Super8 NPS & Customer Reviews | Comparably
Brand Page
Super8
Marketing or Exec? Claim Your Free Account

About Super8 Brand

The first stop in finding your super destination

Brand at a Glance

71%
Customer Loyalty
2.8/5
Product Quality
2.6/5
Pricing
2.6/5
Customer Service

Super8 NPS

Super8's Net Promoter Score (NPS) is a -28 with 33% Promoters, 6% Passives, and 61% Detractors. Net Promoter Score tracks whether Super8's customers would recommend using the product based on a scale of -100 to 100.

Super8 Overall NPS

-28
NPS
33%Promoters
6%Passives
61%Detractors
Super8 Overall NPS

Super8 NPS Trend

-100
-50
0
50
100
Dec 2020
-100
Dec 2020-100
Jan 2021
-33
Jan 2021-33
May 2021
-33
May 2021-33
Jul 2021
-29
Jul 2021-29
Nov 2021
-37
Nov 2021-37
Oct 2022
-22
Oct 2022-22
Nov 2022
-36
Nov 2022-36
Mar 2023
-46
Mar 2023-46
Jan 2024
-50
Jan 2024-50
Mar 2024
-41
Mar 2024-41
May 2024
-24
May 2024-24
Jun 2025
-28
Jun 2025-28

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Super8 NPS by Gender

Super8's NPS was rated -28 by Female customers on Comparably.

Female

-28

Super8's NPS was rated -28 by Female customers on Comparably.

29%
Promoters
14%
Passives
57%
Detractors

Male

N/A

Super8's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

Super8 NPS by Usage

Super8's NPS was rated -17 points by customers who have used Super8's products/services for Less than 1 Year.

-100
-50
0
50
100
Less than 1 Year
-17
Less than 1 Year-17

Super8 Customer Reviews

What can this brand most improve?
Appalling accommodation, very poor customer service

Super8 Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of Super8 users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

71
71%
29
29%
Super8 Customer Loyalty

Super8 Customer Loyalty Score by Gender

Super8's Customer Loyalty score was rated 61 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Super8.
Female
61%
Yes
Male
N/A
Yes

Super8 Customer Loyalty Score by Usage

Super8's Customer Loyalty score was rated 55% by customers who have used Super8's products/services for Less than 1 Year.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
55%

Super8 Product Quality

2.8/5

Super8 has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.

Sign Up to unlock Super8 overall Product Quality score rated by its users and customers.

Super8 Product Information

Super8’s product quality score is a 2.8 out of 5 as rated by its users and customers.

Website
http://www.super8.com/
Company Size
11-50 Employees

Industry

Tech
Travel

Quick Insights into Super8 Product Quality

Super8's Product Quality score was rated highest by customers who have used Super8's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked Super8 Product Quality.

Ranked Super8 Product Quality the Highest

Less than 1 Year
2.6
Female
2.3

Super8 Product Quality Score by Gender

Super8's Product Quality score was rated 2.3 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Super8.

Female

2.3/5

Male

N/A

Super8 Product Quality Score by Usage

Super8's Product Quality score was rated 2.6 stars by customers who have used Super8's products/services for Less than 1 Year.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
2.6

Super8 Pricing

Super8 ROI & Value For Money

2.6/5

Super8 has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Super8 overall ROI score rated by its users and customers.

Quick Insights into Super8 ROI

Super8's ROI score was rated highest by customers who have used Super8's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked Super8 ROI score.

Ranked Super8 ROI the Highest

Less than 1 Year
2.6
Female
2.3

Super8 ROI Score by Gender

Super8's ROI score was rated 2.3 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Super8.

Female

2.3/5

Male

N/A

Super8 ROI Score by Usage

Super8's ROI score was rated 2.6 stars by customers who have used Super8's products/services for Less than 1 Year.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
2.6

Super8 Customer Satisfaction (CSAT)

Super8 Customer Satisfaction (CSAT) Score

50 / 100

Super8 has an overall Customer Satisfaction score of 50 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied30%
Satisfied20%
Neither Satisfied nor Dissatisfied10%
Dissatisfied0%
Very Dissatisfied40%
Very Satisfied
30%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
40%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Super8 Customer Satisfaction

Super8's Customer Satisfaction score was rated highest by Female customers.

Sign Up to unlock insights into how customers have ranked Super8 Customer Satisfaction.

Ranked Super8 Customer Satisfaction the Highest

Female
60%
Less than 1 Year
60%

Super8 Customer Satisfaction Score by Gender

Super8's Customer Satisfaction score was rated 60 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Super8.
60 / 100
Female
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%

Super8 Customer Satisfaction Score by Usage

Super8's Customer Satisfaction score was rated 60 points by customers who have used Super8's products/services for Less than 1 Year.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
60

Super8 Customer Service

2.6/5

Super8 has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Super8 overall Customer Service score rated by its users and customers.

About Super8's Customer Service

Address

P.O. Box 4090, Aberdeen, SD


Website

http://www.super8.com/


Phone Number

641-228-2888

Quick Insights into Super8 Customer Service

Super8's Customer Service score was rated highest by customers who have used Super8's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked Super8 Customer Service score.

Ranked Super8 Customer Service the Highest

Less than 1 Year
2.6
Female
2.3

Super8 Customer Service Score by Gender

Super8's Customer Service score was rated 2.3 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Super8.

Female

2.3/5

Male

N/A

Super8 Customer Service Score by Usage

Super8's Customer Service score was rated 2.6 stars by customers who have used Super8's products/services for Less than 1 Year.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
2.6

Super8 as an Employer

2.8/5

Super8 has a 2.8/5 stars for its overall company culture rated by their employees

  Super8 CEO
bottom
25%
CEO of Super8

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Super8 scored a -28 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Super8 would recommend the brand to a friend. ENPS measures how likely Super8 employees would recommend working at Super8 to a friend.

Net Promoter Score

-28
NPS Score
33%Promoters
6%Passive
61%Detractors

Employee Net Promoter Score

-10
eNPS Score
34%Promoters
22%Passive
44%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail