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Swiss International Airlines
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About Swiss International Airlines' Brand

Swiss International Airlines is the national airline of Switzerland, serving over 102 destinations internationally.

Brand at a Glance

90%
Customer Loyalty
3.7/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service

Swiss International Airlines NPS

Swiss International Airlines's Net Promoter Score (NPS) is a 25 with 55% Promoters, 15% Passives, and 30% Detractors. Net Promoter Score tracks whether Swiss International Airlines's customers would recommend using the product based on a scale of -100 to 100.

Swiss International Airlines Overall NPS

25
NPS
55%Promoters
15%Passives
30%Detractors
Swiss International Airlines Overall NPS

Swiss International Airlines NPS Trend

-100
-50
0
50
100
May 2024
26
May 202426
Jun 2024
26
Jun 202426
Jul 2024
28
Jul 202428
Aug 2024
27
Aug 202427
Oct 2024
27
Oct 202427
Nov 2024
25
Nov 202425
Dec 2024
25
Dec 202425
Jan 2025
26
Jan 202526
Feb 2025
28
Feb 202528
May 2025
26
May 202526
Jul 2025
28
Jul 202528
Sep 2025
25
Sep 202525

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Swiss International Airlines NPS by Gender

Female customers rated Swiss International Airlines's NPS 27 points higher than Male customers.

Male

-13

Swiss International Airlines's NPS was rated -13 by Male customers on Comparably.

37%
Promoters
13%
Passives
50%
Detractors

Female

14

Swiss International Airlines's NPS was rated 14 by Female customers on Comparably.

50%
Promoters
14%
Passives
36%
Detractors

Swiss International Airlines NPS by Ethnicity

Swiss International Airlines's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-55
Caucasian-55
Asian or Pacific Islander
49
Asian or Pacific Islander49
Other
46
Other46

Swiss International Airlines NPS by Age

Swiss International Airlines's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

0
20
40
60
80
100
Promoters
75%
Passives
0%
Detractors
25%
18-2575%0%25%
Promoters
67%
Passives
33%
Detractors
0%
26-3067%33%0%
Promoters
67%
Passives
33%
Detractors
0%
31-3567%33%0%
Promoters
60%
Passives
0%
Detractors
40%
36-4060%0%40%
Promoters
33%
Passives
0%
Detractors
67%
41-4533%0%67%
Promoters
33%
Passives
0%
Detractors
67%
51-5533%0%67%
Promoters
0%
Passives
33%
Detractors
67%
56-600%33%67%

Swiss International Airlines NPS by Usage

Swiss International Airlines's NPS was rated the highest by customers who have used Swiss International Airlines's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
-60
Less than 1 Year-60
1 to 2 Years
25
1 to 2 Years25
2 to 5 Years
42
2 to 5 Years42
5 to 10 Years
34
5 to 10 Years34
Over 10 Years
-18
Over 10 Years-18

Swiss International Airlines Customer Reviews

Out of the 11 Swiss International Airlines customer reviews 8 were positive and 3 were constructive. Swiss International Airlines customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I love the professionalism and at the same time the charm of the Cabin Crew. I am always feel comfortable and welcome weather i fly economy or business. The extra mile is integrated in the service delivery. Thanks for that home feeling
What do you value most about this brand?
the attention to details. the approch to customers
What do you value most about this brand?
quality of service and reputaiton
What do you value most about this brand?
The high quality of the service and the crew on board and on the ground.
What do you value most about this brand?
most value is the swiss hospitality

Swiss International Airlines Customer Loyalty

90%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

90% of Swiss International Airlines users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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90
90%
10
10%
Swiss International Airlines Customer Loyalty

Swiss International Airlines Customer Loyalty Score by Gender

Male customers rated Swiss International Airlines's Customer Loyalty score 7% higher than Female customers.

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Male
94%
Yes
Female
87%
Yes

Swiss International Airlines Customer Loyalty Score by Ethnicity

Swiss International Airlines's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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84
out of 100
Caucasian
85
out of 100
Asian or Pacific Islander
100
out of 100
Other

Swiss International Airlines Customer Loyalty Score by Age

Swiss International Airlines's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%
26-30
100%
26-30100%
31-35
70%
31-3570%
36-40
100%
36-40100%
41-45
85%
41-4585%
51-55
100%
51-55100%
56-60
100%
56-60100%

Swiss International Airlines Customer Loyalty Score by Usage

Swiss International Airlines's Customer Loyalty score was rated the highest by customers who have used Swiss International Airlines's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
100%
1 to 2 Years
78%
2 to 5 Years
100%
5 to 10 Years
100%
Over 10 Years
84%

Swiss International Airlines Customer Loyalty Score by Industry

Swiss International Airlines's Customer Loyalty score was rated 100% by both Aerospace and Aviation and Tech industry customers.

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Tech
100%
Aerospace and Aviation
100%

Swiss International Airlines Product Quality

3.7/5

Swiss International Airlines has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Swiss International Airlines Product Information

Swiss International Airlines’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Swiss International Airlines's product the highest. Reviewers from the Tech industry rated Swiss International Airlines the lowest at 4.

Website
http://www.swiss.com
Company Size
10,000+ Employees

Industry

Tech
Travel

Quick Insights into Swiss International Airlines Product Quality

Swiss International Airlines's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers who have used Swiss International Airlines's products/services for Less than 1 Year.

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Ranked Swiss International Airlines Product Quality the Highest

26-30
4.3
Aerospace and Aviation
4.1
Asian or Pacific Islander
4.1

Ranked Swiss International Airlines Product Quality the Lowest

Caucasian
2.7
41-45
2.6
Less than 1 Year
2.3

Swiss International Airlines Product Quality Score by Gender

Female customers rated Swiss International Airlines's Product Quality score 0.3 stars higher than Male customers.

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Male

3.2/5

Female

3.5/5

Swiss International Airlines Product Quality Score by Ethnicity

Swiss International Airlines's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Swiss International Airlines.
0
1
2
3
4
5
Caucasian
2.7
Caucasian2.7
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
4
Other4

Swiss International Airlines Product Quality Score by Age

Swiss International Airlines's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Swiss International Airlines.
0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
4.3
26-304.3
31-35
4.1
31-354.1
36-40
3.9
36-403.9
41-45
2.6
41-452.6
51-55
3.1
51-553.1
56-60
3
56-603

Swiss International Airlines Product Quality Score by Usage

Swiss International Airlines's Product Quality score was rated the highest by customers who have used Swiss International Airlines's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.3
1 to 2 Years
3.9
2 to 5 Years
4
5 to 10 Years
3.5
Over 10 Years
3.2

Swiss International Airlines Product Quality Score by Industry

Swiss International Airlines's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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Tech
4
Aerospace and Aviation
4.1

Swiss International Airlines Pricing

Swiss International Airlines ROI & Value For Money

3.4/5

Swiss International Airlines has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Swiss International Airlines Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Swiss International Airlines.

Quick Insights into Swiss International Airlines ROI

Swiss International Airlines's ROI score was rated highest by customers ages 31-35, and rated lowest by customers who have used Swiss International Airlines's products/services for Less than 1 Year.

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Ranked Swiss International Airlines ROI the Highest

31-35
4.3
Asian or Pacific Islander
4.1
Tech
3.9

Ranked Swiss International Airlines ROI the Lowest

56-60
2.1
Caucasian
1.8
Less than 1 Year
1.8

Swiss International Airlines ROI Score by Gender

Female customers rated Swiss International Airlines's ROI score 0.7 stars higher than Male customers.

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Male

2.6/5

Female

3.3/5

Swiss International Airlines ROI Score by Ethnicity

Swiss International Airlines's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.8
Caucasian1.8
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
3.9
Other3.9

Swiss International Airlines ROI Score by Age

Swiss International Airlines's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
3.3
26-303.3
31-35
4.3
31-354.3
36-40
3.4
36-403.4
41-45
2.2
41-452.2
51-55
2.8
51-552.8
56-60
2.1
56-602.1

Swiss International Airlines ROI Score by Usage

Swiss International Airlines's ROI score was rated the highest by customers who have used Swiss International Airlines's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.8
1 to 2 Years
3.4
2 to 5 Years
3.6
5 to 10 Years
3.5
Over 10 Years
2.7

Swiss International Airlines ROI Score by Industry

Swiss International Airlines's ROI score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
3.9
Aerospace and Aviation
3.5

Swiss International Airlines Customer Satisfaction (CSAT)

Swiss International Airlines Customer Satisfaction (CSAT) Score

69 / 100

Swiss International Airlines has an overall Customer Satisfaction score of 69 rated by its users and customers.

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Very Satisfied47%
Satisfied22%
Neither Satisfied nor Dissatisfied2%
Dissatisfied7%
Very Dissatisfied22%
Very Satisfied
47%
Satisfied
22%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
7%
Very Dissatisfied
22%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Swiss International Airlines Customer Satisfaction

Swiss International Airlines's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 56-60.

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Ranked Swiss International Airlines Customer Satisfaction the Highest

26-30
100%
Asian or Pacific Islander
100%
2 to 5 Years
86%

Ranked Swiss International Airlines Customer Satisfaction the Lowest

Less than 1 Year
40%
Caucasian
36%
56-60
33%

Swiss International Airlines Customer Satisfaction Score by Gender

Female customers rated Swiss International Airlines's Customer Satisfaction score 15 points higher than Male customers.

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54 / 100
Male
Very Satisfied
27%
Satisfied
27%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
33%
69 / 100
Female
Very Satisfied
46%
Satisfied
23%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
23%

Swiss International Airlines Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Swiss International Airlines' Customer Satisfaction (CSAT) score was rated 36% according to Caucasian users and customers.

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36 / 100
Very Satisfied18%
Satisfied18%
Neither Satisfied nor Dissatisfied10%
Dissatisfied18%
Very Dissatisfied36%
Very Satisfied
18%
Satisfied
18%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
18%
Very Dissatisfied
36%

CSAT according to Asian or Pacific Islander

Swiss International Airlines' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied50%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Swiss International Airlines' Customer Satisfaction (CSAT) score was rated 78% according to Other users and customers.

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78 / 100
Very Satisfied56%
Satisfied22%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied22%
Very Satisfied
56%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
22%

Swiss International Airlines Customer Satisfaction Score by Age

Swiss International Airlines's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25 CSAT Score
75%
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
18-2575%
26-30 CSAT Score
100%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
36-40 CSAT Score
80%
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
36-4080%
41-45 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
17%
Very Dissatisfied
33%
41-4533%
56-60 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
56-6033%

Swiss International Airlines Customer Satisfaction Score by Usage

Swiss International Airlines's Customer Satisfaction score was rated the highest by customers who have used Swiss International Airlines's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
40
1 to 2 Years
75
2 to 5 Years
86
5 to 10 Years
67
Over 10 Years
45

Swiss International Airlines Customer Satisfaction Score by Industry

Swiss International Airlines's Customer Satisfaction score was rated 83 points by both Aerospace and Aviation and Tech industry customers.

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Tech
83
Aerospace and Aviation
83

Swiss International Airlines Customer Service

3.4/5

Swiss International Airlines has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Swiss International Airlines's Customer Service

Address

Switzerland


Website

http://www.swiss.com


Phone Number

41615824036

Quick Insights into Swiss International Airlines Customer Service

Swiss International Airlines's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers who have used Swiss International Airlines's products/services for Less than 1 Year.

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Ranked Swiss International Airlines Customer Service the Highest

31-35
4.6
Asian or Pacific Islander
4.2
Tech
4

Ranked Swiss International Airlines Customer Service the Lowest

Caucasian
2.2
41-45
2.1
Less than 1 Year
1.8

Swiss International Airlines Customer Service Score by Gender

Female customers rated Swiss International Airlines's Customer Service score 0.6 stars higher than Male customers.

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Male

2.9/5

Female

3.5/5

Swiss International Airlines Customer Service Score by Ethnicity

Swiss International Airlines's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
2.2
Caucasian2.2
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
4
Other4

Swiss International Airlines Customer Service Score by Age

Swiss International Airlines's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Swiss International Airlines.
0
20
40
60
80
100
18-25
4.2
18-254.2
26-30
3.8
26-303.8
31-35
4.6
31-354.6
36-40
3.4
36-403.4
41-45
2.1
41-452.1
51-55
3
51-553
56-60
2.8
56-602.8

Swiss International Airlines Customer Service Score by Usage

Swiss International Airlines's Customer Service score was rated the highest by customers who have used Swiss International Airlines's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.8
1 to 2 Years
3.4
2 to 5 Years
3.9
5 to 10 Years
3.5
Over 10 Years
3.1

Swiss International Airlines Customer Service Score by Industry

Swiss International Airlines's Customer Service score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
4
Aerospace and Aviation
3.9

Swiss International Airlines as an Employer

4.1/5

Swiss International Airlines has a 4.1/5 stars for its overall company culture rated by their employees

  Swiss International Airlines CEO
bottom
45%
CEO of Swiss International Airlines

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Swiss International Airlines scored a 25 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Swiss International Airlines would recommend the brand to a friend. ENPS measures how likely Swiss International Airlines employees would recommend working at Swiss International Airlines to a friend.

Net Promoter Score

25
NPS Score
55%Promoters
15%Passive
30%Detractors

Employee Net Promoter Score

4
eNPS Score
36%Promoters
32%Passive
32%Detractors

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