Tapad NPS & Customer Reviews | Comparably
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About Tapad's Brand

Personalization @ Scale.

Brand at a Glance

4/5
Product Quality
5/5
Pricing

Tapad NPS

Tapad's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Tapad's customers would recommend using the product based on a scale of -100 to 100.

Tapad Overall NPS

-100
NPS
0%Promoters
0%Passives
100%Detractors
Tapad Overall NPS

Tapad NPS Trend

-100
-50
0
50
100
Mar 2021
-100
Mar 2021-100

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Tapad Product Quality

4/5

Tapad has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Tapad Product Information

Tapad’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
http://www.tapad.com
Company Size
51-200 Employees

Industry

Tech
AdTech
Business Services
Content

Tapad Pricing

Tapad ROI & Value For Money

5/5

Tapad has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.

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Tapad as an Employer

4.1/5

Tapad has a 4.1/5 stars for its overall company culture rated by their employees

  Tapad CEO
top
5%
CEO of Tapad

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Tapad scored a -100 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of Tapad would recommend the brand to a friend. ENPS measures how likely Tapad employees would recommend working at Tapad to a friend.

Net Promoter Score

-100
NPS Score
0%Promoters
0%Passive
100%Detractors

Employee Net Promoter Score

12
eNPS Score
37%Promoters
38%Passive
25%Detractors

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