-10
NPS
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TELUS Corporation
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About TELUS Corporation's Brand
Brand at a Glance
67%
Customer Loyalty
2.8/5
Product Quality
2.8/5
Pricing
2.6/5
Customer Service
TELUS Corporation NPS
TELUS Corporation's Net Promoter Score (NPS) is a -10 with 35% Promoters, 20% Passives, and 45% Detractors. Net Promoter Score tracks whether TELUS Corporation's customers would recommend using the product based on a scale of -100 to 100.
TELUS Corporation Overall NPS
| 35% | Promoters |
|---|---|
| 20% | Passives |
| 45% | Detractors |
TELUS Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 -6 | Dec 2023 | -6 |
Jan 2024 -5 | Jan 2024 | -5 |
Feb 2024 -6 | Feb 2024 | -6 |
Jun 2024 -4 | Jun 2024 | -4 |
Jul 2024 -5 | Jul 2024 | -5 |
Aug 2024 -6 | Aug 2024 | -6 |
Sep 2024 -11 | Sep 2024 | -11 |
Oct 2024 -13 | Oct 2024 | -13 |
Feb 2025 -12 | Feb 2025 | -12 |
Jul 2025 -14 | Jul 2025 | -14 |
Feb 2026 -11 | Feb 2026 | -11 |
Apr 2026 -10 | Apr 2026 | -10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TELUS Corporation NPS by Gender
Female customers rated TELUS Corporation's NPS 77 points higher than Male customers.
Male
-60
TELUS Corporation's NPS was rated -60 by Male customers on Comparably.
13%
Promoters
14%
Passives
73%
Detractors
Female
17
TELUS Corporation's NPS was rated 17 by Female customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
TELUS Corporation NPS by Ethnicity
TELUS Corporation's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Asian or Pacific Islander 49 | Asian or Pacific Islander | 49 |
Other -67 | Other | -67 |
TELUS Corporation NPS by Age
TELUS Corporation's NPS was rated -20 points by customers ages 61-65 on Comparably.
TELUS Corporation NPS by Usage
TELUS Corporation's NPS was rated the highest by customers who have used TELUS Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 0 | 2 to 5 Years | 0 |
Over 10 Years -47 | Over 10 Years | -47 |
TELUS Corporation Customer Reviews
Out of the 5 TELUS Corporation customer reviews 1 was positive and 4 were constructive. TELUS Corporation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
TELUS Corporation Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of TELUS Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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TELUS Corporation Customer Loyalty Score by Gender
Female customers rated TELUS Corporation's Customer Loyalty score 26% higher than Male customers.
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Male
59%
Yes
Female
85%
Yes
TELUS Corporation Customer Loyalty Score by Ethnicity
TELUS Corporation's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of TELUS Corporation.
60
out of 100
Caucasian
85
out of 100
Asian or Pacific Islander
85
out of 100
Other
TELUS Corporation Customer Loyalty Score by Age
TELUS Corporation's Customer Loyalty score was rated 100% by customers ages 61-65 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
61-65 100% | 61-65 | 100% |
TELUS Corporation Customer Loyalty Score by Usage
TELUS Corporation's Customer Loyalty score was rated the highest by customers who have used TELUS Corporation's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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TELUS Corporation Customer Loyalty Score by Industry
TELUS Corporation's Customer Loyalty score was rated 66% by Tech industry customers.
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TELUS Corporation Product Quality
2.8/5
TELUS Corporation has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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TELUS Corporation Product Information
TELUS Corporation’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated TELUS Corporation's product the highest.
Quick Insights into TELUS Corporation Product Quality
TELUS Corporation's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked TELUS Corporation Product Quality the Highest
Ranked TELUS Corporation Product Quality the Lowest
TELUS Corporation Product Quality Score by Gender
Female customers rated TELUS Corporation's Product Quality score 0.8 stars higher than Male customers.
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Male
1.9/5
Female
2.7/5
TELUS Corporation Product Quality Score by Ethnicity
TELUS Corporation's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 1.5 | Other | 1.5 |
TELUS Corporation Product Quality Score by Age
TELUS Corporation's Product Quality score was rated 3.2 stars by customers ages 61-65 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 3.2 | 61-65 | 3.2 |
TELUS Corporation Product Quality Score by Usage
TELUS Corporation's Product Quality score was rated the highest by customers who have used TELUS Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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TELUS Corporation Product Quality Score by Industry
TELUS Corporation's Product Quality score was rated 3.7 stars by Tech industry customers.
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TELUS Corporation Pricing
TELUS Corporation ROI & Value For Money
2.8/5
TELUS Corporation has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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TELUS Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into TELUS Corporation ROI
TELUS Corporation's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked TELUS Corporation ROI the Highest
Ranked TELUS Corporation ROI the Lowest
TELUS Corporation ROI Score by Gender
Female customers rated TELUS Corporation's ROI score 1.2 stars higher than Male customers.
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Male
1.8/5
Female
3/5
TELUS Corporation ROI Score by Ethnicity
TELUS Corporation's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 1.7 | Other | 1.7 |
TELUS Corporation ROI Score by Age
TELUS Corporation's ROI score was rated 2.6 stars by customers ages 61-65 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 2.6 | 61-65 | 2.6 |
TELUS Corporation ROI Score by Usage
TELUS Corporation's ROI score was rated the highest by customers who have used TELUS Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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TELUS Corporation ROI Score by Industry
TELUS Corporation's ROI score was rated 3.4 stars by Tech industry customers.
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TELUS Corporation Customer Satisfaction (CSAT)
TELUS Corporation Customer Satisfaction (CSAT) Score
53 / 100
TELUS Corporation has an overall Customer Satisfaction score of 53 rated by its users and customers.
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Very Satisfied
32%
Satisfied
21%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
6%
Very Dissatisfied
26%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into TELUS Corporation Customer Satisfaction
TELUS Corporation's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked TELUS Corporation Customer Satisfaction the Highest
Ranked TELUS Corporation Customer Satisfaction the Lowest
TELUS Corporation Customer Satisfaction Score by Gender
Female customers rated TELUS Corporation's Customer Satisfaction score 43 points higher than Male customers.
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24 / 100
MaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 63% |
67 / 100
FemaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 11% | |
Very Dissatisfied | 11% |
TELUS Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
TELUS Corporation's Customer Satisfaction (CSAT) score was rated 31% according to Caucasian users and customers.
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31 / 100
Very Satisfied
25%
Satisfied
6%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
56%
CSAT according to Asian or Pacific Islander
TELUS Corporation's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
TELUS Corporation's Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
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20 / 100
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
40%
TELUS Corporation Customer Satisfaction Score by Usage
TELUS Corporation's Customer Satisfaction score was rated 26 points by customers who have used TELUS Corporation's products/services for Over 10 Years.
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TELUS Corporation Customer Satisfaction Score by Industry
TELUS Corporation's Customer Satisfaction score was rated 72 points by Tech industry customers.
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"title": "TELUS Corporation Customer Satisfaction Score by Industry",
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"label": "Tech",
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"score": 72,
"stars": 0,
"csatScore": 72,
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}TELUS Corporation Customer Service
2.6/5
TELUS Corporation has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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Quick Insights into TELUS Corporation Customer Service
TELUS Corporation's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Male customers.
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Ranked TELUS Corporation Customer Service the Highest
Ranked TELUS Corporation Customer Service the Lowest
TELUS Corporation Customer Service Score by Gender
Female customers rated TELUS Corporation's Customer Service score 1.2 stars higher than Male customers.
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Male
1.8/5
Female
3/5
TELUS Corporation Customer Service Score by Ethnicity
TELUS Corporation's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of TELUS Corporation.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2 | Other | 2 |
TELUS Corporation Customer Service Score by Age
TELUS Corporation's Customer Service score was rated 2.2 stars by customers ages 61-65 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
61-65 2.2 | 61-65 | 2.2 |
TELUS Corporation Customer Service Score by Usage
TELUS Corporation's Customer Service score was rated the highest by customers who have used TELUS Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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TELUS Corporation Customer Service Score by Industry
TELUS Corporation's Customer Service score was rated 3.2 stars by Tech industry customers.
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TELUS Corporation as an Employer
2.9/5
TELUS Corporation has a 2.9/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
TELUS Corporation scored a -10 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of TELUS Corporation would recommend the brand to a friend. ENPS measures how likely TELUS Corporation employees would recommend working at TELUS Corporation to a friend.
Net Promoter Score
-10
NPS Score
| 35% | Promoters |
|---|---|
| 20% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 29% | Promoters |
|---|---|
| 24% | Passive |
| 47% | Detractors |
