

TAGHeuer is a manufacturing company that designs and markets luxury watches and related fashion accessories.
TAG Heuer's Net Promoter Score (NPS) is a 39 with 59% Promoters, 21% Passives, and 20% Detractors. Net Promoter Score tracks whether TAG Heuer's customers would recommend using the product based on a scale of -100 to 100.
| 59% | Promoters |
|---|---|
| 21% | Passives |
| 20% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2023 43 | Dec 2023 | 43 |
Jan 2024 40 | Jan 2024 | 40 |
Mar 2024 39 | Mar 2024 | 39 |
Apr 2024 36 | Apr 2024 | 36 |
Nov 2024 40 | Nov 2024 | 40 |
Dec 2024 37 | Dec 2024 | 37 |
Jan 2025 37 | Jan 2025 | 37 |
May 2025 36 | May 2025 | 36 |
Aug 2025 36 | Aug 2025 | 36 |
Sep 2025 38 | Sep 2025 | 38 |
Nov 2025 39 | Nov 2025 | 39 |
Dec 2025 39 | Dec 2025 | 39 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated TAG Heuer's NPS 81 points higher than Female customers.
TAG Heuer's NPS was rated 47 by Male customers on Comparably.
TAG Heuer's NPS was rated -34 by Female customers on Comparably.
TAG Heuer's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 46 | Caucasian | 46 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 100 | Other | 100 |
TAG Heuer's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
TAG Heuer's NPS was rated the highest by customers who have used TAG Heuer's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 36 | Less than 1 Year | 36 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 75 | 5 to 10 Years | 75 |
Over 10 Years 50 | Over 10 Years | 50 |
Out of the 5 TAG Heuer customer reviews 5 were positive and 0 were constructive. TAG Heuer customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of TAG Heuer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated TAG Heuer's Customer Loyalty score 48% higher than Female customers.
TAG Heuer's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
TAG Heuer's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
51-55 82% | 51-55 | 82% |
66+ 100% | 66+ | 100% |
TAG Heuer's Customer Loyalty score was rated the highest by customers who have used TAG Heuer's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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TAG Heuer's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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TAG Heuer has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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TAG Heuer’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated TAG Heuer's product the highest. Reviewers from the Tech industry rated TAG Heuer the lowest at 3.7.
TAG Heuer's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by Female customers.
Male customers rated TAG Heuer's Product Quality score 1.1 stars higher than Female customers.
TAG Heuer's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.6 | Other | 4.6 |
TAG Heuer's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.4 | 41-45 | 4.4 |
51-55 3.9 | 51-55 | 3.9 |
66+ 3.5 | 66+ | 3.5 |
TAG Heuer's Product Quality score was rated the highest by customers who have used TAG Heuer's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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TAG Heuer's Product Quality score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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TAG Heuer has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Tech industry think that they had the lowest ROI from TAG Heuer.
TAG Heuer's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers ages 66+.
Male customers rated TAG Heuer's ROI score 0.9 stars higher than Female customers.
TAG Heuer's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.3 | Other | 4.3 |
TAG Heuer's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4 | 41-45 | 4 |
51-55 3.9 | 51-55 | 3.9 |
66+ 2.6 | 66+ | 2.6 |
TAG Heuer's ROI score was rated the highest by customers who have used TAG Heuer's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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TAG Heuer's ROI score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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TAG Heuer has an overall Customer Satisfaction score of 84 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
TAG Heuer's Customer Satisfaction score was rated highest by customers who have used TAG Heuer's products/services for 1 to 2 Years, and rated lowest by Female customers.
Male customers rated TAG Heuer's Customer Satisfaction score 56 points higher than Female customers.
Very Satisfied | 64% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 4% |
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 67% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
TAG Heuer's Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.
TAG Heuer's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
TAG Heuer's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
TAG Heuer's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 86% | |||||||||||||||
| 51-55 | 75% | |||||||||||||||
| 66+ | 67% |
TAG Heuer's Customer Satisfaction score was rated the highest by customers who have used TAG Heuer's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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TAG Heuer's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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}TAG Heuer has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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La Place, LA Switzerland
http://www.tagheuer.com/
TAG Heuer's Customer Service score was rated highest by Other customers, and rated lowest by Female customers.
Male customers rated TAG Heuer's Customer Service score 1.1 stars higher than Female customers.
TAG Heuer's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.6 | Other | 4.6 |
TAG Heuer's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
36-40 4 | 36-40 | 4 |
41-45 4.1 | 41-45 | 4.1 |
51-55 3.8 | 51-55 | 3.8 |
66+ 3.5 | 66+ | 3.5 |
TAG Heuer's Customer Service score was rated the highest by customers who have used TAG Heuer's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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TAG Heuer's Customer Service score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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TAG Heuer scored a 39 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of TAG Heuer would recommend the brand to a friend. ENPS measures how likely TAG Heuer employees would recommend working at TAG Heuer to a friend.
| 59% | Promoters |
|---|---|
| 21% | Passive |
| 20% | Detractors |
| 38% | Promoters |
|---|---|
| 29% | Passive |
| 33% | Detractors |