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The Mac Observer
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About The Mac Observer's Brand

The Mac Observer publishes news, opinions, tips, podcasts, and reviews about Apple and Mac products for Apple enthusiasts.

Brand at a Glance

10%
Customer Loyalty
4/5
Product Quality
5/5
Pricing
5/5
Customer Service

The Mac Observer NPS

The Mac Observer's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether The Mac Observer's customers would recommend using the product based on a scale of -100 to 100.

The Mac Observer Overall NPS

-100
NPS
0%Promoters
0%Passives
100%Detractors
The Mac Observer Overall NPS

The Mac Observer NPS Trend

-100
-50
0
50
100
Feb 2024
-100
Feb 2024-100

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

The Mac Observer Customer Loyalty

10%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

10% of The Mac Observer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

10
10%
90
90%
The Mac Observer Customer Loyalty

The Mac Observer Product Quality

4/5

The Mac Observer has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock The Mac Observer's overall Product Quality score rated by its users and customers.

The Mac Observer Product Information

The Mac Observer’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
https://www.macobserver.com
Company Size
1-10 Employees

Industry

Tech
Content
Media

The Mac Observer Pricing

The Mac Observer ROI & Value For Money

5/5

The Mac Observer has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.

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The Mac Observer Customer Satisfaction (CSAT)

The Mac Observer Customer Satisfaction (CSAT) Score

100 / 100

The Mac Observer has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied0%
Satisfied100%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

The Mac Observer Customer Service

5/5

The Mac Observer has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.

Sign Up to unlock The Mac Observer's overall Customer Service score rated by its users and customers.

About The Mac Observer's Customer Service

Address

PO Box 859, Durham, NH 03824


Website

https://www.macobserver.com


Phone Number

6038682030x42

The Mac Observer as an Employer

3.7/5

The Mac Observer has a 3.7/5 stars for its overall company culture rated by their employees

  The Mac Observer CEO
top
25%
CEO of The Mac Observer

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

The Mac Observer scored a -100 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of The Mac Observer would recommend the brand to a friend. ENPS measures how likely The Mac Observer employees would recommend working at The Mac Observer to a friend.

Net Promoter Score

-100
NPS Score
0%Promoters
0%Passive
100%Detractors

Employee Net Promoter Score

0
eNPS Score
40%Promoters
20%Passive
40%Detractors

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