40
NPS
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TBWA Worldwide
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About TBWA Worldwide's Brand
TBWA Worldwide Inc. offers advertising and brand marketing strategy services internationally. The company offers brand strategy
Brand at a Glance
69%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
TBWA Worldwide CMO
Kyla Jacobs
Kyla Jacobs serves as the Global Chief Marketing Officer of TBWAWorldwide. Kyla started at TBWAWorldwide in August of 2015. Kyla is currently based in the Greater New York City Area.
TBWA Worldwide NPS
TBWA Worldwide's Net Promoter Score (NPS) is a 40 with 60% Promoters, 20% Passives, and 20% Detractors. Net Promoter Score tracks whether TBWA Worldwide's customers would recommend using the product based on a scale of -100 to 100.
TBWA Worldwide Overall NPS
| 60% | Promoters |
|---|---|
| 20% | Passives |
| 20% | Detractors |
TBWA Worldwide NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 100 | Mar 2021 | 100 |
Mar 2022 0 | Mar 2022 | 0 |
May 2022 40 | May 2022 | 40 |
Mar 2023 49 | Mar 2023 | 49 |
Jul 2024 57 | Jul 2024 | 57 |
Oct 2024 50 | Oct 2024 | 50 |
Jun 2025 33 | Jun 2025 | 33 |
Jul 2025 40 | Jul 2025 | 40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TBWA Worldwide NPS by Gender
TBWA Worldwide's NPS was rated 67 by Female customers on Comparably.
Female
67
TBWA Worldwide's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Male
N/A
TBWA Worldwide's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
TBWA Worldwide Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of TBWA Worldwide users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
TBWA Worldwide Customer Loyalty Score by Gender
TBWA Worldwide's Customer Loyalty score was rated 100 by Female customers on Comparably.
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Female
100%
Yes
Male
N/A
Yes
TBWA Worldwide Product Quality
3.6/5
TBWA Worldwide has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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TBWA Worldwide Product Information
TBWA Worldwide’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- https://tbwa.com/
- Company Size
- 10,000+ Employees
Industry
AdTech
Quick Insights into TBWA Worldwide Product Quality
TBWA Worldwide's Product Quality score was rated highest by Female customers.
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Ranked TBWA Worldwide Product Quality the Highest
TBWA Worldwide Product Quality Score by Gender
TBWA Worldwide's Product Quality score was rated 4.3 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of TBWA Worldwide.
Female
4.3/5
Male
N/A
TBWA Worldwide Pricing
TBWA Worldwide ROI & Value For Money
3.6/5
TBWA Worldwide has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into TBWA Worldwide ROI
TBWA Worldwide's ROI score was rated highest by Female customers.
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Ranked TBWA Worldwide ROI the Highest
TBWA Worldwide ROI Score by Gender
TBWA Worldwide's ROI score was rated 4.5 by Female customers on Comparably.
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Female
4.5/5
Male
N/A
TBWA Worldwide Customer Satisfaction (CSAT)
TBWA Worldwide Customer Satisfaction (CSAT) Score
75 / 100
TBWA Worldwide has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into TBWA Worldwide Customer Satisfaction
TBWA Worldwide's Customer Satisfaction score was rated highest by Female customers.
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Ranked TBWA Worldwide Customer Satisfaction the Highest
TBWA Worldwide Customer Satisfaction Score by Gender
TBWA Worldwide's Customer Satisfaction score was rated 100 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of TBWA Worldwide.
100 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
TBWA Worldwide Customer Service
3.6/5
TBWA Worldwide has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About TBWA Worldwide's Customer Service
Address
New York City, NY
Website
https://tbwa.com/
Quick Insights into TBWA Worldwide Customer Service
TBWA Worldwide's Customer Service score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked TBWA Worldwide's Customer Service score.
Ranked TBWA Worldwide Customer Service the Highest
TBWA Worldwide Customer Service Score by Gender
TBWA Worldwide's Customer Service score was rated 4.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of TBWA Worldwide.
Female
4.1/5
Male
N/A
TBWA Worldwide as an Employer
3.4/5
TBWA Worldwide has a 3.4/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
TBWA Worldwide scored a 40 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of TBWA Worldwide would recommend the brand to a friend. ENPS measures how likely TBWA Worldwide employees would recommend working at TBWA Worldwide to a friend.
Net Promoter Score
40
NPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
-12
eNPS Score
| 28% | Promoters |
|---|---|
| 32% | Passive |
| 40% | Detractors |
