

"SPAR Group, provides merchandising and other marketing services."
SPAR Group's Net Promoter Score (NPS) is a 23 with 50% Promoters, 23% Passives, and 27% Detractors. Net Promoter Score tracks whether SPAR Group's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 23% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2023 13 | Jan 2023 | 13 |
Aug 2023 19 | Aug 2023 | 19 |
Sep 2023 18 | Sep 2023 | 18 |
Oct 2023 23 | Oct 2023 | 23 |
Dec 2023 26 | Dec 2023 | 26 |
Mar 2024 30 | Mar 2024 | 30 |
Jun 2024 24 | Jun 2024 | 24 |
Aug 2024 23 | Aug 2024 | 23 |
Nov 2024 16 | Nov 2024 | 16 |
May 2025 21 | May 2025 | 21 |
Jul 2025 24 | Jul 2025 | 24 |
Nov 2025 24 | Nov 2025 | 24 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SPAR Group's NPS was rated 67 by Female customers on Comparably.
SPAR Group's NPS was rated 67 by Female customers on Comparably.
SPAR Group's NPS is not yet rated by Male customers.
SPAR Group's NPS was rated 40 points by African American/Black customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 40 | African American/Black | 40 |
SPAR Group's NPS was rated 40 points by customers ages 18-25 on Comparably.
SPAR Group's NPS was rated 67 points by customers who have used SPAR Group's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 67 | Over 10 Years | 67 |
Out of the 2 SPAR Group customer reviews 2 were positive and 0 were constructive. SPAR Group customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of SPAR Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SPAR Group's Customer Loyalty score was rated 85 by Female customers on Comparably.
SPAR Group's Customer Loyalty score was rated 82% by African American/Black customers on Comparably.
% who answered "Yes"
SPAR Group's Customer Loyalty score was rated 82% by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
SPAR Group's Customer Loyalty score was rated 70% by customers who have used SPAR Group's products/services for Over 10 Years.
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SPAR Group has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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SPAR Group’s product quality score is a 3.5 out of 5 as rated by its users and customers.
SPAR Group's Product Quality score was rated highest by customers who have used SPAR Group's products/services for Over 10 Years.
SPAR Group's Product Quality score was rated 4.1 by Female customers on Comparably.
SPAR Group's Product Quality score was rated 4 stars by African American/Black customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4 | African American/Black | 4 |
SPAR Group's Product Quality score was rated 4.2 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
SPAR Group's Product Quality score was rated 4.3 stars by customers who have used SPAR Group's products/services for Over 10 Years.
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SPAR Group has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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SPAR Group's ROI score was rated highest by Female customers.
SPAR Group's ROI score was rated 4.2 by Female customers on Comparably.
SPAR Group's ROI score was rated 3.9 stars by African American/Black customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.9 | African American/Black | 3.9 |
SPAR Group's ROI score was rated 4 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
SPAR Group's ROI score was rated 4 stars by customers who have used SPAR Group's products/services for Over 10 Years.
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SPAR Group has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SPAR Group's Customer Satisfaction score was rated highest by customers ages 18-25.
SPAR Group's Customer Satisfaction score was rated 100 by Female customers on Comparably.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
SPAR Group's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
SPAR Group's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
SPAR Group's Customer Satisfaction score was rated 100 points by customers who have used SPAR Group's products/services for Over 10 Years.
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SPAR Group has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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1910 Opdyke Court, Auburn Hills, MI 48326
http://www.sparinc.com/
SPAR Group's Customer Service score was rated highest by customers ages 18-25.
SPAR Group's Customer Service score was rated 4.4 by Female customers on Comparably.
SPAR Group's Customer Service score was rated 4.3 stars by African American/Black customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 4.3 | African American/Black | 4.3 |
SPAR Group's Customer Service score was rated 4.4 stars by customers ages 18-25 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
SPAR Group's Customer Service score was rated 4.3 stars by customers who have used SPAR Group's products/services for Over 10 Years.
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SPAR Group has a 2.8/5 stars for its overall company culture rated by their employees

SPAR Group scored a 23 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of SPAR Group would recommend the brand to a friend. ENPS measures how likely SPAR Group employees would recommend working at SPAR Group to a friend.
| 50% | Promoters |
|---|---|
| 23% | Passive |
| 27% | Detractors |
| 35% | Promoters |
|---|---|
| 16% | Passive |
| 49% | Detractors |