-70
NPS
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TAP
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About TAP's Brand
Portugal's main Air Transportation company
Brand at a Glance
52%
Customer Loyalty
2/5
Product Quality
2.1/5
Pricing
1.9/5
Customer Service
TAP NPS
TAP's Net Promoter Score (NPS) is a -70 with 13% Promoters, 4% Passives, and 83% Detractors. Net Promoter Score tracks whether TAP's customers would recommend using the product based on a scale of -100 to 100.
TAP Overall NPS
| 13% | Promoters |
|---|---|
| 4% | Passives |
| 83% | Detractors |
TAP NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 -100 | Oct 2022 | -100 |
Nov 2022 -100 | Nov 2022 | -100 |
Dec 2022 -92 | Dec 2022 | -92 |
Jan 2023 -93 | Jan 2023 | -93 |
Apr 2023 -81 | Apr 2023 | -81 |
May 2023 -84 | May 2023 | -84 |
Jul 2023 -84 | Jul 2023 | -84 |
Oct 2023 -74 | Oct 2023 | -74 |
Feb 2024 -75 | Feb 2024 | -75 |
Mar 2024 -67 | Mar 2024 | -67 |
Oct 2024 -69 | Oct 2024 | -69 |
Oct 2025 -69 | Oct 2025 | -69 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TAP NPS by Ethnicity
TAP's NPS was rated -20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
TAP Customer Reviews
Out of the 4 TAP customer reviews 1 was positive and 3 were constructive. TAP customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
TAP Customer Loyalty
52%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
52% of TAP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
TAP Customer Loyalty Score by Ethnicity
TAP's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
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64
out of 100
Caucasian
TAP Product Quality
2/5
TAP has an overall Product Quality score of 2 out of 5 stars rated by its users and customers.
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TAP Product Information
TAP’s product quality score is a 2 out of 5 as rated by its users and customers.
- Website
- http://www.tap.pt
Quick Insights into TAP Product Quality
TAP's Product Quality score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked TAP's Product Quality.
Ranked TAP Product Quality the Highest
TAP Product Quality Score by Ethnicity
TAP's Product Quality score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of TAP.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
TAP Pricing
TAP ROI & Value For Money
2.1/5
TAP has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Quick Insights into TAP ROI
TAP's ROI score was rated highest by Caucasian customers.
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Ranked TAP ROI the Highest
TAP ROI Score by Ethnicity
TAP's ROI score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of TAP.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
TAP Customer Satisfaction (CSAT)
TAP Customer Satisfaction (CSAT) Score
33 / 100
TAP has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
17%
Very Dissatisfied
42%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into TAP Customer Satisfaction
TAP's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked TAP Customer Satisfaction the Highest
TAP Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
TAP's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TAP.
40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
TAP Customer Service
1.9/5
TAP has an overall Customer Service score of 1.9 out of 5 stars rated by its users and customers.
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About TAP's Customer Service
Website
http://www.tap.pt
Quick Insights into TAP Customer Service
TAP's Customer Service score was rated highest by Caucasian customers.
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Ranked TAP Customer Service the Highest
TAP Customer Service Score by Ethnicity
TAP's Customer Service score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of TAP.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
TAP as an Employer
2.8/5
TAP has a 2.8/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
TAP scored a -70 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of TAP would recommend the brand to a friend. ENPS measures how likely TAP employees would recommend working at TAP to a friend.
Net Promoter Score
-70
NPS Score
| 13% | Promoters |
|---|---|
| 4% | Passive |
| 83% | Detractors |
Employee Net Promoter Score
-8
eNPS Score
| 42% | Promoters |
|---|---|
| 8% | Passive |
| 50% | Detractors |
