57
NPS
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The Des Moines Register
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About The Des Moines Register's Brand
The Des Moines Register is a daily news website that features news articles, jobs, obituaries, opinion, classifieds, and more.
Brand at a Glance
76%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
The Des Moines Register NPS
The Des Moines Register's Net Promoter Score (NPS) is a 57 with 71% Promoters, 15% Passives, and 14% Detractors. Net Promoter Score tracks whether The Des Moines Register's customers would recommend using the product based on a scale of -100 to 100.
The Des Moines Register Overall NPS
| 71% | Promoters |
|---|---|
| 15% | Passives |
| 14% | Detractors |
The Des Moines Register NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2020 100 | Dec 2020 | 100 |
Feb 2021 0 | Feb 2021 | 0 |
Sep 2021 33 | Sep 2021 | 33 |
Oct 2021 50 | Oct 2021 | 50 |
May 2022 60 | May 2022 | 60 |
Apr 2023 49 | Apr 2023 | 49 |
Oct 2023 57 | Oct 2023 | 57 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Des Moines Register Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of The Des Moines Register users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Des Moines Register Product Quality
3.9/5
The Des Moines Register has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock The Des Moines Register's overall Product Quality score rated by its users and customers.
The Des Moines Register Product Information
The Des Moines Register’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Tech
Content
Media
Sports & Entertainment
The Des Moines Register Pricing
The Des Moines Register ROI & Value For Money
3.7/5
The Des Moines Register has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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The Des Moines Register Customer Satisfaction (CSAT)
The Des Moines Register Customer Satisfaction (CSAT) Score
100 / 100
The Des Moines Register has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Des Moines Register Customer Service
3.7/5
The Des Moines Register has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About The Des Moines Register's Customer Service
Address
400 Locust Street, Suite 500, Des Moines, IA
Website
http://www.desmoinesregister.com/
Phone Number
(515) 284-8000
The Des Moines Register as an Employer
3.3/5
The Des Moines Register has a 3.3/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
The Des Moines Register scored a 57 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of The Des Moines Register would recommend the brand to a friend. ENPS measures how likely The Des Moines Register employees would recommend working at The Des Moines Register to a friend.
Net Promoter Score
57
NPS Score
| 71% | Promoters |
|---|---|
| 15% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 36% | Promoters |
|---|---|
| 28% | Passive |
| 36% | Detractors |
