-9
NPS
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Star Tribune
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About Star Tribune's Brand
In 1858, Minnesota became the 32nd state. A short nine years later, a daily morning newspaper was founded — the Minneapolis Tribune.
Brand at a Glance
71%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
Star Tribune NPS
Star Tribune's Net Promoter Score (NPS) is a -9 with 33% Promoters, 25% Passives, and 42% Detractors. Net Promoter Score tracks whether Star Tribune's customers would recommend using the product based on a scale of -100 to 100.
Star Tribune Overall NPS
| 33% | Promoters |
|---|---|
| 25% | Passives |
| 42% | Detractors |
Star Tribune NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 0 | Sep 2021 | 0 |
Oct 2021 -17 | Oct 2021 | -17 |
Apr 2022 -29 | Apr 2022 | -29 |
Sep 2022 -30 | Sep 2022 | -30 |
Oct 2022 -25 | Oct 2022 | -25 |
Feb 2023 0 | Feb 2023 | 0 |
Nov 2023 0 | Nov 2023 | 0 |
Dec 2023 -1 | Dec 2023 | -1 |
Feb 2024 5 | Feb 2024 | 5 |
May 2024 0 | May 2024 | 0 |
Apr 2025 -5 | Apr 2025 | -5 |
May 2025 -8 | May 2025 | -8 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Star Tribune NPS by Gender
Star Tribune's NPS was rated -28 by Male customers on Comparably.
Male
-28
Star Tribune's NPS was rated -28 by Male customers on Comparably.
29%
Promoters
14%
Passives
57%
Detractors
Female
N/A
Star Tribune's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Star Tribune NPS by Ethnicity
Star Tribune's NPS was rated -39 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -39 | Caucasian | -39 |
Star Tribune NPS by Age
Star Tribune's NPS was rated -100 points by customers ages 66+ on Comparably.
Star Tribune NPS by Usage
Star Tribune's NPS was rated -28 points by customers who have used Star Tribune's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -28 | Over 10 Years | -28 |
Star Tribune Customer Reviews
Out of the 2 Star Tribune customer reviews 0 were positive and 2 were constructive. Star Tribune customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Star Tribune Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Star Tribune users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Star Tribune Customer Loyalty Score by Gender
Star Tribune's Customer Loyalty score was rated 74 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Star Tribune.
Male
74%
Yes
Female
N/A
Yes
Star Tribune Customer Loyalty Score by Ethnicity
Star Tribune's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Star Tribune.
78
out of 100
Caucasian
Star Tribune Customer Loyalty Score by Age
Star Tribune's Customer Loyalty score was rated 64% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Star Tribune.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 64% | 66+ | 64% |
Star Tribune Customer Loyalty Score by Usage
Star Tribune's Customer Loyalty score was rated 87% by customers who have used Star Tribune's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Star Tribune Product Quality
3.5/5
Star Tribune has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Star Tribune Product Information
Star Tribune’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.startribune.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Content
Media
Mobile App
Sports & Entertainment
Quick Insights into Star Tribune Product Quality
Star Tribune's Product Quality score was rated highest by customers who have used Star Tribune's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Star Tribune's Product Quality.
Ranked Star Tribune Product Quality the Highest
Star Tribune Product Quality Score by Gender
Star Tribune's Product Quality score was rated 2.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Star Tribune.
Male
2.3/5
Female
N/A
Star Tribune Product Quality Score by Ethnicity
Star Tribune's Product Quality score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Star Tribune.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Star Tribune Product Quality Score by Age
Star Tribune's Product Quality score was rated 1.6 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Star Tribune.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.6 | 66+ | 1.6 |
Star Tribune Product Quality Score by Usage
Star Tribune's Product Quality score was rated 2.8 stars by customers who have used Star Tribune's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Star Tribune Pricing
Star Tribune ROI & Value For Money
3.4/5
Star Tribune has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into Star Tribune ROI
Star Tribune's ROI score was rated highest by customers who have used Star Tribune's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Star Tribune's ROI score.
Ranked Star Tribune ROI the Highest
Star Tribune ROI Score by Gender
Star Tribune's ROI score was rated 2.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Star Tribune.
Male
2.5/5
Female
N/A
Star Tribune ROI Score by Ethnicity
Star Tribune's ROI score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Star Tribune.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Star Tribune ROI Score by Age
Star Tribune's ROI score was rated 1.6 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Star Tribune.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.6 | 66+ | 1.6 |
Star Tribune ROI Score by Usage
Star Tribune's ROI score was rated 2.8 stars by customers who have used Star Tribune's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Star Tribune Customer Satisfaction (CSAT)
Star Tribune Customer Satisfaction (CSAT) Score
53 / 100
Star Tribune has an overall Customer Satisfaction score of 53 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
35%
Satisfied
18%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
6%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Star Tribune Customer Satisfaction
Star Tribune's Customer Satisfaction score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Star Tribune's Customer Satisfaction.
Ranked Star Tribune Customer Satisfaction the Highest
Star Tribune Customer Satisfaction Score by Gender
Star Tribune's Customer Satisfaction score was rated 43 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Star Tribune.
43 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 43% |
Star Tribune Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Star Tribune's Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Star Tribune.
38 / 100
Very Satisfied
25%
Satisfied
13%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
13%
Very Dissatisfied
38%
Star Tribune Customer Satisfaction Score by Age
Star Tribune's Customer Satisfaction score was rated 0 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Star Tribune.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 0% |
Star Tribune Customer Satisfaction Score by Usage
Star Tribune's Customer Satisfaction score was rated 43 points by customers who have used Star Tribune's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Star Tribune Customer Service
3.4/5
Star Tribune has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Star Tribune's Customer Service
Address
425 Portland Av. S., Minneapolis, MN
Website
http://www.startribune.com
Phone Number
612-673-4000
Quick Insights into Star Tribune Customer Service
Star Tribune's Customer Service score was rated highest by customers who have used Star Tribune's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Star Tribune's Customer Service score.
Ranked Star Tribune Customer Service the Highest
Star Tribune Customer Service Score by Gender
Star Tribune's Customer Service score was rated 2.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Star Tribune.
Male
2.3/5
Female
N/A
Star Tribune Customer Service Score by Ethnicity
Star Tribune's Customer Service score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Star Tribune.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Star Tribune Customer Service Score by Age
Star Tribune's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Star Tribune.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Star Tribune Customer Service Score by Usage
Star Tribune's Customer Service score was rated 2.5 stars by customers who have used Star Tribune's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Star Tribune as an Employer
4.5/5
Star Tribune has a 4.5/5 stars for its overall company culture rated by their employees
bottom
45%
CEO of Star Tribune
In the Bottom 45% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Star Tribune scored a -9 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Star Tribune would recommend the brand to a friend. ENPS measures how likely Star Tribune employees would recommend working at Star Tribune to a friend.
Net Promoter Score
-9
NPS Score
| 33% | Promoters |
|---|---|
| 25% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 49% | Promoters |
|---|---|
| 13% | Passive |
| 38% | Detractors |
