Sub Zero Wolf Appliances NPS & Customer Reviews | Comparably
Brand Page
Sub Zero Wolf Appliances
Marketing or Exec? Claim Your Free Account

About Sub Zero Wolf Appliances' Brand

Sub-Zero is more than just refrigeration. It is a food preservation system, with almost 70 years of innovative thinking behind it.

Brand at a Glance

54%
Customer Loyalty
2.7/5
Product Quality
2.3/5
Pricing
2.7/5
Customer Service

Sub Zero Wolf Appliances NPS

Sub Zero Wolf Appliances's Net Promoter Score (NPS) is a -21 with 37% Promoters, 5% Passives, and 58% Detractors. Net Promoter Score tracks whether Sub Zero Wolf Appliances's customers would recommend using the product based on a scale of -100 to 100.

Sub Zero Wolf Appliances Overall NPS

-21
NPS
37%Promoters
5%Passives
58%Detractors
Sub Zero Wolf Appliances Overall NPS

Sub Zero Wolf Appliances NPS Trend

-100
-50
0
50
100
Oct 2023
-21
Oct 2023-21
Nov 2023
-19
Nov 2023-19
Dec 2023
-19
Dec 2023-19
Mar 2024
-22
Mar 2024-22
Aug 2024
-20
Aug 2024-20
Dec 2024
-18
Dec 2024-18
Jan 2025
-20
Jan 2025-20
Mar 2025
-22
Mar 2025-22
May 2025
-24
May 2025-24
Aug 2025
-20
Aug 2025-20
Mar 2026
-21
Mar 2026-21
May 2026
-21
May 2026-21

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Sub Zero Wolf Appliances NPS by Gender

Male customers rated Sub Zero Wolf Appliances's NPS 14 points higher than Female customers.

Male

-48

Sub Zero Wolf Appliances's NPS was rated -48 by Male customers on Comparably.

23%
Promoters
6%
Passives
71%
Detractors

Female

-62

Sub Zero Wolf Appliances's NPS was rated -62 by Female customers on Comparably.

15%
Promoters
8%
Passives
77%
Detractors

Sub Zero Wolf Appliances NPS by Ethnicity

Sub Zero Wolf Appliances's NPS was rated -60 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-60
Caucasian-60

Sub Zero Wolf Appliances NPS by Age

Sub Zero Wolf Appliances's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
0%
Passives
25%
Detractors
75%
46-500%25%75%
Promoters
25%
Passives
25%
Detractors
50%
51-5525%25%50%
Promoters
25%
Passives
0%
Detractors
75%
56-6025%0%75%
Promoters
12%
Passives
0%
Detractors
88%
61-6512%0%88%
Promoters
0%
Passives
0%
Detractors
100%
66+0%0%100%

Sub Zero Wolf Appliances NPS by Usage

Sub Zero Wolf Appliances's NPS was rated the highest by customers who have used Sub Zero Wolf Appliances's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-56
Less than 1 Year-56
1 to 2 Years
-39
1 to 2 Years-39
2 to 5 Years
0
2 to 5 Years0
5 to 10 Years
-83
5 to 10 Years-83
Over 10 Years
-60
Over 10 Years-60

Sub Zero Wolf Appliances Customer Reviews

Out of the 12 Sub Zero Wolf Appliances customer reviews 2 were positive and 10 were constructive. Sub Zero Wolf Appliances customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
We built our dream home and invested heavily into Wolf Sub Zero. Buying 7 fridge's, warming draw, BBQ, 3 oven's and gas 48" Sealed Burner Rangetop. 4 burners, charbroiler and infra-red griddle. I have waited over 2 years and still no confirmed date. This is paid in full. Full of excuses.
What can this brand most improve?
Given the expense of the products, thry should have a responsible program for recycling or disposal of thecrefrigerator water filters and air purification filters.
Posted 6 days ago
What can this brand most improve?
listen to customer complaints who call in for resolution. do not ignore us
What can this brand most improve?
Have sales people who are knowledgeable and understand the products they are selling, promoting. Don't give a sale price in the showroom and then have a contractor provide another different price. Have sales people who aren't just interested in the initial sale, but as a returning customer.
What can this brand most improve?
no parts available for a freezer for over a week, keep getting cut off when i ring am an now being given the run around, they should stock all parts, not have to wait for them to be shipped from USA

Sub Zero Wolf Appliances Customer Loyalty

54%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

54% of Sub Zero Wolf Appliances users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

54
54%
46
46%
Sub Zero Wolf Appliances Customer Loyalty

Sub Zero Wolf Appliances Customer Loyalty Score by Gender

Female customers rated Sub Zero Wolf Appliances's Customer Loyalty score 23% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Sub Zero Wolf Appliances.
Male
42%
Yes
Female
65%
Yes

Sub Zero Wolf Appliances Customer Loyalty Score by Ethnicity

Sub Zero Wolf Appliances's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sub Zero Wolf Appliances.
64
out of 100
Caucasian

Sub Zero Wolf Appliances Customer Loyalty Score by Age

Sub Zero Wolf Appliances's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Sub Zero Wolf Appliances.
0
20%
40%
60%
80%
100%
46-50
55%
46-5055%
51-55
55%
51-5555%
56-60
78%
56-6078%
61-65
44%
61-6544%
66+
49%
66+49%

Sub Zero Wolf Appliances Customer Loyalty Score by Usage

Sub Zero Wolf Appliances's Customer Loyalty score was rated the highest by customers who have used Sub Zero Wolf Appliances's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
30%
1 to 2 Years
55%
2 to 5 Years
100%
5 to 10 Years
25%
Over 10 Years
82%

Sub Zero Wolf Appliances Customer Loyalty Score by Industry

Sub Zero Wolf Appliances's Customer Loyalty score was rated 25% by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
25%

Sub Zero Wolf Appliances Product Quality

2.7/5

Sub Zero Wolf Appliances has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Sub Zero Wolf Appliances' overall Product Quality score rated by its users and customers.

Sub Zero Wolf Appliances Product Information

Sub Zero Wolf Appliances’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Sub Zero Wolf Appliances's product the highest.

Website
http://www.subzero-wolf.com/
Company Size
1,001-5,000 Employees

Quick Insights into Sub Zero Wolf Appliances Product Quality

Sub Zero Wolf Appliances's Product Quality score was rated highest by customers who have used Sub Zero Wolf Appliances's products/services for 1 to 2 Years, and rated lowest by customers who have used Sub Zero Wolf Appliances's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked Sub Zero Wolf Appliances' Product Quality.

Ranked Sub Zero Wolf Appliances Product Quality the Highest

1 to 2 Years
3.1
51-55
3
Caucasian
2.2

Ranked Sub Zero Wolf Appliances Product Quality the Lowest

Male
1.9
66+
1.5
Less than 1 Year
1.5

Sub Zero Wolf Appliances Product Quality Score by Gender

Sub Zero Wolf Appliances's Product Quality score was rated 1.9 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Sub Zero Wolf Appliances.

Male

1.9/5

Female

1.9/5

Sub Zero Wolf Appliances Product Quality Score by Ethnicity

Sub Zero Wolf Appliances's Product Quality score was rated 2.2 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Sub Zero Wolf Appliances.
0
1
2
3
4
5
Caucasian
2.2
Caucasian2.2

Sub Zero Wolf Appliances Product Quality Score by Age

Sub Zero Wolf Appliances's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Sub Zero Wolf Appliances.
0
1
2
3
4
5
46-50
1.5
46-501.5
51-55
3
51-553
56-60
2.1
56-602.1
61-65
2.1
61-652.1
66+
1.5
66+1.5

Sub Zero Wolf Appliances Product Quality Score by Usage

Sub Zero Wolf Appliances's Product Quality score was rated the highest by customers who have used Sub Zero Wolf Appliances's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
1.5
1 to 2 Years
3.1
2 to 5 Years
2.7
5 to 10 Years
1.5
Over 10 Years
2.2

Sub Zero Wolf Appliances Product Quality Score by Industry

Sub Zero Wolf Appliances's Product Quality score was rated 1.5 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
1.5

Sub Zero Wolf Appliances Pricing

Sub Zero Wolf Appliances ROI & Value For Money

2.3/5

Sub Zero Wolf Appliances has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.

Sign Up to unlock Sub Zero Wolf Appliances' overall ROI score rated by its users and customers.

Sub Zero Wolf Appliances Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Sub Zero Wolf Appliances ROI

Sub Zero Wolf Appliances's ROI score was rated highest by customers who have used Sub Zero Wolf Appliances's products/services for 2 to 5 Years, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Sub Zero Wolf Appliances' ROI score.

Ranked Sub Zero Wolf Appliances ROI the Highest

2 to 5 Years
2.7
51-55
2.4
Male
2

Ranked Sub Zero Wolf Appliances ROI the Lowest

5 to 10 Years
1.5
66+
1.5
Female
1.5

Sub Zero Wolf Appliances ROI Score by Gender

Male customers rated Sub Zero Wolf Appliances's ROI score 0.5 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Sub Zero Wolf Appliances.

Male

2/5

Female

1.5/5

Sub Zero Wolf Appliances ROI Score by Ethnicity

Sub Zero Wolf Appliances's ROI score was rated 1.7 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Sub Zero Wolf Appliances.
0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7

Sub Zero Wolf Appliances ROI Score by Age

Sub Zero Wolf Appliances's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Sub Zero Wolf Appliances.
0
1
2
3
4
5
46-50
1.5
46-501.5
51-55
2.4
51-552.4
56-60
1.9
56-601.9
61-65
1.5
61-651.5
66+
1.5
66+1.5

Sub Zero Wolf Appliances ROI Score by Usage

Sub Zero Wolf Appliances's ROI score was rated the highest by customers who have used Sub Zero Wolf Appliances's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
1.6
1 to 2 Years
2.3
2 to 5 Years
2.7
5 to 10 Years
1.5
Over 10 Years
1.8

Sub Zero Wolf Appliances ROI Score by Industry

Sub Zero Wolf Appliances's ROI score was rated 2 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
2

Sub Zero Wolf Appliances Customer Satisfaction (CSAT)

Sub Zero Wolf Appliances Customer Satisfaction (CSAT) Score

38 / 100

Sub Zero Wolf Appliances has an overall Customer Satisfaction score of 38 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied27%
Satisfied11%
Neither Satisfied nor Dissatisfied5%
Dissatisfied9%
Very Dissatisfied48%
Very Satisfied
27%
Satisfied
11%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
9%
Very Dissatisfied
48%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Sub Zero Wolf Appliances Customer Satisfaction

Sub Zero Wolf Appliances's Customer Satisfaction score was rated highest by customers who have used Sub Zero Wolf Appliances's products/services for 2 to 5 Years, and rated lowest by customers who have used Sub Zero Wolf Appliances's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked Sub Zero Wolf Appliances' Customer Satisfaction.

Ranked Sub Zero Wolf Appliances Customer Satisfaction the Highest

2 to 5 Years
50%
51-55
33%
Male
22%

Ranked Sub Zero Wolf Appliances Customer Satisfaction the Lowest

Female
10%
66+
0%
Over 10 Years
0%

Sub Zero Wolf Appliances Customer Satisfaction Score by Gender

Male customers rated Sub Zero Wolf Appliances's Customer Satisfaction score 12 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Sub Zero Wolf Appliances.
22 / 100
Male
Very Satisfied
15%
Satisfied
7%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
62%
10 / 100
Female
Very Satisfied
10%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
30%
Very Dissatisfied
60%

Sub Zero Wolf Appliances Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Sub Zero Wolf Appliances' Customer Satisfaction (CSAT) score was rated 16% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Sub Zero Wolf Appliances.
16 / 100
Very Satisfied16%
Satisfied0%
Neither Satisfied nor Dissatisfied5%
Dissatisfied21%
Very Dissatisfied58%
Very Satisfied
16%
Satisfied
0%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
21%
Very Dissatisfied
58%

Sub Zero Wolf Appliances Customer Satisfaction Score by Age

Sub Zero Wolf Appliances's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Sub Zero Wolf Appliances.
0
20
40
60
80
100
46-50 CSAT Score
25%
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
46-5025%
51-55 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
51-5533%
56-60 CSAT Score
25%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
56-6025%
61-65 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
40%
Very Dissatisfied
40%
61-650%
66+ CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
75%
66+0%

Sub Zero Wolf Appliances Customer Satisfaction Score by Usage

Sub Zero Wolf Appliances's Customer Satisfaction score was rated the highest by customers who have used Sub Zero Wolf Appliances's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
17
1 to 2 Years
17
2 to 5 Years
50
5 to 10 Years
0
Over 10 Years
0

Sub Zero Wolf Appliances Customer Satisfaction Score by Industry

Sub Zero Wolf Appliances's Customer Satisfaction score was rated 20 points by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
20

Sub Zero Wolf Appliances Customer Service

2.7/5

Sub Zero Wolf Appliances has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Sub Zero Wolf Appliances' overall Customer Service score rated by its users and customers.

About Sub Zero Wolf Appliances's Customer Service

Address

Madison, WI 53719-5314


Website

http://www.subzero-wolf.com/


Phone Number

800-332-9513

Quick Insights into Sub Zero Wolf Appliances Customer Service

Sub Zero Wolf Appliances's Customer Service score was rated highest by customers who have used Sub Zero Wolf Appliances's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked Sub Zero Wolf Appliances' Customer Service score.

Ranked Sub Zero Wolf Appliances Customer Service the Highest

1 to 2 Years
2.9
Male
2.3
Tech
2.2

Ranked Sub Zero Wolf Appliances Customer Service the Lowest

Female
1.9
5 to 10 Years
1.6
66+
1.5

Sub Zero Wolf Appliances Customer Service Score by Gender

Male customers rated Sub Zero Wolf Appliances's Customer Service score 0.4 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Sub Zero Wolf Appliances.

Male

2.3/5

Female

1.9/5

Sub Zero Wolf Appliances Customer Service Score by Ethnicity

Sub Zero Wolf Appliances's Customer Service score was rated 2 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Sub Zero Wolf Appliances.
0
20
40
60
80
100
Caucasian
2
Caucasian2

Sub Zero Wolf Appliances Customer Service Score by Age

Sub Zero Wolf Appliances's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Sub Zero Wolf Appliances.
0
20
40
60
80
100
46-50
1.9
46-501.9
51-55
1.9
51-551.9
56-60
1.9
56-601.9
61-65
1.9
61-651.9
66+
1.5
66+1.5

Sub Zero Wolf Appliances Customer Service Score by Usage

Sub Zero Wolf Appliances's Customer Service score was rated the highest by customers who have used Sub Zero Wolf Appliances's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
1.8
1 to 2 Years
2.9
2 to 5 Years
2.7
5 to 10 Years
1.6
Over 10 Years
2.1

Sub Zero Wolf Appliances Customer Service Score by Industry

Sub Zero Wolf Appliances's Customer Service score was rated 2.2 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
2.2

Sub Zero Wolf Appliances as an Employer

3.2/5

Sub Zero Wolf Appliances has a 3.2/5 stars for its overall company culture rated by their employees

  Sub Zero Wolf Appliances CEO
bottom
35%
CEO of Sub Zero Wolf Appliances

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Sub Zero Wolf Appliances scored a -21 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Sub Zero Wolf Appliances would recommend the brand to a friend. ENPS measures how likely Sub Zero Wolf Appliances employees would recommend working at Sub Zero Wolf Appliances to a friend.

Net Promoter Score

-21
NPS Score
37%Promoters
5%Passive
58%Detractors

Employee Net Promoter Score

-8
eNPS Score
30%Promoters
32%Passive
38%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail