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NPS
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Spokeo
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About Spokeo's Brand
Join our mission to make the world more transparent with data. Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Additionally, our 12 billion records and over 250 million unique profiles help business professionals locate people and assets, research criminal investigation subjects, and more. Founded in 2006, we have grown to a remote-first company of nearly 200 dedicated employees with an average tenure of 4.5 years. Find out why we were named a “Best Company” for 2023 by Comparably for Women, Compensation, Happiest Employees, Company Perks & Benefits, and Work-Life Balance, as well as “Best CEO” for co-founder Harrison Tang.
Brand at a Glance
56%
Customer Loyalty
2.8/5
Product Quality
3/5
Pricing
2.9/5
Customer Service
Spokeo NPS
Spokeo's Net Promoter Score (NPS) is a -3 with 45% Promoters, 7% Passives, and 48% Detractors. Net Promoter Score tracks whether Spokeo's customers would recommend using the product based on a scale of -100 to 100.
Spokeo Overall NPS
| 45% | Promoters |
|---|---|
| 7% | Passives |
| 48% | Detractors |
Spokeo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 -13 | Dec 2022 | -13 |
Jan 2023 -6 | Jan 2023 | -6 |
Feb 2023 0 | Feb 2023 | 0 |
Mar 2023 -5 | Mar 2023 | -5 |
Apr 2023 0 | Apr 2023 | 0 |
May 2023 0 | May 2023 | 0 |
Jun 2023 -1 | Jun 2023 | -1 |
Jul 2023 -4 | Jul 2023 | -4 |
Jul 2024 0 | Jul 2024 | 0 |
Mar 2025 -4 | Mar 2025 | -4 |
Oct 2025 0 | Oct 2025 | 0 |
Jan 2026 -5 | Jan 2026 | -5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Spokeo NPS by Gender
Spokeo's NPS was rated -28 by Male customers on Comparably.
Male
-28
Spokeo's NPS was rated -28 by Male customers on Comparably.
29%
Promoters
14%
Passives
57%
Detractors
Female
N/A
Spokeo's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Spokeo NPS by Ethnicity
Spokeo's NPS was rated -17 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -17 | Caucasian | -17 |
Spokeo NPS by Usage
Spokeo's NPS was rated -40 points by customers who have used Spokeo's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
Spokeo Customer Loyalty
56%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
56% of Spokeo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Spokeo Customer Loyalty Score by Gender
Spokeo's Customer Loyalty score was rated 49 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Spokeo.
Male
49%
Yes
Female
N/A
Yes
Spokeo Customer Loyalty Score by Ethnicity
Spokeo's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Spokeo.
55
out of 100
Caucasian
Spokeo Customer Loyalty Score by Usage
Spokeo's Customer Loyalty score was rated 28% by customers who have used Spokeo's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Spokeo Product Quality
2.8/5
Spokeo has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Spokeo's overall Product Quality score rated by its users and customers.
Spokeo Product Information
Spokeo’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://www.spokeo.com
- Company Size
- 51-200 Employees
Industry
Tech
AI, Big Data and Analytics
Business Services
Consumer Services
Quick Insights into Spokeo Product Quality
Spokeo's Product Quality score was rated highest by Caucasian customers.
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Ranked Spokeo Product Quality the Highest
Spokeo Product Quality Score by Gender
Spokeo's Product Quality score was rated 1.7 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Spokeo.
Male
1.7/5
Female
N/A
Spokeo Product Quality Score by Ethnicity
Spokeo's Product Quality score was rated 1.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Spokeo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Spokeo Product Quality Score by Usage
Spokeo's Product Quality score was rated 1.6 stars by customers who have used Spokeo's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Spokeo Pricing
Spokeo ROI & Value For Money
3/5
Spokeo has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Quick Insights into Spokeo ROI
Spokeo's ROI score was rated highest by Caucasian customers.
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Ranked Spokeo ROI the Highest
Spokeo ROI Score by Gender
Spokeo's ROI score was rated 2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Spokeo.
Male
2/5
Female
N/A
Spokeo ROI Score by Ethnicity
Spokeo's ROI score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Spokeo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Spokeo ROI Score by Usage
Spokeo's ROI score was rated 1.9 stars by customers who have used Spokeo's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Spokeo Customer Satisfaction (CSAT)
Spokeo Customer Satisfaction (CSAT) Score
53 / 100
Spokeo has an overall Customer Satisfaction score of 53 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
16%
Satisfied
37%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
32%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Spokeo Customer Satisfaction
Spokeo's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Spokeo's Customer Satisfaction.
Ranked Spokeo Customer Satisfaction the Highest
Spokeo Customer Satisfaction Score by Gender
Spokeo's Customer Satisfaction score was rated 43 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Spokeo.
43 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 57% |
Spokeo Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Spokeo's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Spokeo.
50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Spokeo Customer Satisfaction Score by Usage
Spokeo's Customer Satisfaction score was rated 40 points by customers who have used Spokeo's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Spokeo Customer Service
2.9/5
Spokeo has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Spokeo's overall Customer Service score rated by its users and customers.
About Spokeo's Customer Service
Address
199 S Los Robles Ave, Pasadena, CA 91101
Website
http://www.spokeo.com
Spokeo's Social Links
Quick Insights into Spokeo Customer Service
Spokeo's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Spokeo's Customer Service score.
Ranked Spokeo Customer Service the Highest
Spokeo Customer Service Score by Gender
Spokeo's Customer Service score was rated 2.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Spokeo.
Male
2.1/5
Female
N/A
Spokeo Customer Service Score by Ethnicity
Spokeo's Customer Service score was rated 2.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Spokeo.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Spokeo Customer Service Score by Usage
Spokeo's Customer Service score was rated 1.9 stars by customers who have used Spokeo's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Spokeo as an Employer
4.5/5
Spokeo has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Spokeo scored a -3 for Net Promoter Score and a 67 for Employee Net Promoter Score. NPS gauges how likely a customer of Spokeo would recommend the brand to a friend. ENPS measures how likely Spokeo employees would recommend working at Spokeo to a friend.
Net Promoter Score
-3
NPS Score
| 45% | Promoters |
|---|---|
| 7% | Passive |
| 48% | Detractors |
Employee Net Promoter Score
67
eNPS Score
| 73% | Promoters |
|---|---|
| 21% | Passive |
| 6% | Detractors |
