of the oldest financial
Brand at a Glance
92%
Customer Loyalty
3.4/5
Product Quality
3.2/5
Pricing
3.8/5
Customer Service
Southern Bank NPS
Southern Bank's Net Promoter Score (NPS) is a -7 with 43% Promoters, 7% Passives, and 50% Detractors. Net Promoter Score tracks whether Southern Bank's customers would recommend using the product based on a scale of -100 to 100.
Southern Bank Overall NPS
| 43% | Promoters |
|---|---|
| 7% | Passives |
| 50% | Detractors |
Southern Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2020 100 | Mar 2020 | 100 |
Apr 2021 0 | Apr 2021 | 0 |
Jun 2022 0 | Jun 2022 | 0 |
Jan 2023 -20 | Jan 2023 | -20 |
Jul 2023 -33 | Jul 2023 | -33 |
Aug 2023 -15 | Aug 2023 | -15 |
Sep 2023 0 | Sep 2023 | 0 |
Dec 2023 -11 | Dec 2023 | -11 |
May 2024 -10 | May 2024 | -10 |
Jul 2024 -18 | Jul 2024 | -18 |
Feb 2025 -9 | Feb 2025 | -9 |
Apr 2026 -8 | Apr 2026 | -8 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Southern Bank NPS by Gender
Southern Bank's NPS was rated -34 by Female customers on Comparably.
Female
-34
Southern Bank's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Male
N/A
Southern Bank's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Southern Bank NPS by Ethnicity
Southern Bank's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Southern Bank Customer Loyalty
92%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
92% of Southern Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Southern Bank Customer Loyalty Score by Gender
Southern Bank's Customer Loyalty score was rated 100 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Southern Bank.
Female
100%
Yes
Male
N/A
Yes
Southern Bank Customer Loyalty Score by Ethnicity
Southern Bank's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Southern Bank.
100
out of 100
Caucasian
Southern Bank Product Quality
3.4/5
Southern Bank has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Southern Bank Product Information
Southern Bank’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Tech
FinTech
Quick Insights into Southern Bank Product Quality
Southern Bank's Product Quality score was rated highest by Caucasian customers.
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Ranked Southern Bank Product Quality the Highest
Southern Bank Product Quality Score by Gender
Southern Bank's Product Quality score was rated 2.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Southern Bank.
Female
2.6/5
Male
N/A
Southern Bank Product Quality Score by Ethnicity
Southern Bank's Product Quality score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Southern Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Southern Bank Pricing
Southern Bank ROI & Value For Money
3.2/5
Southern Bank has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into Southern Bank ROI
Southern Bank's ROI score was rated highest by Female customers.
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Ranked Southern Bank ROI the Highest
Southern Bank ROI Score by Gender
Southern Bank's ROI score was rated 2.8 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Southern Bank.
Female
2.8/5
Male
N/A
Southern Bank ROI Score by Ethnicity
Southern Bank's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Southern Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Southern Bank Customer Satisfaction (CSAT)
Southern Bank Customer Satisfaction (CSAT) Score
51 / 100
Southern Bank has an overall Customer Satisfaction score of 51 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
51%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
8%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Southern Bank Customer Satisfaction
Southern Bank's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Southern Bank's Customer Satisfaction.
Ranked Southern Bank Customer Satisfaction the Highest
Southern Bank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Southern Bank's Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Southern Bank.
34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
0%
Southern Bank Customer Service
3.8/5
Southern Bank has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Southern Bank's Customer Service
Address
531 Vine Street, Poplar Bluff, MO
Website
http://www.bankwithsouthern.com
Phone Number
+1 (855) 452-7272
Quick Insights into Southern Bank Customer Service
Southern Bank's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Southern Bank's Customer Service score.
Ranked Southern Bank Customer Service the Highest
Southern Bank Customer Service Score by Gender
Southern Bank's Customer Service score was rated 2.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Southern Bank.
Female
2.6/5
Male
N/A
Southern Bank Customer Service Score by Ethnicity
Southern Bank's Customer Service score was rated 4.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Southern Bank.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Southern Bank as an Employer
3.2/5
Southern Bank has a 3.2/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Southern Bank scored a -7 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Southern Bank would recommend the brand to a friend. ENPS measures how likely Southern Bank employees would recommend working at Southern Bank to a friend.
Net Promoter Score
-7
NPS Score
| 43% | Promoters |
|---|---|
| 7% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-10
eNPS Score
| 30% | Promoters |
|---|---|
| 30% | Passive |
| 40% | Detractors |
