-5
NPS
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Sprinkles Cupcakes
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About Sprinkles Cupcakes' Brand
Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives.
Brand at a Glance
69%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.9/5
Customer Service
Sprinkles Cupcakes NPS
Sprinkles Cupcakes's Net Promoter Score (NPS) is a -5 with 45% Promoters, 5% Passives, and 50% Detractors. Net Promoter Score tracks whether Sprinkles Cupcakes's customers would recommend using the product based on a scale of -100 to 100.
Sprinkles Cupcakes Overall NPS
| 45% | Promoters |
|---|---|
| 5% | Passives |
| 50% | Detractors |
Sprinkles Cupcakes NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 -10 | May 2023 | -10 |
Jun 2023 -18 | Jun 2023 | -18 |
Aug 2023 -25 | Aug 2023 | -25 |
Sep 2023 -16 | Sep 2023 | -16 |
Oct 2023 -22 | Oct 2023 | -22 |
Nov 2023 -19 | Nov 2023 | -19 |
Feb 2024 -12 | Feb 2024 | -12 |
May 2024 -6 | May 2024 | -6 |
Dec 2024 -10 | Dec 2024 | -10 |
Sep 2025 -5 | Sep 2025 | -5 |
Nov 2025 -1 | Nov 2025 | -1 |
Jan 2026 -5 | Jan 2026 | -5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sprinkles Cupcakes Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Sprinkles Cupcakes users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Sprinkles Cupcakes Product Quality
3.5/5
Sprinkles Cupcakes has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Sprinkles Cupcakes Product Information
Sprinkles Cupcakes’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://sprinkles.com/
- Company Size
- 501-1,000 Employees
Sprinkles Cupcakes Pricing
Sprinkles Cupcakes ROI & Value For Money
3.5/5
Sprinkles Cupcakes has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Sprinkles Cupcakes Customer Satisfaction (CSAT)
Sprinkles Cupcakes Customer Satisfaction (CSAT) Score
36 / 100
Sprinkles Cupcakes has an overall Customer Satisfaction score of 36 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
7%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
7%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sprinkles Cupcakes Customer Service
3.9/5
Sprinkles Cupcakes has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Sprinkles Cupcakes' overall Customer Service score rated by its users and customers.
About Sprinkles Cupcakes's Customer Service
Address
422 North La Cienega Boulevard, Beverly Hills, CA
Website
http://sprinkles.com/
Sprinkles Cupcakes as an Employer
2.8/5
Sprinkles Cupcakes has a 2.8/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Sprinkles Cupcakes scored a -5 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Sprinkles Cupcakes would recommend the brand to a friend. ENPS measures how likely Sprinkles Cupcakes employees would recommend working at Sprinkles Cupcakes to a friend.
Net Promoter Score
-5
NPS Score
| 45% | Promoters |
|---|---|
| 5% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 20% | Promoters |
|---|---|
| 10% | Passive |
| 70% | Detractors |
