43
NPS
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Brand Page
TaxACT
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About TaxACT's Brand
TaxACT was created from the ashes of a product called Personal Tax Edge marketed by Parsons Technology.
Brand at a Glance
76%
Customer Loyalty
4.2/5
Product Quality
4.4/5
Pricing
4/5
Customer Service
TaxACT NPS
TaxACT's Net Promoter Score (NPS) is a 43 with 65% Promoters, 13% Passives, and 22% Detractors. Net Promoter Score tracks whether TaxACT's customers would recommend using the product based on a scale of -100 to 100.
TaxACT Overall NPS
| 65% | Promoters |
|---|---|
| 13% | Passives |
| 22% | Detractors |
TaxACT NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 39 | Aug 2020 | 39 |
Jan 2022 42 | Jan 2022 | 42 |
Apr 2023 45 | Apr 2023 | 45 |
Aug 2023 37 | Aug 2023 | 37 |
Jan 2025 40 | Jan 2025 | 40 |
Jun 2025 44 | Jun 2025 | 44 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TaxACT NPS by Usage
TaxACT's NPS was rated 55 points by customers who have used TaxACT's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 55 | 5 to 10 Years | 55 |
TaxACT Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of TaxACT users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
TaxACT Product Quality
4.2/5
TaxACT has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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TaxACT Product Information
TaxACT serves markets in the United States. TaxACT supports iOS and Android devices and offers products for small and medium sized businesses.
TaxACT’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated TaxACT's product the highest. Reviewers from the Consulting industry rated TaxACT the lowest at 3.
- Website
- http://www.taxact.com/
- Company Size
- 201-500 Employees
Industry
Tech
SaaS
Languages Supported
English
Product Type
Accounting Software
Tax Management Software
Quick Insights into TaxACT Product Quality
TaxACT's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers from the Consulting industry.
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Ranked TaxACT Product Quality the Highest
Ranked TaxACT Product Quality the Lowest
TaxACT Product Quality Score by Usage
TaxACT's Product Quality score was rated the highest by customers who have used TaxACT's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
TaxACT Product Quality Score by Industry
TaxACT's Product Quality score was rated the highest by Tech industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
TaxACT Pricing
TaxACT ROI & Value For Money
4.4/5
TaxACT has a value for money and ROI score of 4.4 out of 5 stars rated by its users and customers.
Sign Up to unlock TaxACT's overall ROI score rated by its users and customers.
TaxACT Pricing Plans
TaxACT has a pricing structure that accommodates small and medium businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Who Uses TaxACT?
Small Businesses
Medium Businesses
Quick Insights into TaxACT ROI
TaxACT's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Tech industry.
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Ranked TaxACT ROI the Highest
Ranked TaxACT ROI the Lowest
TaxACT ROI Score by Industry
TaxACT's ROI score was rated 4.5 stars by both Accounting and Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
TaxACT Customer Satisfaction (CSAT)
TaxACT Customer Satisfaction (CSAT) Score
100 / 100
TaxACT has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
TaxACT Customer Service
4/5
TaxACT has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About TaxACT's Customer Service
Address
Cedar Rapids, IA
Website
http://www.taxact.com/
TaxACT as an Employer
2.5/5
TaxACT has a 2.5/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
TaxACT scored a 43 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of TaxACT would recommend the brand to a friend. ENPS measures how likely TaxACT employees would recommend working at TaxACT to a friend.
Net Promoter Score
43
NPS Score
| 65% | Promoters |
|---|---|
| 13% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
-39
eNPS Score
| 24% | Promoters |
|---|---|
| 13% | Passive |
| 63% | Detractors |
