13
NPS
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Brand Page
The Guardian
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About The Guardian's Brand
The Guardian is a British national daily newspaper that offers latest national and international news for U.S. citizens.
Brand at a Glance
71%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
The Guardian NPS
The Guardian's Net Promoter Score (NPS) is a 13 with 45% Promoters, 23% Passives, and 32% Detractors. Net Promoter Score tracks whether The Guardian's customers would recommend using the product based on a scale of -100 to 100.
The Guardian Overall NPS
| 45% | Promoters |
|---|---|
| 23% | Passives |
| 32% | Detractors |
The Guardian NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 35 | Jun 2023 | 35 |
Jul 2023 30 | Jul 2023 | 30 |
Aug 2023 25 | Aug 2023 | 25 |
Sep 2023 25 | Sep 2023 | 25 |
Oct 2023 21 | Oct 2023 | 21 |
Dec 2023 24 | Dec 2023 | 24 |
Jan 2024 22 | Jan 2024 | 22 |
Feb 2024 20 | Feb 2024 | 20 |
Mar 2024 21 | Mar 2024 | 21 |
Jun 2024 22 | Jun 2024 | 22 |
Feb 2025 25 | Feb 2025 | 25 |
Mar 2026 13 | Mar 2026 | 13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Guardian NPS by Gender
Female customers rated The Guardian's NPS 29 points higher than Male customers.
Male
-15
The Guardian's NPS was rated -15 by Male customers on Comparably.
28%
Promoters
29%
Passives
43%
Detractors
Female
14
The Guardian's NPS was rated 14 by Female customers on Comparably.
57%
Promoters
0%
Passives
43%
Detractors
The Guardian NPS by Ethnicity
The Guardian's NPS was rated 12 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 12 | Caucasian | 12 |
The Guardian NPS by Age
The Guardian's NPS was rated -20 points by customers ages 66+ on Comparably.
The Guardian NPS by Usage
The Guardian's NPS was rated the highest by customers who have used The Guardian's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
Over 10 Years 40 | Over 10 Years | 40 |
The Guardian Customer Reviews
Out of the 3 The Guardian customer reviews 2 were positive and 1 was constructive. The Guardian customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
The Guardian Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of The Guardian users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Guardian Customer Loyalty Score by Gender
Male customers rated The Guardian's Customer Loyalty score 25% higher than Female customers.
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Male
74%
Yes
Female
49%
Yes
The Guardian Customer Loyalty Score by Ethnicity
The Guardian's Customer Loyalty score was rated 60% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Guardian.
60
out of 100
Caucasian
The Guardian Customer Loyalty Score by Age
The Guardian's Customer Loyalty score was rated 64% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of The Guardian.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 64% | 66+ | 64% |
The Guardian Customer Loyalty Score by Usage
The Guardian's Customer Loyalty score was rated the highest by customers who have used The Guardian's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The Guardian Product Quality
4/5
The Guardian has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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The Guardian Product Information
The Guardian’s product quality score is a 4 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Tech
Content
Media
Sports & Entertainment
Quick Insights into The Guardian Product Quality
The Guardian's Product Quality score was rated highest by customers who have used The Guardian's products/services for Over 10 Years, and rated lowest by customers who have used The Guardian's products/services for 1 to 2 Years.
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Ranked The Guardian Product Quality the Highest
Ranked The Guardian Product Quality the Lowest
The Guardian Product Quality Score by Gender
Male customers rated The Guardian's Product Quality score 1.3 stars higher than Female customers.
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Male
4.5/5
Female
3.2/5
The Guardian Product Quality Score by Ethnicity
The Guardian's Product Quality score was rated 4.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Guardian.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
The Guardian Product Quality Score by Age
The Guardian's Product Quality score was rated 3.4 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of The Guardian.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 3.4 | 66+ | 3.4 |
The Guardian Product Quality Score by Usage
The Guardian's Product Quality score was rated the highest by customers who have used The Guardian's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
The Guardian Pricing
The Guardian ROI & Value For Money
3.7/5
The Guardian has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into The Guardian ROI
The Guardian's ROI score was rated highest by customers who have used The Guardian's products/services for Over 10 Years, and rated lowest by customers who have used The Guardian's products/services for Less than 1 Year.
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Ranked The Guardian ROI the Highest
Ranked The Guardian ROI the Lowest
The Guardian ROI Score by Gender
Male customers rated The Guardian's ROI score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of The Guardian.
Male
3.4/5
Female
3.2/5
The Guardian ROI Score by Ethnicity
The Guardian's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Guardian.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
The Guardian ROI Score by Age
The Guardian's ROI score was rated 3.1 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of The Guardian.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 3.1 | 66+ | 3.1 |
The Guardian ROI Score by Usage
The Guardian's ROI score was rated the highest by customers who have used The Guardian's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
The Guardian Customer Satisfaction (CSAT)
The Guardian Customer Satisfaction (CSAT) Score
72 / 100
The Guardian has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
41%
Satisfied
31%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
10%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Guardian Customer Satisfaction
The Guardian's Customer Satisfaction score was rated highest by Male customers, and rated lowest by customers who have used The Guardian's products/services for 1 to 2 Years.
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Ranked The Guardian Customer Satisfaction the Highest
Ranked The Guardian Customer Satisfaction the Lowest
The Guardian Customer Satisfaction Score by Gender
Male customers rated The Guardian's Customer Satisfaction score 33 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of The Guardian.
83 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 0% |
50 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 33% |
The Guardian Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Guardian's Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Guardian.
55 / 100
Very Satisfied
44%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
22%
Very Dissatisfied
23%
The Guardian Customer Satisfaction Score by Age
The Guardian's Customer Satisfaction score was rated 40 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of The Guardian.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 40% |
The Guardian Customer Satisfaction Score by Usage
The Guardian's Customer Satisfaction score was rated the highest by customers who have used The Guardian's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
The Guardian Customer Service
3.8/5
The Guardian has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About The Guardian's Customer Service
Website
http://www.ngrguardiannews.com/
Quick Insights into The Guardian Customer Service
The Guardian's Customer Service score was rated highest by customers who have used The Guardian's products/services for Over 10 Years, and rated lowest by customers who have used The Guardian's products/services for Less than 1 Year.
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Ranked The Guardian Customer Service the Highest
Ranked The Guardian Customer Service the Lowest
The Guardian Customer Service Score by Gender
Male customers rated The Guardian's Customer Service score 0.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of The Guardian.
Male
3.3/5
Female
3/5
The Guardian Customer Service Score by Ethnicity
The Guardian's Customer Service score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Guardian.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
The Guardian Customer Service Score by Age
The Guardian's Customer Service score was rated 3 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of The Guardian.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 3 | 66+ | 3 |
The Guardian Customer Service Score by Usage
The Guardian's Customer Service score was rated the highest by customers who have used The Guardian's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
The Guardian as an Employer
3.5/5
The Guardian has a 3.5/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
The Guardian scored a 13 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of The Guardian would recommend the brand to a friend. ENPS measures how likely The Guardian employees would recommend working at The Guardian to a friend.
Net Promoter Score
13
NPS Score
| 45% | Promoters |
|---|---|
| 23% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 22% | Promoters |
|---|---|
| 45% | Passive |
| 33% | Detractors |
