TA Associates NPS & Customer Reviews | Comparably
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About TA Associates' Brand

Founded in 1968, TA Associates is one of the oldest and largest private equity firms in the world.

Brand at a Glance

100%
Customer Loyalty
4.1/5
Product Quality
4.2/5
Pricing
4.7/5
Customer Service

TA Associates NPS

TA Associates's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether TA Associates's customers would recommend using the product based on a scale of -100 to 100.

TA Associates Overall NPS

-34
NPS
33%Promoters
0%Passives
67%Detractors
TA Associates Overall NPS

TA Associates NPS Trend

-100
-50
0
50
100
Jun 2021
-100
Jun 2021-100
Sep 2022
-100
Sep 2022-100
Apr 2025
-33
Apr 2025-33

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

TA Associates Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of TA Associates users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

100
100%
0
0%
TA Associates Customer Loyalty

TA Associates Product Quality

4.1/5

TA Associates has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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TA Associates Product Information

TA Associates’s product quality score is a 4.1 out of 5 as rated by its users and customers.

Website
http://www.ta.com
Company Size
1-10 Employees

Industry

Tech
Banking
FinTech

TA Associates Pricing

TA Associates ROI & Value For Money

4.2/5

TA Associates has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.

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TA Associates Customer Satisfaction (CSAT)

TA Associates Customer Satisfaction (CSAT) Score

100 / 100

TA Associates has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

TA Associates Customer Service

4.7/5

TA Associates has an overall Customer Service score of 4.7 out of 5 stars rated by its users and customers.

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About TA Associates's Customer Service

Address

John Hancock Tower, 56th Floor 200 Clarendon Street, Boston, MA


Website

http://www.ta.com

TA Associates as an Employer

3.5/5

TA Associates has a 3.5/5 stars for its overall company culture rated by their employees

  TA Associates CEO
top
40%
CEO of TA Associates

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

TA Associates scored a -34 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of TA Associates would recommend the brand to a friend. ENPS measures how likely TA Associates employees would recommend working at TA Associates to a friend.

Net Promoter Score

-34
NPS Score
33%Promoters
0%Passive
67%Detractors

Employee Net Promoter Score

10
eNPS Score
45%Promoters
20%Passive
35%Detractors

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