14
NPS
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Tesco
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About Tesco's Brand
Operator of multinational retail stores. The company's retail locations offer groceries and general merchandise in over 6,000 stores around the world enabling millions of customers products at a great value that they can buy easily.
Brand at a Glance
74%
Customer Loyalty
3.7/5
Product Quality
3.3/5
Pricing
3.5/5
Customer Service
Tesco NPS
Tesco's Net Promoter Score (NPS) is a 14 with 45% Promoters, 24% Passives, and 31% Detractors. Net Promoter Score tracks whether Tesco's customers would recommend using the product based on a scale of -100 to 100.
Tesco Overall NPS
| 45% | Promoters |
|---|---|
| 24% | Passives |
| 31% | Detractors |
Tesco NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2025 15 | Apr 2025 | 15 |
May 2025 15 | May 2025 | 15 |
Jun 2025 15 | Jun 2025 | 15 |
Sep 2025 15 | Sep 2025 | 15 |
Oct 2025 15 | Oct 2025 | 15 |
Nov 2025 15 | Nov 2025 | 15 |
Dec 2025 14 | Dec 2025 | 14 |
Jan 2026 14 | Jan 2026 | 14 |
Feb 2026 15 | Feb 2026 | 15 |
Mar 2026 14 | Mar 2026 | 14 |
Apr 2026 14 | Apr 2026 | 14 |
May 2026 14 | May 2026 | 14 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Tesco NPS by Gender
Male customers rated Tesco's NPS 14 points higher than Female customers.
Male
28
Tesco's NPS was rated 28 by Male customers on Comparably.
52%
Promoters
24%
Passives
24%
Detractors
Female
14
Tesco's NPS was rated 14 by Female customers on Comparably.
39%
Promoters
36%
Passives
25%
Detractors
Tesco NPS by Ethnicity
Tesco's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 21 | Caucasian | 21 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 27 | Asian or Pacific Islander | 27 |
Other 32 | Other | 32 |
Tesco NPS by Age
Tesco's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Tesco NPS by Usage
Tesco's NPS was rated the highest by customers who have used Tesco's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 19 | Less than 1 Year | 19 |
1 to 2 Years -18 | 1 to 2 Years | -18 |
2 to 5 Years 30 | 2 to 5 Years | 30 |
5 to 10 Years 18 | 5 to 10 Years | 18 |
Over 10 Years 31 | Over 10 Years | 31 |
Tesco Customer Reviews
Out of the 31 Tesco customer reviews 29 were positive and 2 were constructive. Tesco customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Tesco Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Tesco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Tesco Customer Loyalty Score by Gender
Female customers rated Tesco's Customer Loyalty score 2% higher than Male customers.
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Male
77%
Yes
Female
79%
Yes
Tesco Customer Loyalty Score by Ethnicity
Tesco's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Tesco.
78
out of 100
Caucasian
82
out of 100
African American/Black
80
out of 100
Asian or Pacific Islander
80
out of 100
Other
Tesco Customer Loyalty Score by Age
Tesco's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 66% | 26-30 | 66% |
31-35 70% | 31-35 | 70% |
36-40 78% | 36-40 | 78% |
41-45 80% | 41-45 | 80% |
51-55 100% | 51-55 | 100% |
56-60 40% | 56-60 | 40% |
66+ 78% | 66+ | 78% |
Tesco Customer Loyalty Score by Usage
Tesco's Customer Loyalty score was rated the highest by customers who have used Tesco's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Tesco Customer Loyalty Score by Industry
Tesco's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Tesco Product Quality
3.7/5
Tesco has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Tesco Product Information
Tesco’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Tesco's product the highest. Reviewers from the Architecture and Planning industry rated Tesco the lowest at 3.5.
- Website
- www.tescoplc.com
- Company Size
- 10,000+ Employees
Quick Insights into Tesco Product Quality
Tesco's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 66+.
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Ranked Tesco Product Quality the Highest
Ranked Tesco Product Quality the Lowest
Tesco Product Quality Score by Gender
Tesco's Product Quality score was rated 3.8 by both Female and Male customers on Comparably.
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Male
3.8/5
Female
3.8/5
Tesco Product Quality Score by Ethnicity
Tesco's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Tesco.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.9 | Other | 3.9 |
Tesco Product Quality Score by Age
Tesco's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Tesco.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.7 | 26-30 | 3.7 |
31-35 2.8 | 31-35 | 2.8 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.8 | 41-45 | 3.8 |
51-55 4.7 | 51-55 | 4.7 |
56-60 2.6 | 56-60 | 2.6 |
66+ 2.1 | 66+ | 2.1 |
Tesco Product Quality Score by Usage
Tesco's Product Quality score was rated the highest by customers who have used Tesco's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Tesco Product Quality Score by Industry
Tesco's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Tesco Pricing
Tesco ROI & Value For Money
3.3/5
Tesco has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Tesco Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Tesco.
Quick Insights into Tesco ROI
Tesco's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
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Ranked Tesco ROI the Highest
Ranked Tesco ROI the Lowest
Tesco ROI Score by Gender
Male customers rated Tesco's ROI score 0.2 stars higher than Female customers.
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Male
3.5/5
Female
3.3/5
Tesco ROI Score by Ethnicity
Tesco's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Tesco.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.6 | Other | 3.6 |
Tesco ROI Score by Age
Tesco's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Tesco.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2.4 | 31-35 | 2.4 |
36-40 4.7 | 36-40 | 4.7 |
41-45 3.8 | 41-45 | 3.8 |
51-55 4.6 | 51-55 | 4.6 |
56-60 2.1 | 56-60 | 2.1 |
66+ 2.1 | 66+ | 2.1 |
Tesco ROI Score by Usage
Tesco's ROI score was rated the highest by customers who have used Tesco's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Tesco ROI Score by Industry
Tesco's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Arts and Entertainment industry customers.
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Tesco Customer Satisfaction (CSAT)
Tesco Customer Satisfaction (CSAT) Score
73 / 100
Tesco has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
37%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
2%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Tesco Customer Satisfaction
Tesco's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers ages 56-60.
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Ranked Tesco Customer Satisfaction the Highest
Ranked Tesco Customer Satisfaction the Lowest
Tesco Customer Satisfaction Score by Gender
Tesco's Customer Satisfaction score was rated 78 by both Female and Male customers on Comparably.
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78 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 4% | |
Very Dissatisfied | 10% |
78 / 100
FemaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 3% | |
Very Dissatisfied | 10% |
Tesco Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Tesco's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
31%
Satisfied
44%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
8%
Very Dissatisfied
11%
CSAT according to African American/Black
Tesco's Customer Satisfaction (CSAT) score was rated 84% according to African American/Black users and customers.
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84 / 100
Very Satisfied
37%
Satisfied
47%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
5%
CSAT according to Asian or Pacific Islander
Tesco's Customer Satisfaction (CSAT) score was rated 81% according to Asian or Pacific Islander users and customers.
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81 / 100
Very Satisfied
14%
Satisfied
67%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
9%
CSAT according to Other
Tesco's Customer Satisfaction (CSAT) score was rated 78% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Tesco.
78 / 100
Very Satisfied
44%
Satisfied
34%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
4%
Very Dissatisfied
7%
Tesco Customer Satisfaction Score by Age
Tesco's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Tesco.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 76% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 66+ | 34% |
Tesco Customer Satisfaction Score by Usage
Tesco's Customer Satisfaction score was rated the highest by customers who have used Tesco's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Tesco Customer Satisfaction Score by Industry
Tesco's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Tesco Customer Satisfaction Score by Industry",
"text": "Tesco's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 74,
"stars": 0,
"csatScore": 74,
"text": "Tesco's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 74
},
{
"label": "Accounting",
"groupId": 495,
"score": 88,
"stars": 0,
"csatScore": 88,
"text": "Tesco's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 88
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Tesco's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Tesco's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Tesco's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Tesco's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Business Supplies and Equipment",
"groupId": 505,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "Tesco's Customer Satisfaction score is rated by Business Supplies and Equipment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Hospitality",
"groupId": 523,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Tesco's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 88,
"stars": 0,
"csatScore": 88,
"text": "Tesco's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 88
}
]
}Tesco Customer Service
3.5/5
Tesco has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Tesco's Customer Service
Address
AL7 1GA Bahamas
Website
www.tescoplc.com
Phone Number
7
Quick Insights into Tesco Customer Service
Tesco's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers ages 66+.
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Ranked Tesco Customer Service the Highest
Ranked Tesco Customer Service the Lowest
Tesco Customer Service Score by Gender
Female customers rated Tesco's Customer Service score 0.1 stars higher than Male customers.
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Male
3.5/5
Female
3.6/5
Tesco Customer Service Score by Ethnicity
Tesco's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Tesco.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.7 | Other | 3.7 |
Tesco Customer Service Score by Age
Tesco's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Tesco.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.6 | 26-30 | 3.6 |
31-35 2.9 | 31-35 | 2.9 |
36-40 4.4 | 36-40 | 4.4 |
41-45 3.9 | 41-45 | 3.9 |
51-55 4.5 | 51-55 | 4.5 |
56-60 2.2 | 56-60 | 2.2 |
66+ 1.9 | 66+ | 1.9 |
Tesco Customer Service Score by Usage
Tesco's Customer Service score was rated the highest by customers who have used Tesco's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Tesco Customer Service Score by Industry
Tesco's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Hospitality industry customers.
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Tesco as an Employer
2.6/5
Tesco has a 2.6/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Tesco scored a 14 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Tesco would recommend the brand to a friend. ENPS measures how likely Tesco employees would recommend working at Tesco to a friend.
Net Promoter Score
14
NPS Score
| 45% | Promoters |
|---|---|
| 24% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
-7
eNPS Score
| 41% | Promoters |
|---|---|
| 11% | Passive |
| 48% | Detractors |
