40
NPS
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Sugar
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About Sugar's Brand
Venture builder that crystallizes ideas to change the world
Brand at a Glance
68%
Customer Loyalty
3.2/5
Product Quality
3/5
Pricing
3.3/5
Customer Service
Sugar NPS
Sugar's Net Promoter Score (NPS) is a 40 with 60% Promoters, 20% Passives, and 20% Detractors. Net Promoter Score tracks whether Sugar's customers would recommend using the product based on a scale of -100 to 100.
Sugar Overall NPS
| 60% | Promoters |
|---|---|
| 20% | Passives |
| 20% | Detractors |
Sugar NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 100 | Mar 2021 | 100 |
Dec 2021 100 | Dec 2021 | 100 |
Mar 2022 33 | Mar 2022 | 33 |
Sep 2022 25 | Sep 2022 | 25 |
Apr 2024 40 | Apr 2024 | 40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sugar Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Sugar users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Sugar Product Quality
3.2/5
Sugar has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Sugar Product Information
Sugar’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://sugar.sg
Sugar Pricing
Sugar ROI & Value For Money
3/5
Sugar has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Sugar's overall ROI score rated by its users and customers.
Sugar Customer Satisfaction (CSAT)
Sugar Customer Satisfaction (CSAT) Score
50 / 100
Sugar has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sugar Customer Service
3.3/5
Sugar has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Sugar's Customer Service
Website
http://sugar.sg
Sugar as an Employer
3.1/5
Sugar has a 3.1/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Sugar scored a 40 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Sugar would recommend the brand to a friend. ENPS measures how likely Sugar employees would recommend working at Sugar to a friend.
Net Promoter Score
40
NPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 25% | Promoters |
|---|---|
| 50% | Passive |
| 25% | Detractors |
