Swoon NPS & Customer Reviews | Comparably
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Swoon
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About Swoon's Brand

Swoon Editions is an online retailer of craftsman-made furniture in London.

Brand at a Glance

58%
Customer Loyalty
3.2/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service

Swoon NPS

Swoon's Net Promoter Score (NPS) is a 23 with 56% Promoters, 11% Passives, and 33% Detractors. Net Promoter Score tracks whether Swoon's customers would recommend using the product based on a scale of -100 to 100.

Swoon Overall NPS

23
NPS
56%Promoters
11%Passives
33%Detractors
Swoon Overall NPS

Swoon NPS Trend

-100
-50
0
50
100
May 2022
-100
May 2022-100
Jun 2022
0
Jun 20220
Aug 2022
0
Aug 20220
May 2023
-25
May 2023-25
Aug 2023
-40
Aug 2023-40
Sep 2023
-17
Sep 2023-17
Jan 2024
-1
Jan 2024-1
Aug 2024
13
Aug 202413
Nov 2025
22
Nov 202522

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Swoon NPS by Gender

Swoon's NPS was rated 34 by Female customers on Comparably.

Female

34

Swoon's NPS was rated 34 by Female customers on Comparably.

67%
Promoters
0%
Passives
33%
Detractors

Male

N/A

Swoon's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

Swoon Customer Reviews

What do you value most about this brand?
i love their quality furniture

Swoon Customer Loyalty

58%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

58% of Swoon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

58
58%
42
42%
Swoon Customer Loyalty

Swoon Customer Loyalty Score by Gender

Swoon's Customer Loyalty score was rated 70 by Female customers on Comparably.

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Female
70%
Yes
Male
N/A
Yes

Swoon Product Quality

3.2/5

Swoon has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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Swoon Product Information

Swoon’s product quality score is a 3.2 out of 5 as rated by its users and customers.

Website
http://www.swooneditions.com/
Company Size
501-1,000 Employees

Industry

Tech
Ecommerce and Marketplaces

Quick Insights into Swoon Product Quality

Swoon's Product Quality score was rated highest by Female customers.

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Ranked Swoon Product Quality the Highest

Female
3.8

Swoon Product Quality Score by Gender

Swoon's Product Quality score was rated 3.8 by Female customers on Comparably.

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Female

3.8/5

Male

N/A

Swoon Pricing

Swoon ROI & Value For Money

3.3/5

Swoon has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Quick Insights into Swoon ROI

Swoon's ROI score was rated highest by Female customers.

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Ranked Swoon ROI the Highest

Female
3.6

Swoon ROI Score by Gender

Swoon's ROI score was rated 3.6 by Female customers on Comparably.

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Female

3.6/5

Male

N/A

Swoon Customer Satisfaction (CSAT)

Swoon Customer Satisfaction (CSAT) Score

55 / 100

Swoon has an overall Customer Satisfaction score of 55 rated by its users and customers.

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Very Satisfied44%
Satisfied11%
Neither Satisfied nor Dissatisfied11%
Dissatisfied0%
Very Dissatisfied34%
Very Satisfied
44%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
34%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Swoon Customer Satisfaction

Swoon's Customer Satisfaction score was rated highest by Female customers.

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Ranked Swoon Customer Satisfaction the Highest

Female
67%

Swoon Customer Satisfaction Score by Gender

Swoon's Customer Satisfaction score was rated 67 by Female customers on Comparably.

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67 / 100
Female
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%

Swoon Customer Service

3.3/5

Swoon has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Swoon's Customer Service

Address

London, MN


Website

http://www.swooneditions.com/

Quick Insights into Swoon Customer Service

Swoon's Customer Service score was rated highest by Female customers.

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Ranked Swoon Customer Service the Highest

Female
3.5

Swoon Customer Service Score by Gender

Swoon's Customer Service score was rated 3.5 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Swoon.

Female

3.5/5

Male

N/A

Swoon as an Employer

3.2/5

Swoon has a 3.2/5 stars for its overall company culture rated by their employees

  Swoon CEO
bottom
15%
CEO of Swoon

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Swoon scored a 23 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Swoon would recommend the brand to a friend. ENPS measures how likely Swoon employees would recommend working at Swoon to a friend.

Net Promoter Score

23
NPS Score
56%Promoters
11%Passive
33%Detractors

Employee Net Promoter Score

-34
eNPS Score
33%Promoters
0%Passive
67%Detractors

Global Ranking Snapshot

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