8
NPS
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Swedbank
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About Swedbank's Brand
Swedbank is a company that provides banking and financial services and solutions to customers in Sweden.
Brand at a Glance
89%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Swedbank NPS
Swedbank's Net Promoter Score (NPS) is a 8 with 40% Promoters, 28% Passives, and 32% Detractors. Net Promoter Score tracks whether Swedbank's customers would recommend using the product based on a scale of -100 to 100.
Swedbank Overall NPS
| 40% | Promoters |
|---|---|
| 28% | Passives |
| 32% | Detractors |
Swedbank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 0 | Aug 2023 | 0 |
Sep 2023 6 | Sep 2023 | 6 |
Oct 2023 0 | Oct 2023 | 0 |
Nov 2023 6 | Nov 2023 | 6 |
Dec 2023 11 | Dec 2023 | 11 |
Jan 2024 16 | Jan 2024 | 16 |
Mar 2024 10 | Mar 2024 | 10 |
May 2024 8 | May 2024 | 8 |
Dec 2024 3 | Dec 2024 | 3 |
Mar 2025 5 | Mar 2025 | 5 |
Oct 2025 4 | Oct 2025 | 4 |
Dec 2025 8 | Dec 2025 | 8 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Swedbank NPS by Gender
Female customers rated Swedbank's NPS 61 points higher than Male customers.
Male
-25
Swedbank's NPS was rated -25 by Male customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Female
36
Swedbank's NPS was rated 36 by Female customers on Comparably.
49%
Promoters
38%
Passives
13%
Detractors
Swedbank NPS by Ethnicity
Swedbank's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -15 | Caucasian | -15 |
Other 67 | Other | 67 |
Swedbank NPS by Age
Swedbank's NPS was rated 43 points by customers ages 18-25 on Comparably.
Swedbank NPS by Usage
Swedbank's NPS was rated the highest by customers who have used Swedbank's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 33 | 5 to 10 Years | 33 |
Over 10 Years -34 | Over 10 Years | -34 |
Swedbank Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Swedbank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Swedbank Customer Loyalty Score by Gender
Male customers rated Swedbank's Customer Loyalty score 11% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Swedbank.
Male
100%
Yes
Female
89%
Yes
Swedbank Customer Loyalty Score by Ethnicity
Swedbank's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Swedbank.
87
out of 100
Caucasian
100
out of 100
Other
Swedbank Customer Loyalty Score by Age
Swedbank's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Swedbank.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Swedbank Customer Loyalty Score by Usage
Swedbank's Customer Loyalty score was rated 100% by customers who have used Swedbank's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Swedbank Product Quality
3.7/5
Swedbank has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Swedbank Product Information
Swedbank’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Tech
FinTech
Quick Insights into Swedbank Product Quality
Swedbank's Product Quality score was rated highest by Other customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Swedbank's Product Quality.
Ranked Swedbank Product Quality the Highest
Ranked Swedbank Product Quality the Lowest
Swedbank Product Quality Score by Gender
Female customers rated Swedbank's Product Quality score 1.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Swedbank.
Male
2.7/5
Female
4/5
Swedbank Product Quality Score by Ethnicity
Swedbank's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Swedbank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Other 4.6 | Other | 4.6 |
Swedbank Product Quality Score by Age
Swedbank's Product Quality score was rated 4.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Swedbank.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
Swedbank Product Quality Score by Usage
Swedbank's Product Quality score was rated the highest by customers who have used Swedbank's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Swedbank Pricing
Swedbank ROI & Value For Money
3.5/5
Swedbank has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into Swedbank ROI
Swedbank's ROI score was rated highest by Other customers, and rated lowest by customers who have used Swedbank's products/services for Over 10 Years.
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Ranked Swedbank ROI the Highest
Ranked Swedbank ROI the Lowest
Swedbank ROI Score by Gender
Female customers rated Swedbank's ROI score 1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Swedbank.
Male
2.7/5
Female
3.7/5
Swedbank ROI Score by Ethnicity
Swedbank's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Swedbank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Other 4.6 | Other | 4.6 |
Swedbank ROI Score by Age
Swedbank's ROI score was rated 4.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Swedbank.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Swedbank ROI Score by Usage
Swedbank's ROI score was rated the highest by customers who have used Swedbank's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Swedbank Customer Satisfaction (CSAT)
Swedbank Customer Satisfaction (CSAT) Score
75 / 100
Swedbank has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
31%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
0%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Swedbank Customer Satisfaction
Swedbank's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Swedbank's Customer Satisfaction.
Ranked Swedbank Customer Satisfaction the Highest
Ranked Swedbank Customer Satisfaction the Lowest
Swedbank Customer Satisfaction Score by Gender
Female customers rated Swedbank's Customer Satisfaction score 9 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Swedbank.
67 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
76 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
Swedbank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Swedbank's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Swedbank.
67 / 100
Very Satisfied
17%
Satisfied
50%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Other
Swedbank's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Swedbank.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Swedbank Customer Satisfaction Score by Age
Swedbank's Customer Satisfaction score was rated 86 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Swedbank.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 86% |
Swedbank Customer Satisfaction Score by Usage
Swedbank's Customer Satisfaction score was rated 67 points by customers who have used Swedbank's products/services for 5 to 10 Years.
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Swedbank Customer Service
3.6/5
Swedbank has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Swedbank's Customer Service
Address
Brunkebergstorg 8 Stockholm, SE-10534, Sweden
Website
http://www.swedbank.com/index.htm
Quick Insights into Swedbank Customer Service
Swedbank's Customer Service score was rated highest by Other customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Swedbank's Customer Service score.
Ranked Swedbank Customer Service the Highest
Ranked Swedbank Customer Service the Lowest
Swedbank Customer Service Score by Gender
Female customers rated Swedbank's Customer Service score 1.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Swedbank.
Male
2.7/5
Female
4/5
Swedbank Customer Service Score by Ethnicity
Swedbank's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Swedbank.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Other 4.6 | Other | 4.6 |
Swedbank Customer Service Score by Age
Swedbank's Customer Service score was rated 4.3 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Swedbank.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
Swedbank Customer Service Score by Usage
Swedbank's Customer Service score was rated the highest by customers who have used Swedbank's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Swedbank as an Employer
4.5/5
Swedbank has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Swedbank scored a 8 for Net Promoter Score and a 55 for Employee Net Promoter Score. NPS gauges how likely a customer of Swedbank would recommend the brand to a friend. ENPS measures how likely Swedbank employees would recommend working at Swedbank to a friend.
Net Promoter Score
8
NPS Score
| 40% | Promoters |
|---|---|
| 28% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
55
eNPS Score
| 64% | Promoters |
|---|---|
| 27% | Passive |
| 9% | Detractors |
