11
NPS
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The Cato Institute
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About The Cato Institute's Brand
Cato Institute is a public policy research organization focused on individual liberty, limited government, free markets and peace.
Brand at a Glance
83%
Customer Loyalty
3.2/5
Product Quality
3.5/5
Pricing
3.2/5
Customer Service
The Cato Institute NPS
The Cato Institute's Net Promoter Score (NPS) is a 11 with 44% Promoters, 23% Passives, and 33% Detractors. Net Promoter Score tracks whether The Cato Institute's customers would recommend using the product based on a scale of -100 to 100.
The Cato Institute Overall NPS
| 44% | Promoters |
|---|---|
| 23% | Passives |
| 33% | Detractors |
The Cato Institute NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 -100 | Oct 2022 | -100 |
Dec 2022 -100 | Dec 2022 | -100 |
Jul 2023 -66 | Jul 2023 | -66 |
Oct 2023 -25 | Oct 2023 | -25 |
May 2024 0 | May 2024 | 0 |
Aug 2024 -17 | Aug 2024 | -17 |
Apr 2025 0 | Apr 2025 | 0 |
Jun 2025 11 | Jun 2025 | 11 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Cato Institute Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of The Cato Institute users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Cato Institute Product Quality
3.2/5
The Cato Institute has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock The Cato Institute's overall Product Quality score rated by its users and customers.
The Cato Institute Product Information
The Cato Institute’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.cato.org/
- Company Size
- 51-200 Employees
Industry
Tech
Consumer Services
The Cato Institute Pricing
The Cato Institute ROI & Value For Money
3.5/5
The Cato Institute has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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The Cato Institute Customer Satisfaction (CSAT)
The Cato Institute Customer Satisfaction (CSAT) Score
66 / 100
The Cato Institute has an overall Customer Satisfaction score of 66 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Cato Institute Customer Service
3.2/5
The Cato Institute has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock The Cato Institute's overall Customer Service score rated by its users and customers.
About The Cato Institute's Customer Service
Address
1000 Massachusetts Ave, NW, Washington, DC
Website
http://www.cato.org/
Phone Number
(202) 842-0200
The Cato Institute as an Employer
2.8/5
The Cato Institute has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
The Cato Institute scored a 11 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of The Cato Institute would recommend the brand to a friend. ENPS measures how likely The Cato Institute employees would recommend working at The Cato Institute to a friend.
Net Promoter Score
11
NPS Score
| 44% | Promoters |
|---|---|
| 23% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 46% | Promoters |
|---|---|
| 8% | Passive |
| 46% | Detractors |
