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TAG Heuer
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About TAG Heuer's Brand

TAGHeuer is a manufacturing company that designs and markets luxury watches and related fashion accessories.

Brand at a Glance

84%
Customer Loyalty
4.3/5
Product Quality
4/5
Pricing
4/5
Customer Service

TAG Heuer NPS

TAG Heuer's Net Promoter Score (NPS) is a 39 with 59% Promoters, 21% Passives, and 20% Detractors. Net Promoter Score tracks whether TAG Heuer's customers would recommend using the product based on a scale of -100 to 100.

TAG Heuer Overall NPS

39
NPS
59%Promoters
21%Passives
20%Detractors
TAG Heuer Overall NPS

TAG Heuer NPS Trend

-100
-50
0
50
100
Dec 2023
43
Dec 202343
Jan 2024
40
Jan 202440
Mar 2024
39
Mar 202439
Apr 2024
36
Apr 202436
Nov 2024
40
Nov 202440
Dec 2024
37
Dec 202437
Jan 2025
37
Jan 202537
May 2025
36
May 202536
Aug 2025
36
Aug 202536
Sep 2025
38
Sep 202538
Nov 2025
39
Nov 202539
Dec 2025
39
Dec 202539

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

TAG Heuer NPS by Gender

Male customers rated TAG Heuer's NPS 81 points higher than Female customers.

Male

47

TAG Heuer's NPS was rated 47 by Male customers on Comparably.

60%
Promoters
27%
Passives
13%
Detractors

Female

-34

TAG Heuer's NPS was rated -34 by Female customers on Comparably.

33%
Promoters
0%
Passives
67%
Detractors

TAG Heuer NPS by Ethnicity

TAG Heuer's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

-100
-50
0
50
100
Caucasian
46
Caucasian46
Asian or Pacific Islander
34
Asian or Pacific Islander34
Other
100
Other100

TAG Heuer NPS by Age

TAG Heuer's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
44%
Passives
34%
Detractors
22%
18-2544%34%22%
Promoters
75%
Passives
0%
Detractors
25%
36-4075%0%25%
Promoters
86%
Passives
0%
Detractors
14%
41-4586%0%14%
Promoters
60%
Passives
20%
Detractors
20%
51-5560%20%20%
Promoters
33%
Passives
34%
Detractors
33%
66+33%34%33%

TAG Heuer NPS by Usage

TAG Heuer's NPS was rated the highest by customers who have used TAG Heuer's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
36
Less than 1 Year36
1 to 2 Years
49
1 to 2 Years49
2 to 5 Years
0
2 to 5 Years0
5 to 10 Years
75
5 to 10 Years75
Over 10 Years
50
Over 10 Years50

TAG Heuer Customer Reviews

Out of the 5 TAG Heuer customer reviews 5 were positive and 0 were constructive. TAG Heuer customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Fit, Quality, Function and Wearability! But, the best quality of a Tag is the way it feels on your wrist, not heavy but solid and not over-weight.
What do you value most about this brand?
Precision, quality, overall look and style.
What do you value most about this brand?
Quality, style, recognizable to people
What do you value most about this brand?
Quality, simplicity, good taste, experience
What do you value most about this brand?
The craftsmanship is very well done

TAG Heuer Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of TAG Heuer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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84
84%
16
16%
TAG Heuer Customer Loyalty

TAG Heuer Customer Loyalty Score by Gender

Male customers rated TAG Heuer's Customer Loyalty score 48% higher than Female customers.

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Male
88%
Yes
Female
40%
Yes

TAG Heuer Customer Loyalty Score by Ethnicity

TAG Heuer's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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88
out of 100
Caucasian
90
out of 100
Asian or Pacific Islander
100
out of 100
Other

TAG Heuer Customer Loyalty Score by Age

TAG Heuer's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
36-40
78%
36-4078%
41-45
100%
41-45100%
51-55
82%
51-5582%
66+
100%
66+100%

TAG Heuer Customer Loyalty Score by Usage

TAG Heuer's Customer Loyalty score was rated the highest by customers who have used TAG Heuer's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
67%
1 to 2 Years
100%
2 to 5 Years
82%
5 to 10 Years
78%
Over 10 Years
100%

TAG Heuer Customer Loyalty Score by Industry

TAG Heuer's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.

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Tech
82%
Accounting
64%
Aerospace and Aviation
100%
Retail
100%

TAG Heuer Product Quality

4.3/5

TAG Heuer has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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TAG Heuer Product Information

TAG Heuer’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated TAG Heuer's product the highest. Reviewers from the Tech industry rated TAG Heuer the lowest at 3.7.

Website
http://www.tagheuer.com/
Company Size
1,001-5,000 Employees

Industry

Fashion and Beauty
Social

Quick Insights into TAG Heuer Product Quality

TAG Heuer's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by Female customers.

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Ranked TAG Heuer Product Quality the Highest

Retail
5
1 to 2 Years
4.6
Other
4.6

Ranked TAG Heuer Product Quality the Lowest

Tech
3.7
66+
3.5
Female
3.3

TAG Heuer Product Quality Score by Gender

Male customers rated TAG Heuer's Product Quality score 1.1 stars higher than Female customers.

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Male

4.4/5

Female

3.3/5

TAG Heuer Product Quality Score by Ethnicity

TAG Heuer's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of TAG Heuer.
0
1
2
3
4
5
Caucasian
4.4
Caucasian4.4
Asian or Pacific Islander
4.5
Asian or Pacific Islander4.5
Other
4.6
Other4.6

TAG Heuer Product Quality Score by Age

TAG Heuer's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of TAG Heuer.
0
1
2
3
4
5
18-25
4.3
18-254.3
36-40
4.1
36-404.1
41-45
4.4
41-454.4
51-55
3.9
51-553.9
66+
3.5
66+3.5

TAG Heuer Product Quality Score by Usage

TAG Heuer's Product Quality score was rated the highest by customers who have used TAG Heuer's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4.4
1 to 2 Years
4.6
2 to 5 Years
3.9
5 to 10 Years
4.5
Over 10 Years
4

TAG Heuer Product Quality Score by Industry

TAG Heuer's Product Quality score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
3.7
Accounting
4
Aerospace and Aviation
4.3
Retail
5

TAG Heuer Pricing

TAG Heuer ROI & Value For Money

4/5

TAG Heuer has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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TAG Heuer Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Tech industry think that they had the lowest ROI from TAG Heuer.

Quick Insights into TAG Heuer ROI

TAG Heuer's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers ages 66+.

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Ranked TAG Heuer ROI the Highest

Retail
4.6
5 to 10 Years
4.4
Asian or Pacific Islander
4.3

Ranked TAG Heuer ROI the Lowest

Female
3
Tech
3
66+
2.6

TAG Heuer ROI Score by Gender

Male customers rated TAG Heuer's ROI score 0.9 stars higher than Female customers.

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Male

3.9/5

Female

3/5

TAG Heuer ROI Score by Ethnicity

TAG Heuer's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of TAG Heuer.
0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Other
4.3
Other4.3

TAG Heuer ROI Score by Age

TAG Heuer's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of TAG Heuer.
0
1
2
3
4
5
18-25
3.7
18-253.7
36-40
3.6
36-403.6
41-45
4
41-454
51-55
3.9
51-553.9
66+
2.6
66+2.6

TAG Heuer ROI Score by Usage

TAG Heuer's ROI score was rated the highest by customers who have used TAG Heuer's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4
1 to 2 Years
4
2 to 5 Years
3.4
5 to 10 Years
4.4
Over 10 Years
3.5

TAG Heuer ROI Score by Industry

TAG Heuer's ROI score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.

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Tech
3
Accounting
3.4
Aerospace and Aviation
4.5
Retail
4.6

TAG Heuer Customer Satisfaction (CSAT)

TAG Heuer Customer Satisfaction (CSAT) Score

84 / 100

TAG Heuer has an overall Customer Satisfaction score of 84 rated by its users and customers.

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Very Satisfied61%
Satisfied23%
Neither Satisfied nor Dissatisfied10%
Dissatisfied3%
Very Dissatisfied3%
Very Satisfied
61%
Satisfied
23%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
3%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into TAG Heuer Customer Satisfaction

TAG Heuer's Customer Satisfaction score was rated highest by customers who have used TAG Heuer's products/services for 1 to 2 Years, and rated lowest by Female customers.

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Ranked TAG Heuer Customer Satisfaction the Highest

1 to 2 Years
100%
Other
100%
Retail
100%

Ranked TAG Heuer Customer Satisfaction the Lowest

Accounting
60%
5 to 10 Years
50%
Female
33%

TAG Heuer Customer Satisfaction Score by Gender

Male customers rated TAG Heuer's Customer Satisfaction score 56 points higher than Female customers.

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89 / 100
Male
Very Satisfied
64%
Satisfied
25%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
4%
33 / 100
Female
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
0%

TAG Heuer Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

TAG Heuer's Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.

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87 / 100
Very Satisfied67%
Satisfied20%
Neither Satisfied nor Dissatisfied7%
Dissatisfied0%
Very Dissatisfied6%
Very Satisfied
67%
Satisfied
20%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
6%

CSAT according to Asian or Pacific Islander

TAG Heuer's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.

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89 / 100
Very Satisfied56%
Satisfied33%
Neither Satisfied nor Dissatisfied11%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
56%
Satisfied
33%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

TAG Heuer's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

TAG Heuer Customer Satisfaction Score by Age

TAG Heuer's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25 CSAT Score
75%
Very Satisfied
37%
Satisfied
38%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
18-2575%
36-40 CSAT Score
75%
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
36-4075%
41-45 CSAT Score
86%
Very Satisfied
43%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
41-4586%
51-55 CSAT Score
75%
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
51-5575%
66+ CSAT Score
67%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
66+67%

TAG Heuer Customer Satisfaction Score by Usage

TAG Heuer's Customer Satisfaction score was rated the highest by customers who have used TAG Heuer's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
80
1 to 2 Years
100
2 to 5 Years
80
5 to 10 Years
50
Over 10 Years
86

TAG Heuer Customer Satisfaction Score by Industry

TAG Heuer's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.

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Tech
75
Accounting
60
Aerospace and Aviation
66
Retail
100

TAG Heuer Customer Service

4/5

TAG Heuer has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About TAG Heuer's Customer Service

Address

La Place, LA Switzerland


Website

http://www.tagheuer.com/

Quick Insights into TAG Heuer Customer Service

TAG Heuer's Customer Service score was rated highest by Other customers, and rated lowest by Female customers.

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Ranked TAG Heuer Customer Service the Highest

Other
4.6
Retail
4.5
5 to 10 Years
4.4

Ranked TAG Heuer Customer Service the Lowest

66+
3.5
Tech
3.2
Female
3

TAG Heuer Customer Service Score by Gender

Male customers rated TAG Heuer's Customer Service score 1.1 stars higher than Female customers.

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Male

4.1/5

Female

3/5

TAG Heuer Customer Service Score by Ethnicity

TAG Heuer's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of TAG Heuer.
0
20
40
60
80
100
Caucasian
3.9
Caucasian3.9
Asian or Pacific Islander
4.4
Asian or Pacific Islander4.4
Other
4.6
Other4.6

TAG Heuer Customer Service Score by Age

TAG Heuer's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25
4.1
18-254.1
36-40
4
36-404
41-45
4.1
41-454.1
51-55
3.8
51-553.8
66+
3.5
66+3.5

TAG Heuer Customer Service Score by Usage

TAG Heuer's Customer Service score was rated the highest by customers who have used TAG Heuer's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4.1
1 to 2 Years
4.1
2 to 5 Years
3.7
5 to 10 Years
4.4
Over 10 Years
4

TAG Heuer Customer Service Score by Industry

TAG Heuer's Customer Service score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.

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Tech
3.2
Accounting
3.8
Aerospace and Aviation
4.1
Retail
4.5

TAG Heuer as an Employer

3.4/5

TAG Heuer has a 3.4/5 stars for its overall company culture rated by their employees

  TAG Heuer CEO
bottom
45%
CEO of TAG Heuer

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

TAG Heuer scored a 39 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of TAG Heuer would recommend the brand to a friend. ENPS measures how likely TAG Heuer employees would recommend working at TAG Heuer to a friend.

Net Promoter Score

39
NPS Score
59%Promoters
21%Passive
20%Detractors

Employee Net Promoter Score

5
eNPS Score
38%Promoters
29%Passive
33%Detractors

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