50
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
The Dodo
Marketing or Exec? Claim Your Free Account
About The Dodo's Brand
The Dodo is a digital media company devoted to animals.
Brand at a Glance
74%
Customer Loyalty
3.4/5
Product Quality
3.6/5
Pricing
3.1/5
Customer Service
The Dodo NPS
The Dodo's Net Promoter Score (NPS) is a 50 with 75% Promoters, 0% Passives, and 25% Detractors. Net Promoter Score tracks whether The Dodo's customers would recommend using the product based on a scale of -100 to 100.
The Dodo Overall NPS
| 75% | Promoters |
|---|---|
| 0% | Passives |
| 25% | Detractors |
The Dodo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 100 | Oct 2020 | 100 |
Feb 2021 100 | Feb 2021 | 100 |
May 2021 100 | May 2021 | 100 |
Jul 2021 100 | Jul 2021 | 100 |
Oct 2021 60 | Oct 2021 | 60 |
Jan 2022 67 | Jan 2022 | 67 |
Mar 2022 43 | Mar 2022 | 43 |
Aug 2022 25 | Aug 2022 | 25 |
Oct 2022 33 | Oct 2022 | 33 |
Mar 2023 40 | Mar 2023 | 40 |
May 2023 45 | May 2023 | 45 |
Oct 2024 50 | Oct 2024 | 50 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Dodo Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of The Dodo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Dodo Product Quality
3.4/5
The Dodo has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock The Dodo's overall Product Quality score rated by its users and customers.
The Dodo Product Information
The Dodo’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://thedodo.com
- Company Size
- 11-50 Employees
Industry
Tech
Consumer Services
Content
Media
Sports & Entertainment
The Dodo Pricing
The Dodo ROI & Value For Money
3.6/5
The Dodo has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock The Dodo's overall ROI score rated by its users and customers.
The Dodo Customer Satisfaction (CSAT)
The Dodo Customer Satisfaction (CSAT) Score
72 / 100
The Dodo has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Dodo Customer Service
3.1/5
The Dodo has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock The Dodo's overall Customer Service score rated by its users and customers.
About The Dodo's Customer Service
Address
New York City, NY
Website
http://thedodo.com
Phone Number
212-924-9016
The Dodo as an Employer
2.8/5
The Dodo has a 2.8/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
The Dodo scored a 50 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of The Dodo would recommend the brand to a friend. ENPS measures how likely The Dodo employees would recommend working at The Dodo to a friend.
Net Promoter Score
50
NPS Score
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 25% | Promoters |
|---|---|
| 0% | Passive |
| 75% | Detractors |
