

Dairy Farm International Holdings Ltd is pan-Asian retailer. The Company and its associates operate 5,600 outlets - including supermarkets, hypermarkets, health and beauty stores, convenience stores, home furnishings stores and restaurants under brands including Giant, Shopwise, Mannings, Guardian, Health and Glow, 7-Eleven, Startmart and IKEA. The Company operates in four operating segments, North Asia, East Asia, South Asia and Maxim's. North Asia comprises Hong Kong, mainland China, Macau and Taiwan. East Asia comprises Malaysia, Indonesia, Vietnam and Brunei. South Asia comprises Singapore, Cambodia, the Philippines and India. Maxim's is the Company's associate, a Hong Kong based restaurant chain.
The Dairy Farm Company's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether The Dairy Farm Company's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2023 100 | Jan 2023 | 100 |
Feb 2024 100 | Feb 2024 | 100 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of The Dairy Farm Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Dairy Farm Company has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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The Dairy Farm Company’s product quality score is a 3.7 out of 5 as rated by its users and customers.
The Dairy Farm Company has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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The Dairy Farm Company has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Dairy Farm Company has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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11th Floor Devon House, Taikoo Place, Hong Kong,
www.dairyfarmgroup.com
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The Dairy Farm Company scored a 100 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of The Dairy Farm Company would recommend the brand to a friend. ENPS measures how likely The Dairy Farm Company employees would recommend working at The Dairy Farm Company to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 28% | Promoters |
|---|---|
| 29% | Passive |
| 43% | Detractors |