3
NPS
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The Atlantic
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About The Atlantic's Brand
The Atlantic provides its readers with articles related to literature, political science, cultural trends, technology, and more.
Brand at a Glance
69%
Customer Loyalty
3.4/5
Product Quality
3.5/5
Pricing
3.2/5
Customer Service
The Atlantic NPS
The Atlantic's Net Promoter Score (NPS) is a 3 with 43% Promoters, 17% Passives, and 40% Detractors. Net Promoter Score tracks whether The Atlantic's customers would recommend using the product based on a scale of -100 to 100.
The Atlantic Overall NPS
| 43% | Promoters |
|---|---|
| 17% | Passives |
| 40% | Detractors |
The Atlantic NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 7 | Jun 2024 | 7 |
Aug 2024 5 | Aug 2024 | 5 |
Nov 2024 6 | Nov 2024 | 6 |
Jan 2025 2 | Jan 2025 | 2 |
Feb 2025 -1 | Feb 2025 | -1 |
Mar 2025 -2 | Mar 2025 | -2 |
May 2025 -1 | May 2025 | -1 |
Jul 2025 0 | Jul 2025 | 0 |
Sep 2025 1 | Sep 2025 | 1 |
Oct 2025 3 | Oct 2025 | 3 |
Nov 2025 3 | Nov 2025 | 3 |
Dec 2025 3 | Dec 2025 | 3 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Atlantic NPS by Gender
Female customers rated The Atlantic's NPS 20 points higher than Male customers.
Male
-1
The Atlantic's NPS was rated -1 by Male customers on Comparably.
41%
Promoters
17%
Passives
42%
Detractors
Female
19
The Atlantic's NPS was rated 19 by Female customers on Comparably.
46%
Promoters
27%
Passives
27%
Detractors
The Atlantic NPS by Ethnicity
The Atlantic's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -1 | Caucasian | -1 |
African American/Black 100 | African American/Black | 100 |
Other -25 | Other | -25 |
The Atlantic NPS by Age
The Atlantic's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
The Atlantic NPS by Usage
The Atlantic's NPS was rated the highest by customers who have used The Atlantic's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 14 | 1 to 2 Years | 14 |
2 to 5 Years 23 | 2 to 5 Years | 23 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years 14 | Over 10 Years | 14 |
The Atlantic Customer Reviews
Out of the 11 The Atlantic customer reviews 7 were positive and 4 were constructive. The Atlantic customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
The Atlantic Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of The Atlantic users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Atlantic Customer Loyalty Score by Gender
Female customers rated The Atlantic's Customer Loyalty score 12% higher than Male customers.
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Male
70%
Yes
Female
82%
Yes
The Atlantic Customer Loyalty Score by Ethnicity
The Atlantic's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Atlantic.
77
out of 100
Caucasian
40
out of 100
African American/Black
78
out of 100
Other
The Atlantic Customer Loyalty Score by Age
The Atlantic's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of The Atlantic.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 100% | 51-55 | 100% |
56-60 78% | 56-60 | 78% |
61-65 70% | 61-65 | 70% |
66+ 78% | 66+ | 78% |
The Atlantic Customer Loyalty Score by Usage
The Atlantic's Customer Loyalty score was rated the highest by customers who have used The Atlantic's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The Atlantic Customer Loyalty Score by Industry
The Atlantic's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
The Atlantic Product Quality
3.4/5
The Atlantic has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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The Atlantic Product Information
The Atlantic’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Media and Entertainment industry rated The Atlantic's product the highest. Reviewers from the Tech industry rated The Atlantic the lowest at 2.2.
- Website
- http://theatlantic.com
- Company Size
- 201-500 Employees
Industry
Tech
Content
Quick Insights into The Atlantic Product Quality
The Atlantic's Product Quality score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers ages 61-65.
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Ranked The Atlantic Product Quality the Highest
Ranked The Atlantic Product Quality the Lowest
The Atlantic Product Quality Score by Gender
The Atlantic's Product Quality score was rated 3.4 by both Female and Male customers on Comparably.
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Male
3.4/5
Female
3.4/5
The Atlantic Product Quality Score by Ethnicity
The Atlantic's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Atlantic.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 4.3 | African American/Black | 4.3 |
Other 3.2 | Other | 3.2 |
The Atlantic Product Quality Score by Age
The Atlantic's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of The Atlantic.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 4.1 | 51-55 | 4.1 |
56-60 3.7 | 56-60 | 3.7 |
61-65 2 | 61-65 | 2 |
66+ 3.4 | 66+ | 3.4 |
The Atlantic Product Quality Score by Usage
The Atlantic's Product Quality score was rated the highest by customers who have used The Atlantic's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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The Atlantic Product Quality Score by Industry
The Atlantic's Product Quality score was rated the highest by Media and Entertainment industry customers, and the lowest by Tech industry customers.
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The Atlantic Pricing
The Atlantic ROI & Value For Money
3.5/5
The Atlantic has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock The Atlantic's overall ROI score rated by its users and customers.
The Atlantic Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Media and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from The Atlantic.
Quick Insights into The Atlantic ROI
The Atlantic's ROI score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Tech industry.
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Ranked The Atlantic ROI the Highest
Ranked The Atlantic ROI the Lowest
The Atlantic ROI Score by Gender
Female customers rated The Atlantic's ROI score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of The Atlantic.
Male
3.2/5
Female
3.9/5
The Atlantic ROI Score by Ethnicity
The Atlantic's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Atlantic.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 3.8 | African American/Black | 3.8 |
Other 4 | Other | 4 |
The Atlantic ROI Score by Age
The Atlantic's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of The Atlantic.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 3.5 | 51-55 | 3.5 |
56-60 3.8 | 56-60 | 3.8 |
61-65 2 | 61-65 | 2 |
66+ 3.4 | 66+ | 3.4 |
The Atlantic ROI Score by Usage
The Atlantic's ROI score was rated the highest by customers who have used The Atlantic's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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The Atlantic ROI Score by Industry
The Atlantic's ROI score was rated the highest by Media and Entertainment industry customers, and the lowest by Tech industry customers.
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The Atlantic Customer Satisfaction (CSAT)
The Atlantic Customer Satisfaction (CSAT) Score
52 / 100
The Atlantic has an overall Customer Satisfaction score of 52 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
14%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
18%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Atlantic Customer Satisfaction
The Atlantic's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked The Atlantic's Customer Satisfaction.
Ranked The Atlantic Customer Satisfaction the Highest
Ranked The Atlantic Customer Satisfaction the Lowest
The Atlantic Customer Satisfaction Score by Gender
Female customers rated The Atlantic's Customer Satisfaction score 3 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of The Atlantic.
55 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 16% | |
Very Dissatisfied | 25% |
58 / 100
FemaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 21% | |
Very Dissatisfied | 7% |
The Atlantic Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Atlantic's Customer Satisfaction (CSAT) score was rated 58% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Atlantic.
58 / 100
Very Satisfied
42%
Satisfied
16%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
16%
Very Dissatisfied
23%
CSAT according to Other
The Atlantic's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Atlantic.
25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
50%
Very Dissatisfied
0%
The Atlantic Customer Satisfaction Score by Age
The Atlantic's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of The Atlantic.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 50% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 34% | |||||||||||||||
| 66+ | 63% |
The Atlantic Customer Satisfaction Score by Usage
The Atlantic's Customer Satisfaction score was rated the highest by customers who have used The Atlantic's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
The Atlantic Customer Satisfaction Score by Industry
The Atlantic's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "The Atlantic Customer Satisfaction Score by Industry",
"text": "The Atlantic's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "The Atlantic's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "The Atlantic's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Education",
"groupId": 515,
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"scoreClassName": "",
"scoreLabel": 40
}
]
}The Atlantic Customer Service
3.2/5
The Atlantic has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock The Atlantic's overall Customer Service score rated by its users and customers.
About The Atlantic's Customer Service
Address
600 New Hampshire Avenue, NW, Washington, DC 20037
Website
http://theatlantic.com
The Atlantic's Social Links
Quick Insights into The Atlantic Customer Service
The Atlantic's Customer Service score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked The Atlantic's Customer Service score.
Ranked The Atlantic Customer Service the Highest
Ranked The Atlantic Customer Service the Lowest
The Atlantic Customer Service Score by Gender
Female customers rated The Atlantic's Customer Service score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of The Atlantic.
Male
2.7/5
Female
3.4/5
The Atlantic Customer Service Score by Ethnicity
The Atlantic's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Atlantic.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4 | African American/Black | 4 |
Other 3.1 | Other | 3.1 |
The Atlantic Customer Service Score by Age
The Atlantic's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of The Atlantic.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 3.5 | 51-55 | 3.5 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2 | 61-65 | 2 |
66+ 2.9 | 66+ | 2.9 |
The Atlantic Customer Service Score by Usage
The Atlantic's Customer Service score was rated the highest by customers who have used The Atlantic's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
The Atlantic Customer Service Score by Industry
The Atlantic's Customer Service score was rated the highest by Media and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
The Atlantic as an Employer
4.3/5
The Atlantic has a 4.3/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
The Atlantic scored a 3 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of The Atlantic would recommend the brand to a friend. ENPS measures how likely The Atlantic employees would recommend working at The Atlantic to a friend.
Net Promoter Score
3
NPS Score
| 43% | Promoters |
|---|---|
| 17% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 36% | Promoters |
|---|---|
| 28% | Passive |
| 36% | Detractors |
