-64
NPS
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State Auto Insurance
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About State Auto Insurance's Brand
Brand at a Glance
67%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service
State Auto Insurance CMO
State Auto Insurance NPS
State Auto Insurance's Net Promoter Score (NPS) is a -64 with 16% Promoters, 4% Passives, and 80% Detractors. Net Promoter Score tracks whether State Auto Insurance's customers would recommend using the product based on a scale of -100 to 100.
State Auto Insurance Overall NPS
| 16% | Promoters |
|---|---|
| 4% | Passives |
| 80% | Detractors |
State Auto Insurance NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 -57 | Jun 2022 | -57 |
Aug 2022 -70 | Aug 2022 | -70 |
Sep 2022 -50 | Sep 2022 | -50 |
Oct 2022 -57 | Oct 2022 | -57 |
Jan 2023 -50 | Jan 2023 | -50 |
Mar 2023 -52 | Mar 2023 | -52 |
Apr 2023 -55 | Apr 2023 | -55 |
May 2023 -57 | May 2023 | -57 |
Jul 2023 -59 | Jul 2023 | -59 |
Oct 2023 -61 | Oct 2023 | -61 |
Feb 2024 -63 | Feb 2024 | -63 |
May 2024 -64 | May 2024 | -64 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
State Auto Insurance NPS by Gender
Male customers rated State Auto Insurance's NPS 13 points higher than Female customers.
Male
-87
State Auto Insurance's NPS was rated -87 by Male customers on Comparably.
0%
Promoters
13%
Passives
87%
Detractors
Female
-100
State Auto Insurance's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
State Auto Insurance NPS by Ethnicity
State Auto Insurance's NPS was rated -91 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -91 | Caucasian | -91 |
State Auto Insurance NPS by Age
State Auto Insurance's NPS was rated -100 points by customers ages 51-55 and customers ages 56-60 on Comparably.
State Auto Insurance NPS by Usage
State Auto Insurance's NPS was rated the highest by customers who have used State Auto Insurance's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -86 | 2 to 5 Years | -86 |
State Auto Insurance Customer Reviews
Out of the 2 State Auto Insurance customer reviews 0 were positive and 2 were constructive. State Auto Insurance customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
State Auto Insurance Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of State Auto Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
State Auto Insurance Customer Loyalty Score by Gender
Female customers rated State Auto Insurance's Customer Loyalty score 27% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of State Auto Insurance.
Male
55%
Yes
Female
82%
Yes
State Auto Insurance Customer Loyalty Score by Ethnicity
State Auto Insurance's Customer Loyalty score was rated 59% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of State Auto Insurance.
59
out of 100
Caucasian
State Auto Insurance Customer Loyalty Score by Age
State Auto Insurance's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of State Auto Insurance.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 70% | 51-55 | 70% |
56-60 40% | 56-60 | 40% |
State Auto Insurance Customer Loyalty Score by Usage
State Auto Insurance's Customer Loyalty score was rated the highest by customers who have used State Auto Insurance's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
State Auto Insurance Customer Loyalty Score by Industry
State Auto Insurance's Customer Loyalty score was rated 70% by Insurance industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
State Auto Insurance Product Quality
1.5/5
State Auto Insurance has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock State Auto Insurance's overall Product Quality score rated by its users and customers.
State Auto Insurance Product Information
State Auto Insurance’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated State Auto Insurance's product the highest.
- Website
- https://www.stateauto.com/
- Company Size
- 1,001-5,000 Employees
Quick Insights into State Auto Insurance Product Quality
State Auto Insurance's Product Quality score was rated highest by customers who have used State Auto Insurance's products/services for 1 to 2 Years, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked State Auto Insurance's Product Quality.
Ranked State Auto Insurance Product Quality the Highest
Ranked State Auto Insurance Product Quality the Lowest
State Auto Insurance Product Quality Score by Gender
State Auto Insurance's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of State Auto Insurance.
Male
1.5/5
Female
1.5/5
State Auto Insurance Product Quality Score by Ethnicity
State Auto Insurance's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of State Auto Insurance.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
State Auto Insurance Product Quality Score by Age
State Auto Insurance's Product Quality score was rated 1.5 stars by customers ages 51-55 and customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of State Auto Insurance.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
State Auto Insurance Product Quality Score by Usage
State Auto Insurance's Product Quality score was rated 1.5 stars by customers who have used State Auto Insurance's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
State Auto Insurance Product Quality Score by Industry
State Auto Insurance's Product Quality score was rated 1.5 stars by Insurance industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
State Auto Insurance Pricing
State Auto Insurance ROI & Value For Money
1.5/5
State Auto Insurance has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock State Auto Insurance's overall ROI score rated by its users and customers.
State Auto Insurance Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry.
Quick Insights into State Auto Insurance ROI
State Auto Insurance's ROI score was rated highest by customers who have used State Auto Insurance's products/services for 1 to 2 Years, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked State Auto Insurance's ROI score.
Ranked State Auto Insurance ROI the Highest
Ranked State Auto Insurance ROI the Lowest
State Auto Insurance ROI Score by Gender
State Auto Insurance's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of State Auto Insurance.
Male
1.5/5
Female
1.5/5
State Auto Insurance ROI Score by Ethnicity
State Auto Insurance's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of State Auto Insurance.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
State Auto Insurance ROI Score by Age
State Auto Insurance's ROI score was rated 1.5 stars by customers ages 51-55 and customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of State Auto Insurance.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
State Auto Insurance ROI Score by Usage
State Auto Insurance's ROI score was rated 1.5 stars by customers who have used State Auto Insurance's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
State Auto Insurance ROI Score by Industry
State Auto Insurance's ROI score was rated 1.5 stars by Insurance industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
State Auto Insurance Customer Satisfaction (CSAT)
State Auto Insurance Customer Satisfaction (CSAT) Score
13 / 100
State Auto Insurance has an overall Customer Satisfaction score of 13 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
9%
Satisfied
4%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
14%
Very Dissatisfied
68%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into State Auto Insurance Customer Satisfaction
State Auto Insurance's Customer Satisfaction score was rated highest by customers who have used State Auto Insurance's products/services for 1 to 2 Years, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked State Auto Insurance's Customer Satisfaction.
Ranked State Auto Insurance Customer Satisfaction the Highest
Ranked State Auto Insurance Customer Satisfaction the Lowest
State Auto Insurance Customer Satisfaction Score by Gender
State Auto Insurance's Customer Satisfaction score was rated 0 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of State Auto Insurance.
0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 86% |
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 75% |
State Auto Insurance Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
State Auto Insurance's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of State Auto Insurance.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
80%
State Auto Insurance Customer Satisfaction Score by Age
State Auto Insurance's Customer Satisfaction score was rated 0 points by customers ages 51-55 and customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of State Auto Insurance.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 0% | |||||||||||||||
| 56-60 | 0% |
State Auto Insurance Customer Satisfaction Score by Usage
State Auto Insurance's Customer Satisfaction score was rated 0 points by customers who have used State Auto Insurance's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
State Auto Insurance Customer Service
1.5/5
State Auto Insurance has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock State Auto Insurance's overall Customer Service score rated by its users and customers.
About State Auto Insurance's Customer Service
Website
https://www.stateauto.com/
Quick Insights into State Auto Insurance Customer Service
State Auto Insurance's Customer Service score was rated highest by customers who have used State Auto Insurance's products/services for 1 to 2 Years, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked State Auto Insurance's Customer Service score.
Ranked State Auto Insurance Customer Service the Highest
Ranked State Auto Insurance Customer Service the Lowest
State Auto Insurance Customer Service Score by Gender
State Auto Insurance's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of State Auto Insurance.
Male
1.5/5
Female
1.5/5
State Auto Insurance Customer Service Score by Ethnicity
State Auto Insurance's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of State Auto Insurance.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
State Auto Insurance Customer Service Score by Age
State Auto Insurance's Customer Service score was rated 1.5 stars by customers ages 51-55 and customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of State Auto Insurance.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
State Auto Insurance Customer Service Score by Usage
State Auto Insurance's Customer Service score was rated 1.5 stars by customers who have used State Auto Insurance's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
State Auto Insurance Customer Service Score by Industry
State Auto Insurance's Customer Service score was rated 1.5 stars by Insurance industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
State Auto Insurance as an Employer
Consumer vs. Employees
State Auto Insurance scored a -64 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of State Auto Insurance would recommend the brand to a friend. ENPS measures how likely State Auto Insurance employees would recommend working at State Auto Insurance to a friend.
Net Promoter Score
-64
NPS Score
| 16% | Promoters |
|---|---|
| 4% | Passive |
| 80% | Detractors |
Employee Net Promoter Score
35
eNPS Score
| 55% | Promoters |
|---|---|
| 25% | Passive |
| 20% | Detractors |
