

Sterling Brands's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Sterling Brands's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2021 -100 | Jul 2021 | -100 |
Oct 2021 0 | Oct 2021 | 0 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Sterling Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sterling Brands has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Sterling Brands’s product quality score is a 2.5 out of 5 as rated by its users and customers.
Sterling Brands has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Sterling Brands scored a 0 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Sterling Brands would recommend the brand to a friend. ENPS measures how likely Sterling Brands employees would recommend working at Sterling Brands to a friend.
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |