

"Dixie Group engages in the manufacture, marketing, and sale of carpet and rugs to residential and commercial customers."
The Dixie Group's Net Promoter Score (NPS) is a -10 with 40% Promoters, 10% Passives, and 50% Detractors. Net Promoter Score tracks whether The Dixie Group's customers would recommend using the product based on a scale of -100 to 100.
| 40% | Promoters |
|---|---|
| 10% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2021 0 | May 2021 | 0 |
Jul 2021 -50 | Jul 2021 | -50 |
Sep 2021 0 | Sep 2021 | 0 |
Apr 2022 0 | Apr 2022 | 0 |
May 2022 -17 | May 2022 | -17 |
Jul 2022 -29 | Jul 2022 | -29 |
Dec 2023 -13 | Dec 2023 | -13 |
Apr 2024 -22 | Apr 2024 | -22 |
Jun 2024 -10 | Jun 2024 | -10 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Dixie Group's NPS was rated -100 by Female customers on Comparably.
The Dixie Group's NPS was rated -100 by Female customers on Comparably.
The Dixie Group's NPS is not yet rated by Male customers.
The Dixie Group's NPS was rated -34 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
The Dixie Group's NPS was rated 34 points by customers who have used The Dixie Group's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 34 | Over 10 Years | 34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of The Dixie Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Dixie Group's Customer Loyalty score was rated 40 by Female customers on Comparably.
The Dixie Group's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
The Dixie Group's Customer Loyalty score was rated 100% by customers who have used The Dixie Group's products/services for Over 10 Years.
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The Dixie Group has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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The Dixie Group’s product quality score is a 2.9 out of 5 as rated by its users and customers.
The Dixie Group's Product Quality score was rated highest by customers who have used The Dixie Group's products/services for Over 10 Years.
The Dixie Group's Product Quality score was rated 1.5 by Female customers on Comparably.
The Dixie Group's Product Quality score was rated 2 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
The Dixie Group's Product Quality score was rated 3.5 stars by customers who have used The Dixie Group's products/services for Over 10 Years.
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The Dixie Group has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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The Dixie Group's ROI score was rated highest by customers who have used The Dixie Group's products/services for Over 10 Years.
The Dixie Group's ROI score was rated 1.5 by Female customers on Comparably.
The Dixie Group's ROI score was rated 2 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
The Dixie Group's ROI score was rated 3.5 stars by customers who have used The Dixie Group's products/services for Over 10 Years.
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The Dixie Group has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Dixie Group's Customer Satisfaction score was rated highest by customers who have used The Dixie Group's products/services for Over 10 Years.
The Dixie Group's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
The Dixie Group's Customer Satisfaction score was rated 67 points by customers who have used The Dixie Group's products/services for Over 10 Years.
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The Dixie Group has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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475 Reed Road, Dalton, GA 30720
http://thedixiegroup.com/
706-876-5800
The Dixie Group's Customer Service score was rated highest by customers who have used The Dixie Group's products/services for Over 10 Years.
The Dixie Group's Customer Service score was rated 1.5 by Female customers on Comparably.
The Dixie Group's Customer Service score was rated 2 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
The Dixie Group's Customer Service score was rated 3.5 stars by customers who have used The Dixie Group's products/services for Over 10 Years.
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The Dixie Group has a 4.5/5 stars for its overall company culture rated by their employees

The Dixie Group scored a -10 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of The Dixie Group would recommend the brand to a friend. ENPS measures how likely The Dixie Group employees would recommend working at The Dixie Group to a friend.
| 40% | Promoters |
|---|---|
| 10% | Passive |
| 50% | Detractors |
| 70% | Promoters |
|---|---|
| 10% | Passive |
| 20% | Detractors |