SPAR Group NPS & Customer Reviews | Comparably
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SPAR Group
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About SPAR Group's Brand

"SPAR Group, provides merchandising and other marketing services."

Brand at a Glance

80%
Customer Loyalty
3.5/5
Product Quality
3.6/5
Pricing
3.9/5
Customer Service

SPAR Group NPS

SPAR Group's Net Promoter Score (NPS) is a 23 with 50% Promoters, 23% Passives, and 27% Detractors. Net Promoter Score tracks whether SPAR Group's customers would recommend using the product based on a scale of -100 to 100.

SPAR Group Overall NPS

23
NPS
50%Promoters
23%Passives
27%Detractors
SPAR Group Overall NPS

SPAR Group NPS Trend

-100
-50
0
50
100
Jan 2023
13
Jan 202313
Aug 2023
19
Aug 202319
Sep 2023
18
Sep 202318
Oct 2023
23
Oct 202323
Dec 2023
26
Dec 202326
Mar 2024
30
Mar 202430
Jun 2024
24
Jun 202424
Aug 2024
23
Aug 202423
Nov 2024
16
Nov 202416
May 2025
21
May 202521
Jul 2025
24
Jul 202524
Nov 2025
24
Nov 202524

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

SPAR Group NPS by Gender

SPAR Group's NPS was rated 67 by Female customers on Comparably.

Female

67

SPAR Group's NPS was rated 67 by Female customers on Comparably.

67%
Promoters
33%
Passives
0%
Detractors

Male

N/A

SPAR Group's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

SPAR Group NPS by Ethnicity

SPAR Group's NPS was rated 40 points by African American/Black customers on Comparably.

-100
-50
0
50
100
African American/Black
40
African American/Black40

SPAR Group NPS by Age

SPAR Group's NPS was rated 40 points by customers ages 18-25 on Comparably.

0
20
40
60
80
100
Promoters
40%
Passives
60%
Detractors
0%
18-2540%60%0%

SPAR Group NPS by Usage

SPAR Group's NPS was rated 67 points by customers who have used SPAR Group's products/services for Over 10 Years.

-100
-50
0
50
100
Over 10 Years
67
Over 10 Years67

SPAR Group Customer Reviews

Out of the 2 SPAR Group customer reviews 2 were positive and 0 were constructive. SPAR Group customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I am a happy customer of SPAR
What do you value most about this brand?
It's client services an products

SPAR Group Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of SPAR Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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80
80%
20
20%
SPAR Group Customer Loyalty

SPAR Group Customer Loyalty Score by Gender

SPAR Group's Customer Loyalty score was rated 85 by Female customers on Comparably.

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Female
85%
Yes
Male
N/A
Yes

SPAR Group Customer Loyalty Score by Ethnicity

SPAR Group's Customer Loyalty score was rated 82% by African American/Black customers on Comparably.

% who answered "Yes"

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82
out of 100
African American/Black

SPAR Group Customer Loyalty Score by Age

SPAR Group's Customer Loyalty score was rated 82% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
82%
18-2582%

SPAR Group Customer Loyalty Score by Usage

SPAR Group's Customer Loyalty score was rated 70% by customers who have used SPAR Group's products/services for Over 10 Years.

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Over 10 Years
70%

SPAR Group Product Quality

3.5/5

SPAR Group has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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SPAR Group Product Information

SPAR Group’s product quality score is a 3.5 out of 5 as rated by its users and customers.

Website
http://www.sparinc.com/
Company Size
501-1,000 Employees

Industry

Retail

Quick Insights into SPAR Group Product Quality

SPAR Group's Product Quality score was rated highest by customers who have used SPAR Group's products/services for Over 10 Years.

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Ranked SPAR Group Product Quality the Highest

Over 10 Years
4.3
18-25
4.2
Female
4.1

SPAR Group Product Quality Score by Gender

SPAR Group's Product Quality score was rated 4.1 by Female customers on Comparably.

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Female

4.1/5

Male

N/A

SPAR Group Product Quality Score by Ethnicity

SPAR Group's Product Quality score was rated 4 stars by African American/Black customers on Comparably.

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0
1
2
3
4
5
African American/Black
4
African American/Black4

SPAR Group Product Quality Score by Age

SPAR Group's Product Quality score was rated 4.2 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4.2
18-254.2

SPAR Group Product Quality Score by Usage

SPAR Group's Product Quality score was rated 4.3 stars by customers who have used SPAR Group's products/services for Over 10 Years.

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Over 10 Years
4.3

SPAR Group Pricing

SPAR Group ROI & Value For Money

3.6/5

SPAR Group has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Quick Insights into SPAR Group ROI

SPAR Group's ROI score was rated highest by Female customers.

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Ranked SPAR Group ROI the Highest

Female
4.2
18-25
4
Over 10 Years
4

SPAR Group ROI Score by Gender

SPAR Group's ROI score was rated 4.2 by Female customers on Comparably.

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Female

4.2/5

Male

N/A

SPAR Group ROI Score by Ethnicity

SPAR Group's ROI score was rated 3.9 stars by African American/Black customers on Comparably.

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0
1
2
3
4
5
African American/Black
3.9
African American/Black3.9

SPAR Group ROI Score by Age

SPAR Group's ROI score was rated 4 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4
18-254

SPAR Group ROI Score by Usage

SPAR Group's ROI score was rated 4 stars by customers who have used SPAR Group's products/services for Over 10 Years.

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Over 10 Years
4

SPAR Group Customer Satisfaction (CSAT)

SPAR Group Customer Satisfaction (CSAT) Score

68 / 100

SPAR Group has an overall Customer Satisfaction score of 68 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied42%
Satisfied26%
Neither Satisfied nor Dissatisfied16%
Dissatisfied5%
Very Dissatisfied11%
Very Satisfied
42%
Satisfied
26%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
5%
Very Dissatisfied
11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into SPAR Group Customer Satisfaction

SPAR Group's Customer Satisfaction score was rated highest by customers ages 18-25.

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Ranked SPAR Group Customer Satisfaction the Highest

18-25
100%
African American/Black
100%
Female
100%

SPAR Group Customer Satisfaction Score by Gender

SPAR Group's Customer Satisfaction score was rated 100 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of SPAR Group.
100 / 100
Female
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

SPAR Group Customer Satisfaction Score by Ethnicity

CSAT according to African American/Black

SPAR Group's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100
Very Satisfied40%
Satisfied60%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

SPAR Group Customer Satisfaction Score by Age

SPAR Group's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of SPAR Group.
0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%

SPAR Group Customer Satisfaction Score by Usage

SPAR Group's Customer Satisfaction score was rated 100 points by customers who have used SPAR Group's products/services for Over 10 Years.

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Over 10 Years
100

SPAR Group Customer Service

3.9/5

SPAR Group has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About SPAR Group's Customer Service

Address

1910 Opdyke Court, Auburn Hills, MI 48326


Website

http://www.sparinc.com/

Quick Insights into SPAR Group Customer Service

SPAR Group's Customer Service score was rated highest by customers ages 18-25.

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Ranked SPAR Group Customer Service the Highest

18-25
4.4
Female
4.4
African American/Black
4.3

SPAR Group Customer Service Score by Gender

SPAR Group's Customer Service score was rated 4.4 by Female customers on Comparably.

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Female

4.4/5

Male

N/A

SPAR Group Customer Service Score by Ethnicity

SPAR Group's Customer Service score was rated 4.3 stars by African American/Black customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of SPAR Group.
0
20
40
60
80
100
African American/Black
4.3
African American/Black4.3

SPAR Group Customer Service Score by Age

SPAR Group's Customer Service score was rated 4.4 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
4.4
18-254.4

SPAR Group Customer Service Score by Usage

SPAR Group's Customer Service score was rated 4.3 stars by customers who have used SPAR Group's products/services for Over 10 Years.

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Over 10 Years
4.3

SPAR Group as an Employer

2.8/5

SPAR Group has a 2.8/5 stars for its overall company culture rated by their employees

  SPAR Group CEO
bottom
25%
CEO of SPAR Group

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

SPAR Group scored a 23 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of SPAR Group would recommend the brand to a friend. ENPS measures how likely SPAR Group employees would recommend working at SPAR Group to a friend.

Net Promoter Score

23
NPS Score
50%Promoters
23%Passive
27%Detractors

Employee Net Promoter Score

-14
eNPS Score
35%Promoters
16%Passive
49%Detractors

Global Ranking Snapshot

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